Abel and Associates - "Demo Reel" (Part 2, 1978?)

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Here's Part 2 (the final part) of a demo reel from Abel and Associates, a Hollywood-based production and graphics firm headed by Robert Abel.

This came from a 3/4" Umatic tape that was kept by Cathy Mustari, art director for WFLD Channel 32 from 1974 to the late '80's, from a time when the station was actively shopping for production houses to handle their graphics for opens/closes, bumpers, promos, etc.

This part includes:

- Commercial for Chevrolet, with an updated version of their old "See the U.S.A. in Your Chevrolet" jingle - "See What's New Today in a Chevrolet" - spotlighting such Chevy models as Monte Carlo, Malibu, Malibu Wagon, four-door Chevette hatchback, Caprice, Monza, Camaro Z28, and silver-anniversary Corvette (voiceover by a pre-Law & Order Jerry Orbach)

- Commercial for Berger Colorizer 420 paint - "If It's Worth Doing Well"

- Commercial for Libby's fruit juices including Apricot Nectar, Grapefruit and Tomato - with a "Libby's Challenge" (voiceover by John Bartholomew Tucker)

- Commercial for Libby's meats including Corned Beef, Vienna Sausage and Corned Beef Hash - with a "Libby's Challenge" - jingle in country music motif (voiceover by John Bartholomew Tucker)

- Commercial for Natural Gas - "Find It, Make It, Save It" - "Save Today's Gas While We're Getting Tomorrow's" (voiceover by ?? - sounds almost like veteran NBC staff announcer Mel Brandt)

- Logo bumper for Columbia Pictures - with new logo that was introduced in 1976

- Opening titles for CBS's Campaign '76 - Election Night coverage (when originally aired, would have doubtless been accompanied by a voiceover by CBS staff announcer Bill Gilliand)

- Logo bumper for Gillette

- Commercial for Hilton Hotels - "The Hilton Rainbow"

- Commercial for K-BIG FM 104 in Los Angeles (which was playing beautiful music at the time)

- Commercial for Braun Micron electric shaver - with 6 angles in each opening (voiceover by ??)

- Another commercial for 7up - "Uncola" (produced in 1975) (voiceover by ??)

- Commercial for Chevy Malibu with new V6 power (voiceover by ??)

- Commercial for Marantz stereo sound products - "Marantz Is Music" (voiceover by ??)

- Commercial for Man aftershave cologne and Woman perfume by Jōvan (voiceover by Ken Nordine) - (C) 1978, Jōvan, Inc.

- Another commercial for Levi's "Walking Trademark" (voiceover by Ken Nordine) - (C) 1977, Levi Strauss & Co.

This obviously was not aired anywhere, but it was produced in or around 1978.


Date Uploaded: 01/03/2014

Tags: 1970s   Promotional / Sales Reels (Not Intended For Broadcast)     




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This part includes:

- Commercial for Chevrolet, with an updated version of their old "See the U.S.A. in Your Chevrolet" jingle - "See What's New Today in a Chevrolet" - spotlighting such Chevy models as Monte Carlo, Malibu, Malibu Wagon, four-door Chevette hatchback, Caprice, Monza, Camaro Z28, and silver-anniversary Corvette (voiceover by a pre-Law & Order Jerry Orbach)

- Commercial for Berger Colorizer 420 paint - "If It's Worth Doing Well"

- Commercial for Libby's fruit juices including Apricot Nectar, Grapefruit and Tomato - with a "Libby's Challenge" (voiceover by John Bartholomew Tucker)

- Commercial for Libby's meats including Corned Beef, Vienna Sausage and Corned Beef Hash - with a "Libby's Challenge" - jingle in country music motif (voiceover by John Bartholomew Tucker)

- Commercial for Natural Gas - "Find It, Make It, Save It" - "Save Today's Gas While We're Getting Tomorrow's" (voiceover by ?? - sounds almost like veteran NBC staff announcer Mel Brandt)

- Logo bumper for Columbia Pictures - with new logo that was introduced in 1976

- Opening titles for CBS's Campaign '76 - Election Night coverage (when originally aired, would have doubtless been accompanied by a voiceover by CBS staff announcer Bill Gilliand)

- Logo bumper for Gillette

- Commercial for Hilton Hotels - "The Hilton Rainbow"

- Commercial for K-BIG FM 104 in Los Angeles (which was playing beautiful music at the time)

- Commercial for Braun Micron electric shaver - with 6 angles in each opening (voiceover by ??)

- Another commercial for 7up - "Uncola" (produced in 1975) (voiceover by ??)

- Commercial for Chevy Malibu with new V6 power (voiceover by ??)

- Commercial for Marantz stereo sound products - "Marantz Is Music" (voiceover by ??)

- Commercial for Man aftershave cologne and Woman perfume by Jōvan (voiceover by Ken Nordine) - (C) 1978, Jōvan, Inc.

- Another commercial for Levi's "Walking Trademark" (voiceover by Ken Nordine) - (C) 1977, Levi Strauss & Co.

This obviously was not aired anywhere, but it was produced in or around 1978." /> Share

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