WLUP - 'The Loop' FM 98 - "Do You Like Music?" (Commercial, 1978)

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Here's a curious early commercial for "The Loop", WLUP FM 98 (97.9) featuring DJ Tom O'Toole. (still a jock at 94.7 WLS FM!)

Historical background courtesy ChicagolandRadioAndMedia.com - "O'Toole was the station's first-ever morning show host and first host heard on-air for the iconic rock station. O'Toole personally selected and played WLUP-FM's first-ever song to be broadcast on the station, "Morning Has Broken" by Cat Stevens. He later shifted to afternoons on The Loop."

This must have been in the infancy of radio station advertising - when "Do you like music?" was still considered a good pitch line.

It amazes me how utterly generic the copy is - no mention of any genre, any artists - nothing. If someone wasn't already familiar with the station, they would have no idea what kind of music they played - easy listening, country, classical, polka - who knows? Maybe that was the point? They were trying to rope in listeners out of pure curiosity alone?

"Would you do me a favor?"

This commercial aired on local Chicago TV on Tuesday, January 17th 1978 during the 7:00pm to 7:30pm timeframe.


Date Uploaded: 03/08/2018

Tags: 1970s   Local Commercials   Chicago Radio Station Commercials & Related Material     




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Historical background courtesy ChicagolandRadioAndMedia.com - "O'Toole was the station's first-ever morning show host and first host heard on-air for the iconic rock station. O'Toole personally selected and played WLUP-FM's first-ever song to be broadcast on the station, "Morning Has Broken" by Cat Stevens. He later shifted to afternoons on The Loop."

This must have been in the infancy of radio station advertising - when "Do you like music?" was still considered a good pitch line.

It amazes me how utterly generic the copy is - no mention of any genre, any artists - nothing. If someone wasn't already familiar with the station, they would have no idea what kind of music they played - easy listening, country, classical, polka - who knows? Maybe that was the point? They were trying to rope in listeners out of pure curiosity alone?

"Would you do me a favor?"

This commercial aired on local Chicago TV on Tuesday, January 17th 1978 during the 7:00pm to 7:30pm timeframe." /> Share

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3 Comments total

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David H 05/13/2018 Reply

Why, I like music. Especially "good ones." I think I'll give this musical radio station a try.

SuperCFL 07/16/2018 Reply

It would be interesting to hear an aircheck of the early Loop...get an idea of what they were putting out on the airwaves before they went personality-driven, unabashedly hardcore rock.

FieldGal44 09/20/2018 Reply

Good Lord, this is not the way to sell a radio station. As Fuzzy says, utterly generic, not to mention redundant ("old great classics"). What genre are they selling?? Plus, the camera is right in his face like an '80s PSA, and he sounds like he's hawking something on a street corner. I'm surprised he didn't start by saying "Psst! Hey, kid!"