Home  News & Views  Forums  Donate  About  Contact  
Search our online archive of 4,736 clips.
Category Search:
Keyword Search:  
Latest Additions - Recently Viewed - - My Favorites - Most Favorited - Most Commented - Sponsored - Random

Loading the player ...
Share You must Log In to store favorites.
This clip is favorited by 2 people.
 Link/Embed

Monday, July 15th, 2019
38 Years Ago Today

Here's a public service announcement for the MS Readathon, featuring an animated Sherlock Holmes type dog character.

"Call your local chapter of the National Multiple Sclerosis Society"

This aired on July 16, 1981.

MS Read-A-Thon (PSA, 1981)

Here's a public service announcement for the MS Readathon, featuring an animated Sherlock Holmes type dog character.

Uses the same music as this dental PSA.

"Call your local chapter of the National Multiple Sclerosis Society"

This aired on local Chicago TV on Thursday, July 16th 1981.

Click here to search for related videos.

This clip aired on Thursday, July 16th 1981, and is included in the following categories:

Viewer Comments

Wonder who would win in a fight?
The Super Sleuth or McGruff?

I don't think anyone from my school participated in this.
There were posters all over the place, but you find little pieces of grafitti on them (ie; certain parts of anatomy hand drawn on the sleuth or a drug reference "Smoke a bong" or "Burn a blanket" etc.).
The funny part is I went to catholic school.

Comment posted by armitagenlowell on Friday, April 10th 2009 at 6:09am.

The dog reminds me of Beauregard Burnside III. Not that Beau ever said anything....
Comment posted by HUdson 3-2700 on Friday, April 10th 2009 at 7:04am.

Back in the day, I HATED this ad because I had this WITCH of a reading teacher, Mrs. Hassen. I hated the daily homework assignment of READING FOR 15 MINUTES EVERY SINGLE NIGHT because it always meant missing the Joker's Wild, Tic Tac Dough, and other WFLD stuff I was hooked on.

It was mainly my parents who wanted me to turn off the TV and read more. That's why they instated the rule: NO TV UNTIL HOMEWORK IS FINISHED! I missed a lot of great show because of that stupid rule!

Nowadays, however, I wish I had the willpower to actually turn off the TV and read more, especially since I work in a library where great new books come in every week! ;)

Comment posted by 70s80s on Friday, April 10th 2009 at 7:54am.

I believe I participated in this. I was a heavy reader as a child (still am actually) and I was involved in anything to raise. I also did a read-a-thon for St Jude's Hospital as well.
Comment posted by LaPrincess on Friday, April 10th 2009 at 10:48pm.

Ahhh Yes the old MS Read-A-Thon. We did it every year in grade school reading/english class. I still remember the money we turned in help cure MS, err. wait.. ;')


Comment posted by BabyBear on Saturday, April 11th 2009 at 8:07am.

As I recall there was a propaganda movie to go with this campaign. I remember it had the same sleuth dog and revolved around the theme of "serendipity". Can't remember where I saw it...might have been in class once?
Comment posted by SuperCFL on Saturday, April 11th 2009 at 9:14am.

Yeah, I vauguly remember the movie too. Something about kids searching for something and a lady behind a desk that was a receptionist and then when she came out from behind the desk, she was in a wheelchair because she had MS. I still have my ribbon from participating in this and I always remembered the music from this PSA. Our school was more into the St. Jude's Math-a-thon, which I hated. I liked the dog better than Marlo Thomas. :-P
Comment posted by smctopia on Saturday, April 11th 2009 at 1:26pm.

The voiceover at the end is game show host Tom Kennedy host of "Name That Tune", "Whew!", "Password Plus", and "Body Language".
Comment posted by betamax75 on Sunday, April 12th 2009 at 8:31pm.

You sure? It don't sound like him.
Comment posted by ChitownTVFan on Sunday, April 12th 2009 at 8:55pm.

"It don't"? ;-)
Comment posted by FuzzyMemories on Sunday, April 12th 2009 at 9:00pm.

God, I remember these MS Read-a-Thons EVERY YEAR when I was in grade school. None other than Jose Canseco – then with the Oakland A's – served as a spokesperson in 1988.

The teachers even asked us to solicit our classmates to pledge money (because everyone knows 12-year-olds are a beacon of disposable income) and the most we could get out of them was all of one penny.

