Shrink Magic (Commercial, 1975)

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Here's a commercial for Shrink Magic, which curls and shrinks any object from an idea book (traced onto plastic, colored pertinently and then baked for 3 minutes) into jewelry, mobile strips, and other contraptions - even cartoon characters such as a certain clown. A fast-motion example of one such object (of a frog) being shrunk to one-third of its original size by baking is shown.

Something tells me this toy might have been a bigger seller with a catchier name - maybe something like, Shrinky Dink?

According to the Trademark database, "Shrink Magic" was registered in Chicago, IL on June 23rd 1975 to "R & M Merchandisers Co, 5901 N. Cicero Ave., Chicago, IL 60646" and subsequently cancelled on October 10th 1978.

Main voiceover by Al Parker(?). Ending voiceover (with info on where it's sold) by ??

"Adult supervision recommended during baking."

This aired on local Chicago TV on Friday, December 12th 1975 during the 12:00pm to 1:00pm timeframe.


Date Uploaded: 02/04/2017

Tags: 1970s   Kids' Commericals     




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Main voiceover by Al Parker(?). Ending voiceover (with info on where it's sold) by ??

"Adult supervision recommended during baking."

This aired on local Chicago TV on Friday, December 12th 1975 during the 12:00pm to 1:00pm timeframe." /> Share

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LaPrincess 02/06/2017 Reply

I was wondering that if it was the same as Shrinky Dink. I loved doing this process, it was fun to see it bake and change.

W.B. 02/07/2017 Reply

F.T.R., Shrinky Dinks were first introduced in 1973, two years before the trademark for Shrink Magic was filed. I seemed to remember one product along the lines of both advertised around this same time. Just can't remember its name.