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Lum's With Milton Berle (Commercial, 1976)

Here's a commercial for Lum's (or LUMS) restaurant featuring Milton Berle. Did they have these in the Chicagoland area?

"You get a better choice when you choose Lums."

This aired on local Detroit TV on Sunday, November 7th 1976 during the 6pm to 7pm hour.

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This clip aired on Sunday, November 7th 1976, and is included in the following categories:

Viewer Comments

I only heard of Lum's watching old reruns of Let's Make A Deal on GSN. But that was a cool commercial nonetheless!!
Comment posted by MichiganFan on Tuesday, August 10th 2010 at 7:15am.

As I've told Fuzzy, they definitely had LUMS in Chicagoland, at least one in St. Charles in the 70s. I had a bad experience with their meatloaf as a kid.

I don't recall the commercials tho, so, these are cool to see.

Comment posted by afdave on Tuesday, August 10th 2010 at 8:41am.

Lums was a NATIONAL chain?! (or a chain AT ALL??) I remember we'd go to the one in Meadowview Shopping Center in Kankakee a lot, usually after church on Sundays. And in 1982...between church and video game shopping!

At least the one in Meadowview was renamed Abner's...did they all take that name?

Comment posted by dauber on Tuesday, August 10th 2010 at 9:33am.

Definitely, I believe close to 300 restaurants at its height in the 70s.

Here is the full info... http://en.wikipedia.org/wiki/Lum%27s

Comment posted by afdave on Tuesday, August 10th 2010 at 11:36am.

It is also funny you mention they renamed that one at least Abner's.... as there appears to be an old radio show call "Lum and Abner" http://www.otrstreet.com/lum_abner.html

Might just be coincidence, but, still kinda interesting.

Comment posted by afdave on Tuesday, August 10th 2010 at 12:44pm.

I remember going to a Lum's restaurant up in Lake George, NY.
Comment posted by CbsFM101 on Tuesday, August 10th 2010 at 4:11pm.

Lums had a place in Tinley Park too I believe. I know they had Cosmos and Sizzler to name a couple defunct places. @Michiganfan, was this during Milton Berle's appearance as a "celebrity trader"? That episode IIRC was filmed the same year as this commercial 1976
Comment posted by GalagaFleetCommander on Tuesday, August 10th 2010 at 5:54pm.

There was still one open in either Denver or Colorado Springs in 1985. My whole family ate there on a summer family trip. I remember thinking the name was silly and giggling.
Comment posted by OfficeDrone on Monday, August 16th 2010 at 12:23am.

I absolutely loved this commercial when I was a kid! We lived in Glen Ellyn and dad always took me to the Lums on Roosevelt Rd for dinner on the weekends. Definitely a fuzzy memory for me! I'd donated $10 just to sponsor this video! :-)
Comment posted by ScarlettOHara on Thursday, October 28th 2010 at 6:16pm.

Thanks Scarlett, and I'm glad you give a damn about Lums. ;-)
Comment posted by FuzzyMemories on Thursday, October 28th 2010 at 6:54pm.

There was a Lum's in Crest Hill (Joliet) right on Rt. 30. just two doors down from the old Henry's.
Comment posted by InkyAtari on Sunday, September 2nd 2012 at 10:18pm.

I just wanted to be sure that my donation was noted as being for this commercial! 3rd year in a row! :-)
Comment posted by ScarlettOHara on Sunday, December 2nd 2012 at 11:04pm.

You got it, Scarlett. Thanks. :-)
Comment posted by FuzzyMemories on Monday, December 3rd 2012 at 12:24am.

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This clip has been viewed 29706 times.
This clip debuted on FuzzyMemories.TV on Monday, August 9th 2010.
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