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Dominick's Finer Foods with Elaine Mulqueen (Commercial #1, 1973)

The transfer of this clip made possible by your generous donations!

Here's a commercial for Dominick's Finer Foods, with Elaine Mulqueen appearing in glorious color after years of being seen in black-and-white on Mulqueen's Kiddie A-Go-Go. Here, she spotlights the 50 stores located throughout Chicagoland (25 of which are now open Monday - Saturday until midnight and Sunday from 9am to 9pm), with various photo slides inside the numerous sections of each of the Dominick's supermarkets.

This spot was preceded by a brief shot of a slate typeset on a primitive CG system, indicating that the agency was Mulqueen Production, the director was D. Howard, and the production company Ja-Tel Productions. The slate is accompanied by a tone around 1400 Hz.

These came from an old Quad spot reel tape I found recently in the basement of Jack Mulqueen's house. He had forgotten it was there and allowed me get it transferred. First it had to be professionally cleaned and restored though. Photos of the tape can be seen here. As you can see in the pictures, this tape was marked "WGN Continuity File Number: VTR-424" and also seems to indicate that the spots were originally intended for airing during the Columbus Day Parade broadcast. Were they ever used on air? Based on what was written in pencil on the bottom of the box - "No Color Bars - Not acceptable for Spot schedule", perhaps not.

Again, according to the tape, this and the other Dominick's spots featuring Ms. Mulqueen were recorded on October 4th 1973.

This (possibly) aired on local Chicago TV around October of 1973.

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This clip aired in October 1973, and is included in the following categories:

Viewer Comments

Neat ad! Loved the vintage pictures.
Comment posted by Smctopia on Thursday, August 16th 2012 at 10:49am.

Ahhhh, Chicago nostalgia at its finest! :-)
Comment posted by ChitownTVFan on Friday, August 17th 2012 at 7:04am.

WOW!!!!!! I've see great supermarket commercials before, these old Dominick's commercials are a real treat!!!! And the old logo looks cool!!!!
Comment posted by MichiganFan on Friday, August 17th 2012 at 9:23am.

RIP Pandora these old Dominicks ads are great thanks fuzzy
Comment posted by OwenRock on Friday, August 17th 2012 at 10:49am.

Love the picture of the old meat counter. Those were the days when women dressed up to go to the store.

The weird thing is that supposedly Dominick's had been around since the late 1940's, but I never heard of them until the Seventies when I was in high school. Anyone remember where they were hiding before then?

Comment posted by HUdson 3-2700 on Friday, August 17th 2012 at 6:59pm.

They originally only had 6 stores, and were local mom and pop type operations. Fazzio Brothers ran Fischer Foods chain out of Toledo, Ohio bought Dominick's and invested the capital to purchase Kroger's warehouse in Northlake and the remaining Kroger stores when Kroger left the Chicago market.
Comment posted by Szake on Saturday, August 18th 2012 at 4:53pm.

Interesting... I think there was one Kroger left in the Chicago area, on Fullerton near the "L," through the late Seventies.
Comment posted by HUdson 3-2700 on Friday, October 4th 2013 at 7:58pm.

There's a Kroger not far from me. I thought there weren't any around until I heard about this one. It's in Bourbonnais, which is near Kankakee.
Comment posted by LaPrincess on Saturday, October 5th 2013 at 11:00am.

On Twitter this morning (1/16/2014): RT @photogPat_54 Live as new #JewelOsco stores open at old #Dominick's locations.
Something you'll see on WGN today unless it's aired by now.

Comment posted by VintageCanada on Thursday, January 16th 2014 at 7:36am.

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This clip has been viewed 4467 times.
This clip debuted on FuzzyMemories.TV on Wednesday, August 15th 2012.
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