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Mr. Steak (Commercial #1, 1975)

Here's a commercial for another long-gone restaurant that had locations in the Chicagoland area - Mister Steak. (no, not Mr. Beef!)

The production slate at the beginning shows that this was produced at WFLD Channel 32, and we see the Kaiser Broadcasting Company logo as well. This was number 7541 (I wonder what the significance of these numbers were exactly?) and was directed by Don Shannon. Record date was 5-19-75.

Looks like the sign says "America's Favorite Family Restaurants".

Voiceover by ??

"Remember..." (remember what?)

This likely aired on local Chicago TV soon after it's creation date of Monday, May 19th 1975.

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This clip aired on Monday, May 19th 1975, and is included in the following categories:

Viewer Comments

The slate says the commercial is 0:30, but it cuts off at 0:20 after the announcer says, "Remember..." Does anyone know what the OE stands for? "Open Ended?" If there was going to be a live announcer tag at the end, you think it wouldn't end in the middle of a line.

The slate was shot with a black and white camera, even though the commercial is in color.

Comment posted by Szake on Sunday, September 12th 2010 at 3:11pm.

Open ended sounds like a good guess to me. Probably an announcer tag at the end. Maybe after the film ended they wiped to a slide with the logo on it and that's what he talked over.

I don't think it ended in the middle of a line though - notice, the Mr. Steak commercial #2 has the same "Remember.." at the end with the quick cut-off, but that commercial is the full-length of 20 seconds long, with no "OE". So that was the end of the commercial.

Comment posted by FuzzyMemories on Sunday, September 12th 2010 at 7:36pm.

Once again our man Chris Tufts comes through with some info - he found evidence of 4 locations (so far) in the Chicagoland area around the general timeframe of the commercial.

1) 1311 Irving Park Road in Hanover Park. (based on the Anniversary, looks like they opened in January 1974)

2) 2765 Algonquin Road in Rolling Meadows

3) 1175 South Elmhurst Road (Rt. 83) in Des Plaines (hosted by Hank Cantrell and Lucille Cantrell)

4) 831 Dundee Road in Wheeling

Oh, and in one of the ads you can make out what the slogan on the sign is - "Mr. Steak - The Family Place". (although in the commercial it looks like "America's Favorite Family Restaurants")

They were also apparently known as "America's Steak Expert". (shouldn't that have been Dr. Steak, then?)

Comment posted by FuzzyMemories on Sunday, September 12th 2010 at 8:19pm.

Looks like the Mr. Steak building still exists in Hanover Park, must have been a franchise standard construction, easily found on Google Street View. The Village of Hanover Park website says the building is available and identifies it as the former Corfu Restaurant.
Comment posted by APM on Sunday, September 12th 2010 at 9:16pm.

Unless I'm thinking of something else, I believe there used to be a Mr.Steak next to the Denny's at Lakehurst Mall in Waukegan. I'll ask my parents if they remember what I believe I remember.

I remember a Red Lobster, a Golden Bear, a Denny's and I want to say a Mr.Steak.

When I pull it up on Google Maps, it says it was once a Taco Patio. Same building though.

Comment posted by Pete on Monday, September 13th 2010 at 1:26am.

These could be Al Parker again. Or, did Jack Taylor or Floyd Brown freelance?
Comment posted by HUdson 3-2700 on Monday, September 13th 2010 at 12:28pm.

I talked to my parents a few minutes ago. The original restaurants that were on Lakehurst Road(the perimeter road around Lakehurst Mall) were as follows-
Denny's
Red Lobster
Pizza Hut
Golden Bear
Paragon West
Yan's Hunan Inn
Mr.Steak

There MAY have been one more but neither I nor my parents could think of any other names.

Comment posted by Pete on Monday, September 13th 2010 at 5:06pm.

Based on the addresses, Mr. Steak in Wheeling later became The Original Granny's. The one in Rolling Meadows is now Ritzy's Cafe. I will have to check out the architecture when I pass them next time and see how they compare to the building in the commercial.
Comment posted by Smctopia on Monday, September 13th 2010 at 7:20pm.

Was there one on Ogden Avenue in Naperville? There is a Grandma Sally's whose sign and building looks like a Mr. Steak.
Comment posted by Szake on Monday, September 13th 2010 at 9:11pm.

It's hard to tell. There isn't much to go by online about Mr.Steak. It's kind of weird seeing as there were around 250+ restaurants around the country.
Comment posted by Pete on Monday, September 13th 2010 at 9:17pm.

