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Monday, March 30th, 2015
38 Years Ago Today

Here's a neat historical clip, even though it's not from Chicago. It's a public notice on WKBD Channel 50 announcing the sale of the Kaiser Broadcasting station to Field Communications.

Kaiser Broadcasting Company and Field Communications Corporation, filed with the Federal Communications Commission on March 16th 1977, an application seeking approval of the assignment of the license of WKBD-TV Channel 50 Detroit from Kaiser Broadcasting Company to Field Communications Corporation.

They then give a list of the officers, directors and 10% or greater shareholders of both companies including such notables as Edgar F. Kaiser, Marshall Field and Field Enterprises Incorporated.

A copy of the application, any amendments and related materials are on file for public inspection at WKBD-TV - 26955 West 11 Mile Road - Southfield, Michigan 48034.

Includes a lot of nice shots of the antennas and buildings of WKBD.

This aired on March 31, 1977.

WKBD Channel 50 - "Kaiser To Field Notice" (1977)

Here's a neat historical clip, even though it's not from Chicago. It's a public notice on WKBD Channel 50 announcing the sale of the Kaiser Broadcasting station to Field Communications.

Kaiser Broadcasting Company and Field Communications Corporation, filed with the Federal Communications Commission on March 16th 1977, an application seeking approval of the assignment of the license of WKBD-TV Channel 50 Detroit from Kaiser Broadcasting Company to Field Communications Corporation.

They then give a list of the officers, directors and 10% or greater shareholders of both companies including such notables as Edgar F. Kaiser, Marshall Field and Field Enterprises Incorporated.

A copy of the application, any amendments and related materials are on file for public inspection at WKBD-TV - 26955 West 11 Mile Road - Southfield, MI 48034.

Includes a lot of nice shots of the antennas and buildings of WKBD.

Voiceover by ??

This aired on local Detroit TV on Thursday, March 31st 1977. (not Chicago TV, but still cool!)

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This clip aired on Thursday, March 31st 1977, and is included in the following categories:

Viewer Comments

From what I've read, the transfer took place around August or September 1977 for all erstwhile Kaiser stations, and it was at that point that Field Communications advertising first displayed the Eremitage font. (By contrast, it was around late January/early February 1978 that this typeface was first seen on what were now Field stations.)
Comment posted by W.B. on Saturday, March 20th 2010 at 10:24pm.

Also (at least from what I remember from the Chicago TV guide ads), the new station logos were put out in July 1978, when the networks and local stations would roll out their fall campaigns. This could also explain why Metromedia put off a logo change for Channel 32 until the Fall '83 season five years later.
Comment posted by jPHQ on Saturday, March 20th 2010 at 10:29pm.

So even on WFLD they didn't use eremitage until late Jan. or early Feb. 1978? What about the Field Communications ID? Didn't they use that in the Fall of 1977?
Comment posted by FuzzyMemories on Saturday, March 20th 2010 at 10:29pm.

On August 2, 1977 Kaiser Broadcasting became Field Communications, according to the video found here :)...
http://fuzzymemories.tv/screen.php?c=447&p=14&m=Field+Communications

Thank You so much Rick for posting this!

Comment posted by Matt on Sunday, March 21st 2010 at 12:02am.

The voice over refers to 10% owner as "Marshall Field." At this point, it would be Marshall Field the fifth.
Comment posted by szake on Sunday, March 21st 2010 at 8:45am.

Nice footage of WKBD's HQ.
Comment posted by dth1971 on Sunday, March 21st 2010 at 9:16pm.

By the way the WKBD address is now

26905 West Eleven Mile Road
Southfield, MI

And is co-owned with WWJ-TV 62 by CBS Inc.

WKBD from what i know was a Michigan indie powerhouse til 1987 when it became a FOX affiliate. Then when Fox bought WJBK Channel 2, it then became a UPN station and is now CW...neither of these two networks matter to me anyway!

I am wondering though if this video which showed the studio and tower was used in any sign-ons or sign-offs of 'KBD.

Comment posted by BobAnthony on Monday, March 22nd 2010 at 6:16am.

I'm also curious if there was a notice along these lines circa March 1977 on WFLD itself, and if so did anyone have the presence of mind to tape it.
Comment posted by W.B. on Wednesday, March 9th 2011 at 3:01pm.

For the sign-ons and sign-offs, No. Here in the Detroit area, on ch. 50, before the complete Field takeover, it was simply a ID slide with the Detroit skyline and the Kaiser 50 logo, followed by a another card with a bigger Kaiser 50 logo and the Kaiser Broadcasting Company logo with it, and the GM's name and title; plus, the stations address.

After the Field takeover, it was a Chyron graphic ID in Eermitage font in yellow with a black background.

BTW: The signoff and signon for WKBD had a much different script.

Comment posted by Detroit4Chicago on Friday, March 2nd 2012 at 4:49pm.

