Home  News & Views  Forums  Donate  About  Contact  
Search our online archive of 4,736 clips.
Category Search:
Keyword Search:  
Latest Additions - Recently Viewed - - My Favorites - Most Favorited - Most Commented - Sponsored - Random

Loading the player ...
Share You must Log In to store favorites.
This clip is favorited by 3 people.
 Link/Embed

Sunday, September 15th, 2019
40 Years Ago Today

Here's a neat commercial for Marriott's Great America that is a bit of a take-off on the old Batman TV show.

Smctopia noticed: "The footage of the Lobster ride in this ad is actually from the Marriott's Great America in Santa Clara, CA and not the one in Gurnee. The giveaway is that California's Lobster had four cars per arm while Gurnee's has five. Gurnee's Lobster was renamed East River Crawler but in 2017 will revert to the Lobster name and be relocated to where the Orbit was located. Orbit is being removed."

You can see a M in the upper right hand corner, an H in the lower right hand corner and an I in the upper left hand corner one second into the video.

You also see an 'O' in the upper-right hand corner and 3 in the lower-right.

PVX in the FuzzyMemories.TV forums has "seen this as well in other national TV commercials on film from this era.

I have a really good hunch as to what this is--going from my experience working master control in local commercial television and handling the physical airing of commercial spots (albeit much later in the early 2000s on videotape and satellite-delivered video files for on-air playout, as opposed to the film print this commercial is most likely from), this is more than likely an ISCI (Industry Standard Commercial Identifier) code, an unique 4 letter & 4 number identification code assigned to national commercial spots that receive national network and/or local affiliate airing. Each ISCI code is unique to the spot for identification for advertisers, ad agencies, post-production staff, and the station's/network's traffic/logging, ad sales, and and master control personnel. A typical ISCI code is usually in the format of ABCD1234.

I'd hazard to guess that it must of been the industry standard in the 70s to have the ISCI code digits show up on the corners of the first few film frames of the spot, to ease identification for the master control/projectionist/editor at a station to know what spot it was while splicing it together with other commercial films to make a spot reel (or when threading the spot by itself up in a film-chain projector) for airing in a local commercial break.

When the transition to delivering commercials to stations/networks on videotape became more common practice, usually the ISCI code was displayed during the slate & countdown before the spot on the beginning of the tape (obviously not aired, unless the MCO screwed up and switched it up too early wink.gif )).

I wonder of the ISCI code of this spot is something like xMxHx0x3 (the "x"s being whatever letters/numbers displayed at the left side of the screen, which is mostly cut off in this video), say, something like IMGH1023?"

Szake was a master control operator in the 1990s and 2000s, and the ISCI codes were 4 letters and 4 numbers. An Ad Council public service announcement started with the letter C and three letters for the campaign, the digits would start with the year the spot was created, the revision or version number, and the last 2 digits being the length of the ad, so a 30 second Smokey the Bear Forest Fire Prevention PSA from 1999 would have been CNFF-9130.

This commercial aired on September 16, 1979.

Marriott's Great America (Commercial, 1979)

Here's a neat commercial for Marriott's Great America that is a bit of a take-off on the old Batman TV show.

This commercial aired on local Chicago television on Sunday, September 16th 1979.

Click here to search for related videos.

This clip aired on Sunday, September 16th 1979, and is included in the following categories:

Viewer Comments

WoW! Is the Tidal Wave of Turn of the Century/Demon even there anymore? I haven't been since 1985.
Comment posted by cskwiatkowski on Sunday, February 15th 2009 at 8:10pm.

If you didn't mind sitting in one of the middle seats you could ride the Tidal Wave all day long if you wanted to. The Demon was a lot of fun to always ended the night with a ride on it. One thing about the Demon is that I never rode it when all of the lights in the tunnel and the water spray was working.
Comment posted by hpkid on Sunday, February 15th 2009 at 9:33pm.

Did they get William Dozier to do the VO? It sounds like him in his "Desmond Doomsday" mode.
Comment posted by Bertonator on Friday, June 26th 2009 at 10:21pm.

