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WSNS Channel 44 - Summit Series Game 8 (Commercial Break, 1972)

Here's something pretty darn rare - no idea how this was recorded or on what format (it was transferred from some other format onto Beta) it's a partial commercial break during the broadcast on WSNS TV-44 of Game 8 of the 1972 Summit Series. It was Canada at U.S.S.R. Includes:

Commercial: Iwan Ries & Co. Tobacco at 17 South Wabash Avenue (voiceover by Mal Wyman)

Commercial: National Supermarkets (voiceover by Lloyd Hanson)

World Championship Hockey slide (which comes back up after the game resumes in some kind of technical difficulty)

Here's the complete TV schedule from that day!

This aired on local Chicago TV on Thursday, September 28th 1972. (Game aired here from 9pm to Midnight)

Click here to search for related videos.

This clip aired on Thursday, September 28th 1972, and is included in the following categories:

Viewer Comments

Just a correction: The first ever Canada Cup for hockey did not take place until 1976. (Later Canada Cups were held in 1981, 1984, 1987, and 1991, and since that point, the World Cup in 1996 and 2004.) This is from the 1972 Summit Series.
Comment posted by VintageCanada on Monday, July 20th 2009 at 11:59am.

Corrected, thanks. :-)
Comment posted by FuzzyMemories on Monday, July 20th 2009 at 12:08pm.

I used to smoke a pipe and bought my tobacco and other supplies at Iwan Ries for years.

Wonder what happened to National--there was one at Devon and Newgard for years, and one in Northfield at Happ Road near Willow in what has been renamed Canaille Square (probably has another name now). They sort of vanished not long after this commercial aired, a victim of too much competition from Jewel and Dominick's.

Comment posted by HUdson 3-2700 on Monday, July 20th 2009 at 12:52pm.

That was cool. Thanks Fuzzy.
Comment posted by 1980sfan on Tuesday, July 21st 2009 at 7:29am.



Fantastic clip Rick! You've done it again!! Found another gem! :)

Comment posted by MATSYLPOFF on Tuesday, July 21st 2009 at 11:26pm.

It's amazing, but this stuff keeps turning up little by little. :-)
Comment posted by FuzzyMemories on Tuesday, July 21st 2009 at 11:35pm.

Fuzz: If I am not mistaken, this is the oldest WSNS footage that you have so far?

As far as National foods, I think there was one on Armitage, which at last glance was a Butera (almost 30 years ago).


Comment posted by armitagenlowell on Wednesday, July 22nd 2009 at 3:45pm.

Yep, this is definitely the oldest. This one break is the only one that survived.
Comment posted by FuzzyMemories on Wednesday, July 22nd 2009 at 6:09pm.

National Supermarkets were on their last leg in Chicago when I was a kid,I remember them.I also remember the old Certi-saver commercials that used to run and the logo with the chubby butcher with a "Certified" seal across his front.
Comment posted by 69TH&STONY on Wednesday, July 22nd 2009 at 9:16pm.

What a find,Fuzzy!!!

Boy,Mal Wyman was "Mr. TV 44" in those days,not only his GM duties,but even did staff announcing even before TV 44 really picked it up when the White Sox arrived in '73.

National Supermarkets did survive after Chicago in the 70's and beyond,...in St. Louis,and operated there until the late 90's.Of course,National's legacy was marred after 1987 in St. Louis.Google it,and find out,I really don't want to explain it here,it's that bad.

Comment posted by SoxOnTV44 on Friday, July 24th 2009 at 8:13am.

It is really cool to see how those early '70s hockey uniforms look.
Comment posted by Loyal32fan on Friday, July 24th 2009 at 10:35am.

Incredible! Watching this I had to think how amazing the internet is, how fortunate we are to have computers- I don't know how long I (and tons of family and friends) wished that there was some way to see events, commercials and television programs like this- AND HERE IT IS! I can't get over the commercial for NATIONAL! I love the simplicity of a lot of those commercials; a slide and voiceover.

I'm going to follow SoxOnTV44's advice and look up NATIONAL'S history. I recall that most, if not all, of the NATIONAL stores in our area (Lake County) were absorbed by A&P. Problem: A&P was in it's last days in Illinois and it showed in how little attention was paid to the upkeep and service in those stores.

Anyway, I'm going to watch this clip again!

Comment posted by thecromiecircle on Monday, July 27th 2009 at 8:03pm.

My taste is no smoking at all. :P
Comment posted by CelesteK on Tuesday, August 11th 2009 at 2:06pm.

The voiceover on the National commercial sounds like Jack Taylor...

I used to smoke a pipe, and shopped at Iwan Ries all the time. By that time they were selling their tobacco in foil bags instead of cans.

Comment posted by HUdson 3-2700 on Monday, September 28th 2009 at 4:43pm.

Here's an article about National (a/k/a National Tea Co.): http://www.encyclopedia.chicagohistory.org/pages/2790.html

Sounds like they abandoned Chicago not long after this commercial aired.

Comment posted by HUdson 3-2700 on Monday, September 28th 2009 at 4:46pm.

Man, I absolutely remember a day when so many local commercials were voiceovers over slides. That disappeared by the 80s.
Comment posted by mobilene on Friday, September 28th 2012 at 5:57am.

