Thanks to "hardlines4" on YouTube, we now know the name and composer of the piece of music used as the theme to Movie Greats heard here!

It is the theme from the 1965 movie "36 Hours" - "A Heart Must Learn to Cry" and it is performed here by Marty Gold and his Orchestra.

Here's a link to download the full track:

http://www.fuzzymemories.tv/sound/WGN-Movie-Greats-Marty-Gold-And-His-Orchestra-A-Heart-Must-Learn-to-Cry-(Theme-from-36-Hours).mp3

Dean Richards confirmed that is his "WNUA" voice in this clip on air in a story about the start of digital lotto drawings.
https://www.youtube.com/watch?v=RnP86LZPgog

PVX: I was a master control operator in the 1990s and 2000s, and the ISCI codes were 4 letters and 4 numbers. An Ad Council public service announcement started with the letter C and three letters for the campaign, the digits would start with the year the spot was created, the revision or version number, and the last 2 digits being the length of the ad, so a 30 second Smokey the Bear Forest Fire Prevention PSA from 1999 would have been CNFF-9130.

10/10

Same lady that went on to play on the show Family Ties!

Is that cottage cheese on the plate, or some kind of tartar sauce?

https://www.youtube.com/watch?v=M5-x-9LciYA is basically the same ad about 13 years earlier sans the baby.

Mark-Paul Gosselaar's first commercial is for DAS Smurf Modelling Clay. He would have been 8 years old here.

The reaction of how Moe and Curly turned around to look at the wall paper is still funny as heck to me!! LOL!!!!