YEEAAAAA! - what does that mean?
Comment posted by Dth1971 on Tuesday, September 11th 2012 at 8:11pm.

You can see a M in the upper right hand corner, an H in the lower right hand corner and an I in the upper left hand corner one second into the video.
Comment posted by Szake on Monday, September 15th 2014 at 9:14pm.

I see it too
Comment posted by ER3017 on Tuesday, September 16th 2014 at 1:19pm.

I still see the X. ;-)
Comment posted by FuzzyMemories on Wednesday, September 17th 2014 at 1:36pm.

Seriously though, it seems like the letters change in each corner very quickly, like it is cycling through something. I also see an 'O' in the upper-right hand corner. Can't we get the conspiracy nuts to break this down for us? This is probably bigger than the "subliminal" station sign-off message. ;-)
Comment posted by FuzzyMemories on Wednesday, September 17th 2014 at 1:39pm.

I was able to stop on two frames... the first with M in the upper-right corner and H in the lower-right and the second frame with O in the upper-right and 3 in the lower-right. So... MO, H3? If it was flashing M-O-M, I'd think maybe it was a subliminal message to ask your mother to buy a ticket.
Comment posted by T.K. on Wednesday, September 17th 2014 at 4:04pm.

In reply to Szake's, T.K.'s, and Fuzzy's comments regarding the letters flashing in the corners of the screen at the beginning--I have seen this as well in other national TV commercials on film from this era.

I have a really good hunch as to what this is--going from my experience working master control in local commercial television and handling the physical airing of commercial spots (albeit much later in the early 2000s on videotape and satellite-delivered video files for on-air playout, as opposed to the film print this commercial is most likely from), this is more than likely an ISCI (Industry Standard Commercial Identifier) code, an unique 4 letter & 4 number identification code assigned to national commercial spots that receive national network and/or local affiliate airing. Each ISCI code is unique to the spot for identification for advertisers, ad agencies, post-production staff, and the station's/network's traffic/logging, ad sales, and and master control personnel. A typical ISCI code is usually in the format of ABCD1234.

I'd hazard to guess that it must of been the industry standard in the 70s to have the ISCI code digits show up on the corners of the first few film frames of the spot, to ease identification for the master control/projectionist/editor at a station to know what spot it was while splicing it together with other commercial films to make a spot reel (or when threading the spot by itself up in a film-chain projector) for airing in a local commercial break.

When the transition to delivering commercials to stations/networks on videotape became more common practice, usually the ISCI code was displayed during the slate & countdown before the spot on the beginning of the tape (obviously not aired, unless the MCO screwed up and switched it up too early ;) )).

I wonder of the ISCI code of this spot is something like xMxHx0x3 (the "x"s being whatever letters/numbers displayed at the left side of the screen, which is mostly cut off in this video), say, something like IMGH1023?

Comment posted by pvx on Thursday, September 18th 2014 at 12:49am.

The footage of the Lobster ride in this ad is actually from the Marriott's Great America in Santa Clara, CA and not the one in Gurnee. The giveaway is that California's Lobster had four cars per arm while Gurnee's has five. Gurnee's Lobster was renamed East River Crawler but in 2017 will revert to the Lobster name and be relocated to where the Orbit was located. Orbit is being removed.
Comment posted by Smctopia on Tuesday, September 13th 2016 at 10:06pm.

PVX: I was a master control operator in the 1990s and 2000s, and the ISCI codes were 4 letters and 4 numbers. An Ad Council public service announcement started with the letter C and three letters for the campaign, the digits would start with the year the spot was created, the revision or version number, and the last 2 digits being the length of the ad, so a 30 second Smokey the Bear Forest Fire Prevention PSA from 1999 would have been CNFF-9130.
Comment posted by Szake on Sunday, September 15th 2019 at 9:18pm.

You must be logged into the forums to add comments.

