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Sunday, December 16th, 2018
40 Years Ago Today

Here's another miraculous end-of-tape find - an on-screen station ID and a single commercial break for the Big Movie presentation of "Waterloo Bridge" on WFLD Channel 32. Includes:

On-Screen Station Identification (with Field-era 32 logo)

WFLD Big Movie bumper (with Kaiser-era 32 logo) (music is "Manhattan Skyline" by David Shire - from the Saturday Night Fever soundtrack)

White Cloud bathroom tissue with "Barbara Hartman"

Aim toothpaste

Norelco rotary razor - Available at Montgomery Ward (ending voice over by Ron Beattie)

Fluid Fantasy from Wham-O

Aronson furniture 38th Anniversary sale (voice over by Bud Kelly)

WFLD Big Movie bumper (voice over by Ron Beattie)

This aired on December 17, 1978.

WFLD Channel 32 - Big Movie - "Waterloo Bridge" (On-Screen Station ID & Commercial Break, 1978)

Here's another miraculous end-of-tape find - an on-screen station ID and a single commercial break for the Big Movie presentation of "Waterloo Bridge" on WFLD Channel 32. Includes:

On-Screen Station Identification (with Field-era 32 logo)

WFLD Big Movie bumper (with Kaiser-era 32 logo) (music is "Manhattan Skyline" by David Shire - from the Saturday Night Fever soundtrack)

White Cloud bathroom tissue with "Barbara Hartman"

Aim toothpaste

Norelco rotary razor - Available at Montgomery Ward (ending voiceover by Ron Beattie)

Fluid Fantasy from Wham-O

Aronson furniture 38th Anniversary sale (voiceover by Bud Kelly)

WFLD Big Movie bumper (voiceover by Ron Beattie)

This aired on local Chicago TV on Sunday, December 17th 1978 during the 2pm to 4pm timeframe.

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This clip aired on Sunday, December 17th 1978, and is included in the following categories:

Viewer Comments

I am almost certain that the voiceover for Aronson was Bud Kelly.
Comment posted by ArmitageNLowell on Wednesday, June 30th 2010 at 11:50pm.

The actor in the AIM commercial looks familiar.
Comment posted by Pete on Thursday, July 1st 2010 at 12:43am.

The bumper music is David Shire's "Manhattan Skyline" from Saturday Night Fever -- just like the 1980 WISN movie intro.
Comment posted by T.K. on Thursday, July 1st 2010 at 2:38am.

"Manhattan Skyline" was also used in a few 1978 promo ads (but no movie intros) by WPIX Channel 11 in New York. As for "Waterloo Bridge," that had once been a part of the massive 725-film package of pre-1948 MGM features that in 1956 was snapped up for Chicago by WBBM Channel 2. (The film was also for years mostly held in New York by WCBS Channel 2 [until the early '80's], except for a period between 1964 and the early '70's when WNBC Channel 4 had it.) I'm wondering, when did WFLD get hold of at least part of those pre-'48 MGM's? (Probably early '70's - I see there was a listing for this flick on Channel 32 in 1973.)
Comment posted by W.B. on Thursday, July 1st 2010 at 5:30am.

And in Los Angeles, "Manhattan Skyline" was the bumper music for KTLA's Movie for a Saturday (and Sunday) Evening from 1978-1981.
Comment posted by RocketBoy on Sunday, July 4th 2010 at 2:54am.

I like that several minutes of the film was shown, even if it was just for the onscreen ID. After watching, I felt as if I actually earned that commercial break. :')
Comment posted by Studio76Art on Saturday, July 26th 2014 at 8:23pm.

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This clip has been viewed 3191 times.
This clip debuted on FuzzyMemories.TV on Wednesday, June 30th 2010.
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Most Recent Site Comments

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"I'm not worried...". LMBO!!


Comment posted in Road Music - 24 Truckin' Greats (Record Offer, 1979) by W.B. on Saturday, November 24th, 2018 at 5:01am CT

And as of this date, not one copy of this compilation in this form can be found on Discogs.


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https://youtu.be/bFx5jngtTes?t=2125 is an updated link to the episode.


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He will be missed.


Comment posted in WMAQ Channel 5 - Off the Wall (Opening & Break, 1977) by FieldGal44 on Wednesday, September 26th, 2018 at 7:04pm CT

Off the Wall was just one of four college-themed sitcoms that sank over the next two years, though this one was a year before Animal House. In 1979, AH ripoffs Brothers & Sisters, Delta House, and Co-Ed Fever would all bomb, with the latter lasting a whopping single episode like this stinker.


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"Comedy Tonight" was adapted for a Stove Top commercial in 1986.


Comment posted in The Amazing Pan (Commercial Offer, 1980) by FieldGal44 on Friday, September 21st, 2018 at 6:53pm CT

1:18 Y'know, if you really have to store your leftover crepes in the freezer...


Comment posted in WSNS Channel 44 - "DePaul Basketball" (Station ID, 1978) by FieldGal44 on Friday, September 21st, 2018 at 12:36am CT

The 1977-78 DePaul team was led by the mighty Dave Corzine, who went pro after that season and, of course, would spend seven years with the Bulls.


Comment posted in WBBM Channel 2 - CBS Special Movie Presentation - "A Christmas Without Snow" (Opening & Break, 1980) by FieldGal44 on Thursday, September 20th, 2018 at 9:17pm CT

I ate way too much Quaker instant oatmeal growing up. The raisins & spice was my favorite.


Comment posted in WLUP - 'The Loop' FM 98 - "Do You Like Music?" (Commercial, 1978) by FieldGal44 on Thursday, September 20th, 2018 at 7:13pm CT

Good Lord, this is not the way to sell a radio station. As Fuzzy says, utterly generic, not to mention redundant ("old great classics"). What genre are they selling?? Plus, the camera is right in his face like an '80s PSA, and he sounds like he's hawking something on a street corner. I'm surprised he didn't start by saying "Psst! Hey, kid!"


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