R/Greenberg Associates - "Demo Reel" (1979?)

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Here's a demo reel from R/Greenberg Associates (now known as R/GA Media Group Inc.), which was a New York-based graphic production house that worked in film with animation and live-action effects.

This came from a 3/4" Umatic tape that was kept by Cathy Mustari, art director for WFLD Channel 32 from 1974 to the late '80's, from a time when the station was actively shopping for production houses to handle their graphics for opens/closes, bumpers, promos, etc.

Includes:

- Commercial for Lopressor (TM) (metropolol tartrate - a prescription drug used to treat hypertension) - "The Age of Selectivity"

- Commercial for Black & Decker Workmate

- Trailer for the 1979 movie "Quintet," starring Paul Newman, Bibi Andersson, Fernando Rey and Vittoria Gassman (voiceover by ??)

- Commercial - "The Art of Progress Is to Preserve Order Amid Change - and to Preserve Change Amid Order"

- "A QUBE Presentation" bumper (QUBE was an interactive cable system that was launched in Columbus, OH in 1977, and was instrumental in the development of many facets of cable TV that we today take for granted, such as pay-per-view, special-interest cable networks, and interactive services)

- Commercial for Vidal Sassoon shampoo, protein hair re-moisturizing creme, finishing rinse, and "Sassooning" (voiceover by Vidal Sassoon himself) - "If You Don't Look Good, We Don't Look Good"

- Bumper for "DiscoVision" (one of several competing home videodisc formats introduced in the late 1970's and early '80's)

- Commercial for Pontiac 1980 turbo-charged V-8 cars (voiceover by ??) - "More Pontiac Excitement for the Great Ones" ("MPG")

- Trailer for the 1978 film "A Wedding" which starred Carol Burnett and featured Paul Dooley, Amy Stryker, Mia Farrow, Gerald Busby, Dennis Christopher, Peggy Ann Garner, and an all-star cast (voiceover by ??)

- "We Give You a Choice" station ID for WNEW (now WNYW) Channel 5 in New York (future sister station to WFLD Channel 32) (this ID would have been accompanied by voiceovers by any of the station's announcers of the time including Tom Gregory [a.k.a. "Metromedia Man"], Ed Ladd, Fred Scott, Lou Steele ["The Creep" of that station's Creature Features from 1969 to 1973], Peter Lucas, and Chuck Caron)

- Bumper for RCA SelectaVision - "A SelectaVision VideoDisc Presentation"

- "Coming Soon" Trailer for the 1979 Meryl Streep / Dustin Hoffman film "Kramer vs. Kramer" (introducing Justin Henry) (voiceover by ??)

- Time Life Television bumper (seen at the end of such shows as Monty Python's Flying Circus)

- Trailer for the 1978 film "Magic" starring Anthony Hopkins and Ann-Margret (voiceover by ??)

- M*A*S*H sponsor billboard for Prudential Insurance (voiceover by ??)

- PG preview notice, followed by trailer for the 1979 Robert Redford / Jane Fonda film "The Electric Horseman" (ending voiceover by Dick Cavett?)

- Commercial for Detroit Free Press - "More Than Just the News"

- Commercial for Adolfo clothes (the music for this was also used as the theme for the ABC Evening News as of 1975-76)

- "Coming Soon" trailer for the 1979 Bob Fosse film "All That Jazz" starring Roy Scheider, Jessica Lange, Ann Reinking and Leland Palmer, with special guest appearances by Cliff Gorman and Ben Vereen

- Commercial for Magnavox color TV's, spotlighting their sharper picture - "We Make Staying Home Fun" (voiceover by ??)

- "Approved for All Audiences" - an early preview of "Star Wars: The Empire Strikes Back" (voiceover by ??)

- Commercial for Olivetti typewriters - "La scrittura e un domo - Portatili Olivetti" (aired in Italy)

- Trailer for the 1979 movie "Alien" - "In Space No One Can Hear You Scream" (voiceover by ??)

- Trailer for the 1978 film "Superman: The Movie" (voiceover by ??)

This obviously never aired, but it was produced and compiled in or around 1979.


Date Uploaded: 09/03/2012

Tags: 1970s   Promotional / Sales Reels (Not Intended For Broadcast)     




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Includes:

- Commercial for Lopressor (TM) (metropolol tartrate - a prescription drug used to treat hypertension) - "The Age of Selectivity"

- Commercial for Black & Decker Workmate

- Trailer for the 1979 movie "Quintet," starring Paul Newman, Bibi Andersson, Fernando Rey and Vittoria Gassman (voiceover by ??)

