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Monday, February 20th, 2017
40 Years Ago Today

Here's a commercial for Arthur Treacher's Fish & Chips.

There's a secret. Shhh! Shhh!
Where's the secret? Shhh! Shhh!
The secret's at your fingertips
It's Arthur Treacher's Fish & Chips.

How do we make the meal you can't make at home? What makes our fish filets so crunchy? Our chips like French Fries outside and baked inside? We'll never tell!

There's a secret here tonight
Real good secret here tonight
Clap your hands and smack your lips
For Arthur Treacher's Original Fish and Chips. Shhh!

Smctopia in the FuzzyMemories.TV forums says "The Arthur Treacher's in Park Ridge/Niles looked exactly like the one in the ad!" That one was near the intersection of Greenwood and Touhy, and it part of a car dealership today.

Kevin Szaflik, Szake in the FuzzyMemories.TV forums, used to frequent the one on North Central Avenue near Fullerton in Chicago, Illinois. They left Illinois, but they are still in Ohio and the East Coast http://www.arthurtreachersfranchising.com/locations.php . The blonde man with glasses in this ad reminds me of John Denver for some reason. Fuzzy Fun Fact: this Arthur Treacher's Fish & Chips ad is part of the live read commercial for sports project for my high school television students.

Studio76Art in the FuzzyMemories.TV forums said that according to Wikipedia, the chain was simply named after him (as also was the case with a household help service), though he did serve as a spokesman for the company. He passed away two years before this spot aired.

This aired on February 21, 1977.

Arthur Treacher's Fish & Chips - "Shhh!" (1977)

Here's a commercial for Arthur Treacher's Fish & Chips.

This aired on local Chicago TV on Monday, February 21st 1977.

Click here to search for related videos.

This clip aired on Monday, February 21st 1977, and is included in the following categories:

Viewer Comments

They had awesome fries...er, I mean chips.
They had very unique shape.

Comment posted by armitagenlowell on Saturday, October 3rd 2009 at 12:38am.

Cool clip Fuzzy. I love when you post commercials for food,retaurants, and grocery stores.
Comment posted by 1980sfan on Saturday, October 3rd 2009 at 9:18am.

The Arthur Treacher's in Park Ridge/Niles looked exactly like the one in the ad!
Comment posted by smctopia on Saturday, October 3rd 2009 at 12:48pm.

Fuzzy: Do you have any late 1970's Jack in the Box commercials taped off Chicago TV?
Comment posted by dth1971 on Monday, October 5th 2009 at 9:46pm.

Haven't found any Jack in the Box commercials yet. Watch, one will turn up next week now. That's usually the way it goes. ;-)
Comment posted by FuzzyMemories on Monday, October 5th 2009 at 9:49pm.

Jack in the Box is out in California.
Comment posted by ChitownTVFan on Monday, October 5th 2009 at 10:24pm.

There were Jack in the Box restaurants in the Chicago area in the late 60's / early 70's.
Comment posted by Stevie TV on Sunday, January 3rd 2010 at 6:57pm.

@ Stevie TV: There was a Jack-In-The-Box located on 19th and Lake St. in Melrose Park where Lucky Dog stands today. There was another one in Oak Park on North Ave. just east of Harlem Ave. where Buona Beef stands today. There also was one in Bellwood on Mannheim and Butterfield Rd. where a Mr. Submarine stands today.
Comment posted by betamax75 on Tuesday, January 5th 2010 at 12:53pm.

There were at least two Jack in the Box restaurants near me growing up. I miss them. There was an Arthur Treacher's by me as well, and it later became an Aristons.
Comment posted by LaPrincess on Tuesday, January 5th 2010 at 4:18pm.

I remember there was a Jack-In-The-Box on 62nd and Western on the Southwest Side of Chicago. That was a few blocks from the apartment building where I used to live. There is a Jack-In-The-Box in Charlotte, North Carolina where I currently live.
Comment posted by Loyal32fan on Tuesday, January 5th 2010 at 8:40pm.

Believe it or not, there's an official website (treachers.com). I remember seeing an Arthur Treacher's in a mall food court when I went to New York in 1998.

According to Wikipedia, the chain was simply named after him (as also was the case with a household help service), though he did serve as a spokesman for the company. He passed away two years before this spot aired.

Comment posted by Studio76Art on Monday, July 26th 2010 at 12:16pm.

aw man, I haven't eaten at an Arthur Treacher's in 35 years. Now I wanna go to one, & take my nephew with me!
Comment posted by OldTVNut on Thursday, June 16th 2011 at 8:22pm.

There was an Arthur Treacher's in Highland, Indiana as recently as a few years ago. I ate there a couple times. I'm pretty sure it's closed. Jack In the Box just opened up in Indianapolis recently. Only 3 hours away from Chicago! heheh
Comment posted by antifrodis on Monday, February 20th 2012 at 11:47pm.

The Jack in the Box that I remember was on Chicago Avenue, across the street from the Water Tower, next door to The Gap. This was late 1970's.
Comment posted by HUdson 3-2700 on Thursday, February 21st 2013 at 2:57pm.

They left Illinois, but they are still in Ohio and the East Coast http://www.arthurtreachersfranchising.com/locations.php . The blonde man with glasses in this ad reminds me of John Denver for some reason. Fuzzy Fun Fact: this Arthur Treacher's Fish & Chips ad is part of the live read commercial for sports project for my high school television students.
Comment posted by Szake on Thursday, February 21st 2013 at 9:23pm.

Coming back from Wrigley Field on the 'L' with a group of friends, getting off at the Howard St. station, and then walking to the Arthur Treacher's a block or so away for chicken and chips, before taking the bus home to Skokie. Great times. Even if the Cubs weren't as good back then as they are now.
Comment posted by David H on Monday, November 21st 2016 at 12:24am.

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This clip has been viewed 10970 times.
This clip debuted on FuzzyMemories.TV on Friday, October 2nd 2009.
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