WLUP - 'The Loop' FM 98 - "Do You Like Music?" (Commercial, 1978)
Here's a curious early commercial for "The Loop", WLUP FM 98 (97.9) featuring DJ Tom O'Toole. (still a jock at 94.7 WLS FM!)
Historical background courtesy ChicagolandRadioAndMedia.com - "O'Toole was the station's first-ever morning show host and first host heard on-air for the iconic rock station. O'Toole personally selected and played WLUP-FM's first-ever song to be broadcast on the station, "Morning Has Broken" by Cat Stevens. He later shifted to afternoons on The Loop."
This must have been in the infancy of radio station advertising - when "Do you like music?" was still considered a good pitch line.
It amazes me how utterly generic the copy is - no mention of any genre, any artists - nothing. If someone wasn't already familiar with the station, they would have no idea what kind of music they played - easy listening, country, classical, polka - who knows? Maybe that was the point? They were trying to rope in listeners out of pure curiosity alone?
"Would you do me a favor?"
This commercial aired on local Chicago TV on Tuesday, January 17th 1978 during the 7:00pm to 7:30pm timeframe.
Date Uploaded: 03/08/2018
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