- Commercial - "The Art of Progress Is to Preserve Order Amid Change - and to Preserve Change Amid Order"

- "A QUBE Presentation" bumper (QUBE was an interactive cable system that was launched in Columbus, OH in 1977, and was instrumental in the development of many facets of cable TV that we today take for granted, such as pay-per-view, special-interest cable networks, and interactive services)

- Commercial for Vidal Sassoon shampoo, protein hair re-moisturizing creme, finishing rinse, and "Sassooning" (voiceover by Vidal Sassoon himself) - "If You Don't Look Good, We Don't Look Good"

- Bumper for "DiscoVision" (one of several competing home videodisc formats introduced in the late 1970's and early '80's)

- Commercial for Pontiac 1980 turbo-charged V-8 cars (voiceover by ??) - "More Pontiac Excitement for the Great Ones" ("MPG")

- Trailer for the 1978 film "A Wedding" which starred Carol Burnett and featured Paul Dooley, Amy Stryker, Mia Farrow, Gerald Busby, Dennis Christopher, Peggy Ann Garner, and an all-star cast (voiceover by ??)

- "We Give You a Choice" station ID for WNEW (now WNYW) Channel 5 in New York (future sister station to WFLD Channel 32) (this ID would have been accompanied by voiceovers by any of the station's announcers of the time including Tom Gregory [a.k.a. "Metromedia Man"], Ed Ladd, Fred Scott, Lou Steele ["The Creep" of that station's Creature Features from 1969 to 1973], Peter Lucas, and Chuck Caron)

- Bumper for RCA SelectaVision - "A SelectaVision VideoDisc Presentation"

- "Coming Soon" Trailer for the 1979 Meryl Streep / Dustin Hoffman film "Kramer vs. Kramer" (introducing Justin Henry) (voiceover by ??)

- Time Life Television bumper (seen at the end of such shows as Monty Python's Flying Circus)

- Trailer for the 1978 film "Magic" starring Anthony Hopkins and Ann-Margret (voiceover by ??)

- M*A*S*H sponsor billboard for Prudential Insurance (voiceover by ??)

- PG preview notice, followed by trailer for the 1979 Robert Redford / Jane Fonda film "The Electric Horseman" (ending voiceover by Dick Cavett?)

- Commercial for Detroit Free Press - "More Than Just the News"

- Commercial for Adolfo clothes (the music for this was also used as the theme for the ABC Evening News as of 1975-76)

- "Coming Soon" trailer for the 1979 Bob Fosse film "All That Jazz" starring Roy Scheider, Jessica Lange, Ann Reinking and Leland Palmer, with special guest appearances by Cliff Gorman and Ben Vereen

- Commercial for Magnavox color TV's, spotlighting their sharper picture - "We Make Staying Home Fun" (voiceover by ??)

- "Approved for All Audiences" - an early preview of "Star Wars: The Empire Strikes Back" (voiceover by ??)

- Commercial for Olivetti typewriters - "La scrittura e un domo - Portatili Olivetti" (aired in Italy)

- Trailer for the 1979 movie "Alien" - "In Space No One Can Hear You Scream" (voiceover by ??)

- Trailer for the 1978 film "Superman: The Movie" (voiceover by ??)

This obviously never aired, but it was produced and compiled in or around 1979." /> Share

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RocketBoy 09/04/2012 Reply

A few musical tidbits...

- Joe Raposo did the background music on the Vidal Sassoon spot.
- I could be wrong, but I doubt that splashy rendition of "Let Me Entertain You" was ever utilized on the DiscoVision bumpers.
- The name of the tune on the Adolfo spot was John Scott's "Gathering Crowds". This Week in Baseball uses that theme as well.

ChitownTVFan 09/04/2012 Reply

All That Jazz won 3 academy awards for costume design, art direction and film editing and gotten 9 nods including best picture, but defeated by Kramer v. Kramer.

Speaking of Kramer v. Kramer, that movie won 5 academy awards including best picture and tied with All That Jazz with 9 nods and Justin Henry became the youngest in Oscars history to be nominated.

Dth1971 09/04/2012 Reply

R.I.P. to Vidal Sassoon who died in 2012.