There definitely a Mr. Steak in Joliet on Jefferson Street, not too far from the Des Plaines river. I think the building they were in is an office supply store now.
Comment posted by InkyAtari on Sunday, January 15th 2012 at 10:12pm.

"There is no Mrs. Steak! Who could stay married to such a man?" - Marge Simpson
Comment posted by APM on Saturday, May 19th 2012 at 10:18am.

I swear I hear a muzak rendition of "Hooked On A Feeling" lurking in there.
Comment posted by OddityArchive on Thursday, March 21st 2013 at 3:57pm.

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This clip has been viewed 12795 times.
This clip debuted on FuzzyMemories.TV on Sunday, September 12th 2010.
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Comment posted in WFLD Channel 32 - Super Cartoon Sunrise (Jetsons Bumper #2, 1984) by OldTVNut on Monday, October 20th, 2014 at 2:42pm CT

OOOPS! It seems that somebody got Jane Jetson's & Judy Jetson's hair colors mixed up LOL.


Comment posted in WFLD Channel 32 - The Jack Benny Show - "Pre-Emption Notice" (1975) by Burr-Rabbitt on Monday, October 20th, 2014 at 11:29am CT

This aired the day I was born!


Comment posted in WFLD Channel 32 - Keyfax Nite-Owl Service - "Episode Two!" (Opening, 1981) by HUdson 3-2700 on Saturday, October 18th, 2014 at 8:52pm CT

GalagaFleetCommander - Johnny Unitas used to wear his hair in a crewcut until about 1970, when he decided to let it grow out to where he could part it. A real square...


Comment posted in WFLD Channel 32 - Keyfax Nite-Owl Service - "Episode Two!" (Opening, 1981) by GalagaFleetCommander on Thursday, October 16th, 2014 at 9:23pm CT

Johnny Unitas did WHAT? I can't believe that! He's got that perfect haircut you can set a watch to like Abe Simpsons said! I wonder if he made anyone any significant amount of money.


Comment posted in WFLD Channel 32 - Keyfax Nite-Owl Service - "Episode Two!" (Opening, 1981) by ER3017 on Wednesday, October 15th, 2014 at 7:37am CT

About 2 years ago, my brother and I was on our way to the park and I saw boxes and boxes of videos, and my brother and I agreed to get almost all of them. Unfortunately, due to my strength, I didn't carry a lot, so I grabbed like 2 boxes and some videos are quite interesting I tell you. I'am still waiting to deliver these to you because if I wait, not only they'll rot but worried that these will be in the dumpster like my mom did but retrieved by me thank god.


Comment posted in WFLD Channel 32 - Keyfax Nite-Owl Service - "Episode Two!" (Opening, 1981) by FuzzyMemories on Tuesday, October 14th, 2014 at 12:48pm CT

davismv - Thanks Mark! Well, we do have some late-breaking developments - once again provided by our researcher extraordinaire, Mr. Chris Tufts (Phantom). He found this interesting article on the development of Teletext in the U.S. as well as it's use on Nite-Owl. It's from New Scientist magazine and dates to July 22nd 1982. After reading this one has to wonder - what happened? Everything seemed so rosy. They had lots of viewers, and were making some advertising money apparently. So why did Nite-Owl quit just about a month later at the end of August 1982? Were they just tired of "giving it away for free"?

In any case, Chris found another interesting article, this time from Broadcasting Magazine dated September 7th 1981. In it, we finally learn that the true start date of Nite-Owl was early Friday, September 4th at 12 Midnight! Therefore, we can say with certainty that the clip you see here is the opening of Nite-Owl's Second Episode! We'll have to adjust the airdates of a few other clips to reflect this new information.

(T.K. - the answer to your question regarding Nite-Owl's music is also in this article - although who knows, perhaps they changed music providers at some point during the run of the show)

One other thing - the article mentions that WFLD was actually including teletext pages over its regular broadcasts since April of 1981. I had never heard this before. This information just leaves me wanting more. Did they transmit the teletext pages over every program that aired on WFLD since April 1981? Secondly, if you have a recording of a WFLD broadcast from that time period and you are able to fashion some kind of decoder, can you see the original teletext pages that aired during the broadcast? According to this article, there were at least 100 decoders floating around the Chicagoland area. Did anyone save one?

davismv - Regarding your questions: this was recorded by someone who was a "serial taper" but who also apparently had a short attention span. His tapes are filled up with 4-6 hours of material per tape, and rarely are there complete programs, but instead have little "snippets" (no pun intended) of news, sports, commercials, and whatever else struck his fancy I guess. There are a lot of good "bits" but unfortunately almost each one makes you wish he stuck with the recording at least a little longer. (but then again, if he recorded longer segments we wouldn't have the variety that he captured, so it's a six-of-one situation)

Regarding finding tapes: more and more I believe that the best way to find tapes is by asking neighbors, friends, or acquaintances. Why? Because unfortunately these home recorded tapes are seen by most people as virtually worthless most of the time, and if something is viewed as worthless it has way less of a chance of even making it to a thrift store or garage sale. People would just throw them out (which is sad, I know).