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This clip has been viewed 3104 times.
This clip debuted on FuzzyMemories.TV on Monday, July 20th 2009.
Search results for
summit
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ABC Network - World News Tonight - "The Crash of Flight 191" (Part 4 - Non-Crash News, 1979)

WSNS Channel 44 - Summit Series Game 8 (Technical Difficulties?, 1972)


Most Recent Site Comments

Comment posted in Boxcar Willie - King Of The Road - 20 Great Tracks (Record Offer, 1981) by LaPrincess on Thursday, September 18th, 2014 at 9:20pm CT

My great grandma had this record. Strangely Boxcar Willie looks like he could be related to my guy friend.


Comment posted in Marriott's Great America (Commercial, 1979) by pvx on Thursday, September 18th, 2014 at 12:49am CT

In reply to Szake's, T.K.'s, and Fuzzy's comments regarding the letters flashing in the corners of the screen at the beginning--I have seen this as well in other national TV commercials on film from this era.

I have a really good hunch as to what this is--going from my experience working master control in local commercial television and handling the physical airing of commercial spots (albeit much later in the early 2000s on videotape and satellite-delivered video files for on-air playout, as opposed to the film print this commercial is most likely from), this is more than likely an ISCI (Industry Standard Commercial Identifier) code, an unique 4 letter & 4 number identification code assigned to national commercial spots that receive national network and/or local affiliate airing. Each ISCI code is unique to the spot for identification for advertisers, ad agencies, post-production staff, and the station's/network's traffic/logging, ad sales, and and master control personnel. A typical ISCI code is usually in the format of ABCD1234.

I'd hazard to guess that it must of been the industry standard in the 70s to have the ISCI code digits show up on the corners of the first few film frames of the spot, to ease identification for the master control/projectionist/editor at a station to know what spot it was while splicing it together with other commercial films to make a spot reel (or when threading the spot by itself up in a film-chain projector) for airing in a local commercial break.

When the transition to delivering commercials to stations/networks on videotape became more common practice, usually the ISCI code was displayed during the slate & countdown before the spot on the beginning of the tape (obviously not aired, unless the MCO screwed up and switched it up too early ;) )).

I wonder of the ISCI code of this spot is something like xMxHx0x3 (the "x"s being whatever letters/numbers displayed at the left side of the screen, which is mostly cut off in this video), say, something like IMGH1023?


Comment posted in Boxcar Willie - King Of The Road - 20 Great Tracks (Record Offer, 1981) by Phantom on Wednesday, September 17th, 2014 at 5:10pm CT

This album came from Suffolk Marketing which also sold records of Slim Whitman, Jim Nabors, Jim Reeves & Cristy Lane.


Comment posted in Marriott's Great America (Commercial, 1979) by T.K. on Wednesday, September 17th, 2014 at 4:04pm CT

I was able to stop on two frames... the first with M in the upper-right corner and H in the lower-right and the second frame with O in the upper-right and 3 in the lower-right. So... MO, H3? If it was flashing M-O-M, I'd think maybe it was a subliminal message to ask your mother to buy a ticket.


Comment posted in Marriott's Great America (Commercial, 1979) by FuzzyMemories on Wednesday, September 17th, 2014 at 1:39pm CT

Seriously though, it seems like the letters change in each corner very quickly, like it is cycling through something. I also see an 'O' in the upper-right hand corner. Can't we get the conspiracy nuts to break this down for us? This is probably bigger than the "subliminal" station sign-off message. ;-)


Comment posted in Marriott's Great America (Commercial, 1979) by FuzzyMemories on Wednesday, September 17th, 2014 at 1:36pm CT

I still see the X. ;-)


Comment posted in WGN Channel 9 - 10th Inning with Jack Brickhouse - "Interview with Bob Lurie" (1976) by T.K. on Wednesday, September 17th, 2014 at 8:51am CT

When Lurie said, "Toronto certainly is a great city and I know the commissioner wants to get a team in Washington," he's referring to the Seattle Mariners, the other American League expansion team that had been announced in January 1976.

The A.L. had been embroiled in a lawsuit with the state of Washington, which accused the league of breach of contract for not allowing a local nonprofit group to purchase the bankrupt Seattle Pilots prior to the 1970 season. (The other owners believed their clubs would be devalued as a result of such an arrangement. Instead, the team was sold to Bud Selig and moved to Milwaukee between the end of spring training and Opening Day 1970.) Granting another expansion franchise to Seattle was the league's way of settling the case and avoid paying $32 million in damages.


Comment posted in Boxcar Willie - King Of The Road - 20 Great Tracks (Record Offer, 1981) by Duck 182 on Wednesday, September 17th, 2014 at 3:40am CT

I think I remember my Grandma and Aunt having this on 8 track.


Comment posted in Marriott's Great America (Commercial, 1979) by ER3017 on Tuesday, September 16th, 2014 at 1:19pm CT

I see it too


Comment posted in Marriott's Great America (Commercial, 1979) by Szake on Monday, September 15th, 2014 at 9:14pm CT

You can see a M in the upper right hand corner, an H in the lower right hand corner and an I in the upper left hand corner one second into the video.


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