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Saturday, May 28th, 2016
35 Years Ago Today

Here's a short commercial for beautiful music station WLAK 94 FM - "The Lake".

Today the station is WLIT-FM 93.9 "My FM."

This aired on May 29, 1981.

WLAK 94 FM - "Sounds Of Lake" (Commercial, 1981)

Here's a short commercial for WLAK 94 FM - "The Lake".

This aired on local Chicago TV on Friday, May 29th 1981.

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This clip aired on Friday, May 29th 1981, and is included in the following categories:

Viewer Comments

WLAK 94 FM is today WLIT 93.9 FM.
Comment posted by Dth1971 on Monday, July 19th 2010 at 10:30pm.

Sounds of LAKe? O_o Wonder how many times a day this commercial was made fun of....
Comment posted by Pete on Monday, July 19th 2010 at 10:44pm.

One of my mom's favorite stations, the others being WLOO and WAIT. She was into beautiful music.
Comment posted by HUdson 3-2700 on Tuesday, July 20th 2010 at 4:04pm.

wouldn't the sounds of LAKE be? "Help me I can't swim?" how is THAT relaxing?
Comment posted by GalagaFleetCommander on Saturday, July 24th 2010 at 1:45pm.

I remember both the station AND this commerical. Do I qualify for the senior-citizen's discount yet?
Comment posted by OldTVNut on Monday, August 20th 2012 at 12:24pm.

Does anyone remember the name Tony Phillips who used to DJ on this station? his real name is Phillip Fergilli and my mom grew up with him. He later went into insurance sales and sadly passed away a few years ago from cancer, but his parents (or his mom, I forget) are still alive. My grandparents were friends with his parents and so was my aunt, my grandma's sister. Ironically my grandparents were also friends with other radio personalities parents (I think Spike O'Dell and Bertram, who's first name I forget).
Comment posted by LaPrincess on Monday, August 20th 2012 at 11:54pm.

LaPrincess - Are you sure on the spelling of his real name? I can't find any obituary notices - can anyone help?
Comment posted by FuzzyMemories on Thursday, March 7th 2013 at 11:23pm.

I'll ask my mom how to spell his real name but the way she has always said it sounds like that, fur-jelly. I remember being impressed as a teen because I wanted to go into radio and my mom telling me about him.
Comment posted by LaPrincess on Friday, March 8th 2013 at 12:36am.

Here's the obituary, courtesy Chris Tufts. He died on 2-6-09 at the age of 58 (his name was spelled Philip Forgilli). Thanks for the info which lead to us being able to find this.

I wonder how he went from being a relatively well-known DJ and PD in a major market to being "a senior clerk in the mail processing department of Blue Cross Blue Shield Insurance"? Was it by choice? There's got to be more of a story there...

Comment posted by FuzzyMemories on Friday, March 8th 2013 at 12:55pm.

I was just going to post that I asked my mom and she gave me the correct spelling. I'll have to ask my mom if she knows the true story because she grew up with him. My grandma knew his family well and played cards but I don't think she can talk to me on the phone because she is now in Heaven. Anyway before she passed I remember her telling me he decided to switch fields because he couldn't find a job. There were a few things she kind of alluded to that might be a reason (don't really want to post these as they are hearsay)but she wasn't sure on that either.
Comment posted by LaPrincess on Friday, March 8th 2013 at 6:14pm.

As for the why did he move from radio to insurance, that I don't understand myself but have seen things like that with other radio personalities. Without saying names I know of one radio personality who lost his job and ended up working in an office and another who ended up going back to cutting hair. I believe both may have gone back to radio but the fact is both were out of radio for a few years. Anyway that's another story.
Comment posted by LaPrincess on Friday, March 8th 2013 at 6:21pm.

Given the state of the radio business over the past 20 years, I'd say a job in the mailroom at Blue Cross is a safer gig. No format changes there... at least while there are still some documents being mailed around that haven't been digitized. (Get back to me in a few years on that one.)

I haven't heard this guy, but considering that he worked at WBBM, WLS, and WLAK, I bet he had a traditional "ballsy" radio voice that, sadly, no one wants much anymore.

Comment posted by T.K. on Saturday, March 9th 2013 at 1:31pm.

If I recall he did have that typical booming voice but we're talking 20 years or so since he was on air (or at least since I heard him). I did speak to my mom about him tonight and asked her what she knew. She said she hadn't seen him in many years but of course my grandparents got together with his parents and played cards often as did my great aunt. My great aunt is 100 but very alert (think Betty White)and she could probably tell me things about him since she also kept in touch with his parents and still does, at least his mom (I also need to ask her if his dad is alive as well). When my great aunt had her 100th birthday I remember his mom was there but not sure if his dad was. My grandfather is failing from Alzheimer's so sometimes he is alert, sometimes out of it but he might know something. My mom seems to think he was fired from the last radio station (common in radio)and decided to have a more stable job. She's not sure (so this is hearsay)but she remembers hearing that when he got fired is when he was first diagnosed with cancer (not sure what kind)so this could explain why he took this other job, maybe the insurance was better. She also thinks he was briefly married (though she's not positive)but never had kids and that he was an only child though she said she was going on what she remembers. I asked her how come she wasn't sure and she said that once she got old enough not to have to go with her parents to visit his parents she stopped because they didn't have much in common. This obviously makes sense being a girl a couple of years older.

Now I wish I had paid attention to my grandma when she told me stories about him. The main reason she did really was to warn me about the negative aspects of radio, such as the instability. At one point I was going to meet him when he still worked in radio and I was either in high school or college but this never pans out.

Looks like I have an assignment next time I see my great aunt or my grandpa.

Comment posted by LaPrincess on Saturday, March 9th 2013 at 11:16pm.

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This clip has been viewed 2228 times.
This clip debuted on FuzzyMemories.TV on Monday, July 19th 2010.
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The conclusion of this story can be seen at: https://www.youtube.com/watch?v=kuxyBRy6Q0I

Wretchedrepast: WFLD also cut the intro theme songs off of shows too like The Flintstones.


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Pretty amazing to hear about "amazing new technology" like the video disc and Teletext back when they really were cutting edge.


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And to think they're now "on the corner of Happy and Healthy," plus having swallowed up Duane Reade - a store of which I saw here in Chicago when I passed through either en route to a film festival or coming from it, in 2002. Their logo, I've noticed, remains the same, though . . .


Comment posted in The Record Vacuum By Ronco (Commercial, 1981) by Burr-Rabbitt on Tuesday, May 24th, 2016 at 7:46am CT

@AbeFroman, LMBO!!!

@Doug Rayn nice to see someone that used to be in commercials comment on this site!! I love looking at old commercials and going back in time!


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@LaPrincess, LMBO!!!!!!


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@boobtube and @oldtvnut LOL!!!!


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Is there such thing as galaxy disco?


Comment posted in WFLD Channel 32 - The Late, Late Double Feature - "One Desire" (Opening, 1983) by ArmitageNLowell on Sunday, May 22nd, 2016 at 4:46pm CT

His voice sounds very familiar. I think he may have been the VO for some of the early Carson's Ribs commercials.


Comment posted in WLS Channel 7 - Eyewitness News - "Fashion Predictions for the 80s" (1980?) by ChrisBCritter on Sunday, May 22nd, 2016 at 6:33am CT

William Zbaren is still around; he's now an architectural photographer:
http://www.zbaren.com/
Recent photo (on the left):
http://www.theamericancity.com/about.html
Anyone want to forward him the Fuzzy Memories link? :)


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