Also, some thrift stores now have policies of not letting "home-recorded" tapes make it to the shelf at all - they will just toss or recycle them if donated. The reason I've heard for this is that either someone complained before about something they found on one of the tapes ("adult" content perhaps), or the thrift store people are just being proactive and trying to avoid any issues like this from happening in the first place. In any case, it does stink. One idea I had that you might want to do is call all of your local thrift stores in your area and ask them if they ever get any home-recorded tapes and what they do with them. (first hurdle is making sure they understand what you're talking about - I usually use the term home-recorded tapes and then make sure it's clear by saying I'm not talking about "store-bought" movie type tapes - but tapes that people recorded themselves at home off of TV) If they say that their policy is to just throw them away or recycle them, tell them to save them for you. Give them your name and number and tell them you will pay for them too if they are what you're looking for. Make sure you're talking to a manager or someone at the store that actually has the power to make this change. Also remind the manager to inform his workers so that they are aware of what to do with the tapes too. And lastly, it couldn't hurt to call the stores again every couple months or so, and talk to the same manager if possible, to double check they are still saving tapes for you and that they haven't lost your contact info. :-)

One last tip - when buying tapes I don't buy them based on what is on the labels. The stuff written on the labels can be a red herring. I go by the age of the tapes. If you've been doing this long enough you can identify a pre-1985 videotape just by the box style as well as certain markings on the videotape itself. The stuff written on the labels can be a nice clue, but again I don't hold much stock in it. There could be a Sony K-60 Betamax tape that could potentially date to 1975 and the person could have recorded over most of it and wrote "Jurassic Park 2" on the label - doesn't matter - because you may still find an untouched 10-20 minutes at the end of the tape of a 1978 airing of Baretta with original commercial breaks for all you know. Anyway, happy hunting and of course please let me know if you find anything good. :-)


Comment posted in WFLD Channel 32 - Keyfax Nite-Owl Service - "Episode Two!" (Opening, 1981) by Phantom on Monday, October 13th, 2014 at 6:41pm CT

An article in Broadcasting Magazine in February 1982 says Nite-Owl had as many as 110,000 viewers on some nights.


Comment posted in WFLD Channel 32 - Keyfax Nite-Owl Service - "Episode Two!" (Opening, 1981) by T.K. on Sunday, October 12th, 2014 at 10:04pm CT

It struck me how much Keyfax resembles the graphics of the Prodigy online service several years later. I guess I shouldn't be surprised because they both used the NAPLPS graphics language, which was originally developed for videotex and teletext use.

Now I'm curious how Nite-Owl's music feed originated. Usually the all-night news tickers run by stations in other cities simply carried audio from a sister radio station or the local National Weather Service broadcast. It sounds like Nite-Owl had a dedicated playlist. Did WFLD have a full-blown radio automation system with multiple carts and reels run off a clock, like something by Harris or IGM? Or did someone just dub everything together onto a new reel for each night's playback? Or did the overnight master-control operator sit there and play each song back from its own cart?


Comment posted in WFLD Channel 32 - Keyfax Nite-Owl Service - "Episode Two!" (Opening, 1981) by Detroit4Chicago on Thursday, October 9th, 2014 at 12:09pm CT

Kinda neat to see an early computer-based newsfax system up and running for a UHF Station in a big market about this time. I'm thinking WFLD was trying this out to see if it became successful, it would have been used within years at the other Field stations across the country. Another possibility was to compete locally against WGN, WBBM and possibly WSNS (with of course, ON-TV) in the wee hours of the morning.

But what's neater-than-neat? Watching the Empire State Building take off like a Saturn V rocket in Commodore 65 form!


Comment posted in WFLD Channel 32 - Son of Svengoolie - "Monster on the Campus" (Partial Mail Segment with Chicago Lions Showgirls, 1981) by HUdson 3-2700 on Tuesday, October 7th, 2014 at 2:57pm CT

http://chicagolions.com


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