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Monday, March 18th, 2019
41 Years Ago Today

Here's a commercial for mountain grown Folger's coffee featuring that busybody Mrs. Olson. Mrs. Olsen was played by Virginia Christine.

This is bizarre on many levels.

Dave Carlson ('afdave' in the FuzzyMemories.TV forums) writes:

"'Try this new one'... you mean Folger's, which has been around since 1898?

'A big favorite in most of the country, has been for years'. So, what rock have these people been living under that they are getting "introduced" to Folgers?

Let me also throw in another "bizarre" on the fact that the guy basically equates Folger's coffee with his baby as an 'addition to the family'."

T.K. in the FuzzyMemories.TV forums adds:
"Folger's was a regional, San Francisco-based coffee brand until Proctor and Gamble bought it out in 1963. They were still in the process of expanding the brand east of the Mississippi in the late '70s.

Wondering what the heck is "Flaked Coffee"? FuzzyMemories.TV forum member Betamax75 answers: "'flaked coffee; was referred to the ones that were ground for automatic drip coffee makers (like the ones used today). While they were also versions for regular coffee makers and ones for electric perk makers. When you buy a can of coffee today it is no longer specified on what it is grounded for but I do remember when it was specified for 'all coffee makers'." T.K. adds: "'Flaked coffee' was a patented process Folger's developed that supposedly had a greater brewing yield. Coffee prices (along with the price of everything else) had shot up in the mid-'70s and some cheaper brands were even resorting to using "extenders" in their product.

He looks almost like he was going to spit the coffee out.

With so many coffees available now, it seems so funny to hear Mrs. Olson say that 'Folger's is a special blend -- best one I've ever tasted.' I wonder what she'd think of Starbucks!"

Rick Klein, FuzzyMemories in the foums writes: "Anyone else besides me find it weird that the husband has to take not one, but two audible gulps of the coffee before he's sure that it's not like her regular crappy coffee?"

The wife is played by Anne Lockhart (daughter of June Lockhart and best known as Lieutenant Sheba on the original Battlestar Galactica series). With a wife that attractive, who cares about the coffee?!

This aired on March 19, 1978.

Folger's - "My Wife Can't Make Coffee" (Commercial, 1978)

Here's a commercial for mountain grown Folger's coffee featuring that busybody Mrs. Olson. This is bizarre on many levels.

The wife is played by Anne Lockhart (daughter of June Lockhart and best known as Lieutenant Sheba on the original Battlestar Galactica series).

What the heck is "Flaked Coffee"?

This aired on local Detroit TV on Sunday, March 19th 1978. (Not Chicago TV, but still cool!)

Click here to search for related videos.

This clip aired on Sunday, March 19th 1978, and is included in the following categories:

Viewer Comments

I agree with the "oddness".

"Try this new one"... you mean Folger's, which has been around since 1898?

"A big favorite in most of the country, has been for years". So, what rock have these people been living under that they are getting "introduced" to Folgers?

Maybe I am missing something... was Folger's a "regional" brand for a long time, and they were only going nationwide in the 70s?

Comment posted by afdave on Tuesday, March 30th 2010 at 8:41am.

I think in the South they just re-used the grounds their Grand-Daddy left them.

That actress (not Mrs. Olsen) looks very familiar.

Comment posted by AbeFroman on Tuesday, March 30th 2010 at 9:03am.

Mrs.Olsen was played by Virginia Christine.
http://en.wikipedia.org/wiki/Folgers

Comment posted by Pete on Tuesday, March 30th 2010 at 9:30am.

I think "flaked coffee" was referred to the ones that were ground for automatic drip coffee makers (like the ones used today). While they were also versions for regular coffee makers and ones for electric perk makers. When you buy a can of coffee today it is no longer specified on what it is grounded for but I do remember when it was specified for "all coffee makers".
Comment posted by betamax75 on Tuesday, March 30th 2010 at 9:52am.

I can't boil water. :)
Comment posted by Matt on Tuesday, March 30th 2010 at 12:48pm.

Albert, my man... with a wife that attractive, who cares about the coffee?!

Folger's was a regional, San Francisco-based coffee brand until Proctor and Gamble bought it out in 1963. They were still in the process of expanding the brand east of the Mississippi in the late '70s.

"Flaked coffee" was a patented process Folger's developed that supposedly had a greater brewing yield. Coffee prices (along with the price of everything else) had shot up in the mid-'70s and some cheaper brands were even resorting to using "extenders" in their product.

Comment posted by T.K. on Tuesday, March 30th 2010 at 8:23pm.

The wife - is it just me or does she look familiar? Was she in a television show or something?

Anyone else besides me find it weird that the husband has to take not one, but two audible gulps of the coffee before he's sure that it's not like her regular crappy coffee?

Comment posted by FuzzyMemories on Tuesday, March 30th 2010 at 8:29pm.

He looks almost like he was going to spit the coffee out.

With so many coffees available now, it seems so funny to hear Mrs. Olson say that "Folger's is a special blend -- best one I've ever tasted." I wonder what she'd think of Starbucks!

Comment posted by T.K. on Tuesday, March 30th 2010 at 8:53pm.

Let me also throw in another "bizarre" on the fact that the guy basically equates Folger's coffee with his baby as an "addition to the family".
Comment posted by afdave on Tuesday, March 30th 2010 at 9:04pm.

Found an article that expands on T.K.'s info, about the "Flaked Coffee" process and the "extenders".
Comment posted by afdave on Tuesday, March 30th 2010 at 9:07pm.

These days, any man who complains that his wife cannot make coffee would be told to make it themselves.
Comment posted by OldTVNut on Tuesday, June 7th 2011 at 2:33am.

If some man was to complain about this to me I'd laugh in his face. I do not make coffee since I do not drink it (I drink tea)so if I married a man who liked coffee he would make his own. Then again I feel this way about everything. I am not going to cater to any man.
Comment posted by LaPrincess on Tuesday, June 7th 2011 at 3:56pm.

This seems as good a time and place as any to note that my dad grew up with his mom calling the coffee grounds "sotz". As in, "Hey, make sure you throw out the sotz before making new coffee". Why? No idea.
Comment posted by FuzzyMemories on Wednesday, March 18th 2015 at 11:38pm.

I just Googled sotz for the hell of it, Fuzzy. I came across this and MAYBE this had something to do with it perhaps...

http://www.woodstovewizard.com/sotz-barrel-stove-kit.html

Just for the record, I'm not a huge drinker of coffee but my girlfriend is. I've learned to make a mean cup of coffee and a mean whiskey cocktail. BOTH will put hair on your boo boo. :-D

Comment posted by Pete on Thursday, March 19th 2015 at 2:08am.

https://www.youtube.com/watch?v=M5-x-9LciYA is basically the same ad about 13 years earlier sans the baby.
Comment posted by Szake on Monday, March 18th 2019 at 9:18pm.

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This clip has been viewed 3733 times.
This clip debuted on FuzzyMemories.TV on Monday, March 29th 2010.
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