Comment posted by Studio76Art on Thursday, August 12th 2010 at 3:00am.

If it involved reading when I was a kid, I was there.
Comment posted by OldTVNut on Tuesday, June 28th 2011 at 4:59pm.

You must be logged into the forums to add comments.

This clip has been viewed 3214 times.
This clip debuted on FuzzyMemories.TV on Thursday, April 9th 2009.
Latest News & Views:
2015 Christmas Presents (12/30)
Latest Forum Posting:
21st Century Realtors Commercial

Latest Additions
10 total pages
 1  2  3  4  5  6  7 8 9 1 page forward10 pages forward

Amalgamated Bank - "The Amalgamonster" (Commercial, 1977)

WLUP - 'The Loop' FM 98 - "Do You Like Music?" (Commercial, 1978)

WFLD Channel 32 - Son of Svengoolie - "Tomb of Ligeia" (Promo, 1984)

Snipets - "Come Back Here" (1981)

Creative Mirrors - "Golf Perfection" (Commercial, 1981)


Most Recent Site Comments

Comment posted in FuzzyMemories "Field Communications Style" Bumper by BroadcastDay on Thursday, July 11th, 2019 at 8:44am CT

10/10


Comment posted in Preference By L'Oreal With Meredith Baxter-Birney (Commercial, 1979) by Burr-Rabbitt on Wednesday, June 5th, 2019 at 7:53am CT

Same lady that went on to play on the show Family Ties!


Comment posted in Burger Chef - "The Mariner" (Commercial, 1977) by Szake on Tuesday, April 2nd, 2019 at 8:56pm CT

Is that cottage cheese on the plate, or some kind of tartar sauce?


Comment posted in Folger's - "My Wife Can't Make Coffee" (Commercial, 1978) by Szake on Monday, March 18th, 2019 at 9:18pm CT

https://www.youtube.com/watch?v=M5-x-9LciYA is basically the same ad about 13 years earlier sans the baby.


Comment posted in DAS Smurf Modelling Set (Commercial, 1983) by Szake on Thursday, March 14th, 2019 at 8:57pm CT

Mark-Paul Gosselaar's first commercial is for DAS Smurf Modelling Clay. He would have been 8 years old here.


Comment posted in WFLD Channel 32 - The Three Stooges - "Dunked In The Deep" (Commercial Break #1, 1979) by Burr-Rabbitt on Thursday, March 7th, 2019 at 12:50am CT

The reaction of how Moe and Curly turned around to look at the wall paper is still funny as heck to me!! LOL!!!!


Comment posted in WGN Channel 9 - The Transformers (Break #3, Ending, & Opening Of The Facts of Life, 1987) by VintageCanada on Monday, January 21st, 2019 at 6:33pm CT

Additional note: CHCH in Hamilton began rerunning the series as of January 21, 2019, with special guest appearances by the Diff'rent Strokes main cast in that first episode (originally aired August 24, 1979 on NBC), and a larger cast than what we'd be accustomed to in later seasons as the girls grew up over the years.


Comment posted in WGN Channel 9 - G.I. Joe (Commercial Break #2, 1987) by VintageCanada on Monday, January 21st, 2019 at 6:24pm CT

George Clooney appeared in a number of Season 7 episodes of The Facts of Life starting with S7E2, which was the episode WGN ran on this particular day.


Comment posted in WGN Channel 9 - The Transformers (Break #3, Ending, & Opening Of The Facts of Life, 1987) by VintageCanada on Monday, January 21st, 2019 at 6:21pm CT

The Facts of Life information: Season 7 Episode 2: "Into the Frying Pan", originally aired on NBC on September 21, 1985, and the first to have George Clooney in the opening credits, and the second of only three episodes in this particular season to have Edna's Edibles as the opening backdrop. The next opening backdrop to be used (Over Our Heads) debuted two episodes later (S7E4) and would last right to the two-part series finale in 1988.


Comment posted in National Education Association - "Strong Schools" (PSA, 1979) by Burr-Rabbitt on Friday, January 11th, 2019 at 1:33am CT

I see Emmanuel Lewis (Webster) in the last take.


<<< Older
  News & Views  Forums  Donate  About  Contact  Disclaimer  Links  Press   
This page was created in 0.8641 seconds© 2007-2019 Museum of Classic Chicago Television