This clip has been viewed 4915 times.
This clip debuted on FuzzyMemories.TV on Friday, October 19th 2007.
Latest News & Views:
2015 Christmas Presents (12/30)
Latest Forum Posting:
eddie schwartz WIND WGN WLUP

Search results for
xxswhsxx
 1  2  3

The Star Wars Holiday Special - "Let's Blow This Thing And Go Home" (Part 12, 1978)

The Star Wars Holiday Special - "An Important Day" (Part 1, 1978)

The Star Wars Holiday Special - "Let's See A Little Smile" (Part 2, 1978)

The Star Wars Holiday Special - "Bantha Surprise" (Part 3, 1978)

The Star Wars Holiday Special - "This Minute" (Part 4, 1978)


Most Recent Site Comments

Comment posted in Marriott's Great America (Commercial, 1979) by Szake on Sunday, September 15th, 2019 at 9:18pm CT

PVX: I was a master control operator in the 1990s and 2000s, and the ISCI codes were 4 letters and 4 numbers. An Ad Council public service announcement started with the letter C and three letters for the campaign, the digits would start with the year the spot was created, the revision or version number, and the last 2 digits being the length of the ad, so a 30 second Smokey the Bear Forest Fire Prevention PSA from 1999 would have been CNFF-9130.


Comment posted in WGN Channel 9 - The Transformers (Break #3, Ending, & Opening Of The Facts of Life, 1987) by VintageCanada on Saturday, September 7th, 2019 at 6:49pm CT

Better quality of the opening moments of this "Facts of Life" episode:



Comment posted in FuzzyMemories "Field Communications Style" Bumper by BroadcastDay on Thursday, July 11th, 2019 at 8:44am CT

10/10


Comment posted in Preference By L'Oreal With Meredith Baxter-Birney (Commercial, 1979) by Burr-Rabbitt on Wednesday, June 5th, 2019 at 7:53am CT

Same lady that went on to play on the show Family Ties!


Comment posted in Burger Chef - "The Mariner" (Commercial, 1977) by Szake on Tuesday, April 2nd, 2019 at 8:56pm CT

Is that cottage cheese on the plate, or some kind of tartar sauce?


Comment posted in Folger's - "My Wife Can't Make Coffee" (Commercial, 1978) by Szake on Monday, March 18th, 2019 at 9:18pm CT

https://www.youtube.com/watch?v=M5-x-9LciYA is basically the same ad about 13 years earlier sans the baby.


Comment posted in DAS Smurf Modelling Set (Commercial, 1983) by Szake on Thursday, March 14th, 2019 at 8:57pm CT

Mark-Paul Gosselaar's first commercial is for DAS Smurf Modelling Clay. He would have been 8 years old here.


Comment posted in WFLD Channel 32 - The Three Stooges - "Dunked In The Deep" (Commercial Break #1, 1979) by Burr-Rabbitt on Thursday, March 7th, 2019 at 12:50am CT

The reaction of how Moe and Curly turned around to look at the wall paper is still funny as heck to me!! LOL!!!!


Comment posted in WGN Channel 9 - The Transformers (Break #3, Ending, & Opening Of The Facts of Life, 1987) by VintageCanada on Monday, January 21st, 2019 at 6:33pm CT

Additional note: CHCH in Hamilton began rerunning the series as of January 21, 2019, with special guest appearances by the Diff'rent Strokes main cast in that first episode (originally aired August 24, 1979 on NBC), and a larger cast than what we'd be accustomed to in later seasons as the girls grew up over the years.


Comment posted in WGN Channel 9 - G.I. Joe (Commercial Break #2, 1987) by VintageCanada on Monday, January 21st, 2019 at 6:24pm CT

George Clooney appeared in a number of Season 7 episodes of The Facts of Life starting with S7E2, which was the episode WGN ran on this particular day.


<<< Older
  News & Views  Forums  Donate  About  Contact  Disclaimer  Links  Press   
This page was created in 0.86684 seconds 2007-2019 Museum of Classic Chicago Television