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British Sterling (Commercial, 1977)

Here's a commercial for British Sterling cologne for men. Seems similar to Velamints commercials of the same era.

It's hard to see but I think it says Spiegel at the bottom - the place you could get this at.

This aired on local Chicago TV a few days before 11-21-77.

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Viewer Comments

My memory of British Sterling ads, is that I didn't recognize that the top half of the bottle was metal. I always thought it was a ripoff that they were only selling a half-full bottle!
Comment posted by SuperCFL on Monday, December 31st 2007 at 1:40am.

my grandpa bought this cologne and i couldn't stand the smell of it!
Comment posted by mokos23 on Tuesday, January 1st 2008 at 1:14am.

One of our commercials was featured on the ABC show "NY Med" last night! (Episode 5)! It was a commercial from 1977 for British Sterling - the woman who was in the ER apparently did the voiceovers back then. I wish I knew her name - I would credit her! Check out the episode segment - skip to about 35:20 into the show - you have to watch a few commercials but then it will come up. Thanks to YouTuber "ClassicCommercial" (Jonathan) for the heads up!
Comment posted by Szake on Wednesday, August 8th 2012 at 12:43pm.

At the bottom, the name is not Spiegel, it is Speidel, the makers of watchbands like Twist-O-Flex and Romunda.
Comment posted by Dth1971 on Thursday, August 8th 2013 at 8:20pm.

A bright white lower third on a white snow background with no outline or shadow in a contrasting color. What were they thinking? It kind of reminds me of those subtitles in one of the Austin Powers movies.
Comment posted by Szake on Thursday, August 8th 2013 at 9:09pm.

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This clip has been viewed 1874 times.
This clip debuted on FuzzyMemories.TV on Sunday, December 30th 2007.
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Most Recent Site Comments

Comment posted in Boxcar Willie - King Of The Road - 20 Great Tracks (Record Offer, 1981) by LaPrincess on Thursday, September 18th, 2014 at 9:20pm CT

My great grandma had this record. Strangely Boxcar Willie looks like he could be related to my guy friend.


Comment posted in Marriott's Great America (Commercial, 1979) by pvx on Thursday, September 18th, 2014 at 12:49am CT

In reply to Szake's, T.K.'s, and Fuzzy's comments regarding the letters flashing in the corners of the screen at the beginning--I have seen this as well in other national TV commercials on film from this era.

I have a really good hunch as to what this is--going from my experience working master control in local commercial television and handling the physical airing of commercial spots (albeit much later in the early 2000s on videotape and satellite-delivered video files for on-air playout, as opposed to the film print this commercial is most likely from), this is more than likely an ISCI (Industry Standard Commercial Identifier) code, an unique 4 letter & 4 number identification code assigned to national commercial spots that receive national network and/or local affiliate airing. Each ISCI code is unique to the spot for identification for advertisers, ad agencies, post-production staff, and the station's/network's traffic/logging, ad sales, and and master control personnel. A typical ISCI code is usually in the format of ABCD1234.

I'd hazard to guess that it must of been the industry standard in the 70s to have the ISCI code digits show up on the corners of the first few film frames of the spot, to ease identification for the master control/projectionist/editor at a station to know what spot it was while splicing it together with other commercial films to make a spot reel (or when threading the spot by itself up in a film-chain projector) for airing in a local commercial break.

When the transition to delivering commercials to stations/networks on videotape became more common practice, usually the ISCI code was displayed during the slate & countdown before the spot on the beginning of the tape (obviously not aired, unless the MCO screwed up and switched it up too early ;) )).

I wonder of the ISCI code of this spot is something like xMxHx0x3 (the "x"s being whatever letters/numbers displayed at the left side of the screen, which is mostly cut off in this video), say, something like IMGH1023?


Comment posted in Boxcar Willie - King Of The Road - 20 Great Tracks (Record Offer, 1981) by Phantom on Wednesday, September 17th, 2014 at 5:10pm CT

This album came from Suffolk Marketing which also sold records of Slim Whitman, Jim Nabors, Jim Reeves & Cristy Lane.


Comment posted in Marriott's Great America (Commercial, 1979) by T.K. on Wednesday, September 17th, 2014 at 4:04pm CT

I was able to stop on two frames... the first with M in the upper-right corner and H in the lower-right and the second frame with O in the upper-right and 3 in the lower-right. So... MO, H3? If it was flashing M-O-M, I'd think maybe it was a subliminal message to ask your mother to buy a ticket.


Comment posted in Marriott's Great America (Commercial, 1979) by FuzzyMemories on Wednesday, September 17th, 2014 at 1:39pm CT

Seriously though, it seems like the letters change in each corner very quickly, like it is cycling through something. I also see an 'O' in the upper-right hand corner. Can't we get the conspiracy nuts to break this down for us? This is probably bigger than the "subliminal" station sign-off message. ;-)


Comment posted in Marriott's Great America (Commercial, 1979) by FuzzyMemories on Wednesday, September 17th, 2014 at 1:36pm CT

I still see the X. ;-)


Comment posted in WGN Channel 9 - 10th Inning with Jack Brickhouse - "Interview with Bob Lurie" (1976) by T.K. on Wednesday, September 17th, 2014 at 8:51am CT

When Lurie said, "Toronto certainly is a great city and I know the commissioner wants to get a team in Washington," he's referring to the Seattle Mariners, the other American League expansion team that had been announced in January 1976.

The A.L. had been embroiled in a lawsuit with the state of Washington, which accused the league of breach of contract for not allowing a local nonprofit group to purchase the bankrupt Seattle Pilots prior to the 1970 season. (The other owners believed their clubs would be devalued as a result of such an arrangement. Instead, the team was sold to Bud Selig and moved to Milwaukee between the end of spring training and Opening Day 1970.) Granting another expansion franchise to Seattle was the league's way of settling the case and avoid paying $32 million in damages.


Comment posted in Boxcar Willie - King Of The Road - 20 Great Tracks (Record Offer, 1981) by Duck 182 on Wednesday, September 17th, 2014 at 3:40am CT

I think I remember my Grandma and Aunt having this on 8 track.


Comment posted in Marriott's Great America (Commercial, 1979) by ER3017 on Tuesday, September 16th, 2014 at 1:19pm CT

I see it too


Comment posted in Marriott's Great America (Commercial, 1979) by Szake on Monday, September 15th, 2014 at 9:14pm CT

You can see a M in the upper right hand corner, an H in the lower right hand corner and an I in the upper left hand corner one second into the video.


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