Not to mention some cheesy music in the background of the Field signoff.
Comment posted by Detroit4Chicago on Friday, March 2nd 2012 at 4:51pm.

I bet that was good news for Chicago's horror movie fans because Kaiser Broadcasting was what cancelled Jerry G. Bishop's 'Screeming Yellow Theater' (the originall Svengoolie). Kaiser's end would pave the way for Rich Koz's 'Son of Svengoolie'.
Comment posted by Loyal32Fan on Saturday, March 31st 2012 at 5:17pm.

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This clip has been viewed 2936 times.
This clip debuted on FuzzyMemories.TV on Saturday, March 20th 2010.
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Comment posted in McDonald's Hamburgers - "Our Kind of Place" (Commercial, 1967) by ChrisBCritter on Tuesday, March 31st, 2015 at 5:02am CT

"Anytime I hear that tune, I have to sing along...

McDonald's is our kind of place,
They feed you rattlesnakes,
They throw food in your face,
It's such a happy place!"

I remember most of it as follows...

McDonald's is your kind of place
??????
They throw pies in your face
They steal your parking place
McDonald's is your kind of place
Milkshakes taste just like slime
Hamburgers are greasy grime
French fries aren't worth a dime
McDonald's is your kind of place
It's such a wrecked-up place
McDonald's is your kind of place!


Comment posted in McDonald's Hamburgers - "Our Kind of Place" (Commercial, 1967) by Detroit4Chicago on Tuesday, March 31st, 2015 at 3:36am CT

Spot produced at a time when McDonald's was a much smaller company, even the growth potentials had a great future.

The "You Deserve a Break Today" campaign certainly was a boost; this "Our Kind of Place" was the beginning of it, I suppose.

My guess of the present "I'm Lovin' It" was made at a time (c.2006) when McDonald's was still relevant but company-wise had slow growth, even it was getting business from the Super Size and Dollar Menus. McDonald's was simple, but by the late 1990's, ideas like the McLean and the Arch Deluxe were man-of-failures. Changes had to come and when the new synergies (including the McCafe) were introduced, so did the "I'm Lovin' It" thing, done at a time when most of America's economy was rolling and heavy consumer spending in the mid 2000's was present. Self-gratification was the hip thing at the time, and McD jumped on it.

Although they McCafe was popular and profitable, I think what happened was that McDonald's was on a constant remodeling kick and changes to the menu. Around 2006, many of the MCD's that were older were remodeled with elaborate decor. Within less than a decade, many were demolished and given new bare bones outside architecture with somewhat posher accommodations inside (i.e.: plush seats, stool-side seating, etc) and double drive thrus for efficiency. I think that constant remodeling pushed the cost of food up, along with inflation. Plus, other fast food restaurants were cutting deals in the form of coupons, something that McD are shy on.

And "Please Have Your Payment Ready" is nice, it's also a turnoff.

Other than reasons aside, I now think the "I'm Lovin' It" thing is becoming dated, along with "What Happens Here, Stays Here" was a few years ago.


Comment posted in McDonald's Hamburgers - "Our Kind of Place" (Commercial, 1967) by Pete on Monday, March 30th, 2015 at 6:54am CT

Very cool commercial.


Comment posted in WGN Channel 9 - 10th Inning - "John McNamara" (Partial, 1979) by APM on Sunday, March 29th, 2015 at 10:31pm CT

McNamara gets heckled by some fans just before the video cuts out.


Comment posted in McDonald's Hamburgers - "Our Kind of Place" (Commercial, 1967) by HUdson 3-2700 on Sunday, March 29th, 2015 at 9:45pm CT

Anytime I hear that tune, I have to sing along...

McDonald's is our kind of place,
They feed you rattlesnakes,
They throw food in your face,
It's such a happy place!


Comment posted in McDonald's Hamburgers - "Our Kind of Place" (Commercial, 1967) by Brian1978 on Sunday, March 29th, 2015 at 3:48pm CT

I've dropped my McDonald's cup with one of those lids on it and all the liquid spilled all over the place. I call this False Advertising!!!!


Comment posted in McDonald's Hamburgers - "Our Kind of Place" (Commercial, 1967) by Brian1978 on Sunday, March 29th, 2015 at 3:13pm CT

So according to the sign, even back in 1967 there have been billions and billions served at Mcdonalds? The franchise had been around for what, a decade by then? Also, I really kind of dig the waiter's smile. Wish I can get that kind of smile when I go to a McD's today!


Comment posted in McDonald's Hamburgers - "Our Kind of Place" (Commercial, 1967) by Dth1971 on Sunday, March 29th, 2015 at 12:50pm CT

The jingle is sung to the tune of "Down by the Riverside".


Comment posted in McDonald's Hamburgers - "Our Kind of Place" (Commercial, 1967) by ChitownTVFan on Sunday, March 29th, 2015 at 6:56am CT

It sure beats that lousy "I'm lovin' it" jingle we got now.


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Here's something that will surprise you: https://youtu.be/rFHEFJieooU


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