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Mr. Steak (Commercial #1, 1975)

Here's a commercial for another long-gone restaurant that had locations in the Chicagoland area - Mister Steak. (no, not Mr. Beef!)

The production slate at the beginning shows that this was produced at WFLD Channel 32, and we see the Kaiser Broadcasting Company logo as well. This was number 7541 (I wonder what the significance of these numbers were exactly?) and was directed by Don Shannon. Record date was 5-19-75.

Looks like the sign says "America's Favorite Family Restaurants".

Voiceover by ??

"Remember..." (remember what?)

This likely aired on local Chicago TV soon after it's creation date of Monday, May 19th 1975.

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This clip aired on Monday, May 19th 1975, and is included in the following categories:

Viewer Comments

The slate says the commercial is 0:30, but it cuts off at 0:20 after the announcer says, "Remember..." Does anyone know what the OE stands for? "Open Ended?" If there was going to be a live announcer tag at the end, you think it wouldn't end in the middle of a line.

The slate was shot with a black and white camera, even though the commercial is in color.

Comment posted by Szake on Sunday, September 12th 2010 at 3:11pm.

Open ended sounds like a good guess to me. Probably an announcer tag at the end. Maybe after the film ended they wiped to a slide with the logo on it and that's what he talked over.

I don't think it ended in the middle of a line though - notice, the Mr. Steak commercial #2 has the same "Remember.." at the end with the quick cut-off, but that commercial is the full-length of 20 seconds long, with no "OE". So that was the end of the commercial.

Comment posted by FuzzyMemories on Sunday, September 12th 2010 at 7:36pm.

Once again our man Chris Tufts comes through with some info - he found evidence of 4 locations (so far) in the Chicagoland area around the general timeframe of the commercial.

1) 1311 Irving Park Road in Hanover Park. (based on the Anniversary, looks like they opened in January 1974)

2) 2765 Algonquin Road in Rolling Meadows

3) 1175 South Elmhurst Road (Rt. 83) in Des Plaines (hosted by Hank Cantrell and Lucille Cantrell)

4) 831 Dundee Road in Wheeling

Oh, and in one of the ads you can make out what the slogan on the sign is - "Mr. Steak - The Family Place". (although in the commercial it looks like "America's Favorite Family Restaurants")

They were also apparently known as "America's Steak Expert". (shouldn't that have been Dr. Steak, then?)

Comment posted by FuzzyMemories on Sunday, September 12th 2010 at 8:19pm.

Looks like the Mr. Steak building still exists in Hanover Park, must have been a franchise standard construction, easily found on Google Street View. The Village of Hanover Park website says the building is available and identifies it as the former Corfu Restaurant.
Comment posted by APM on Sunday, September 12th 2010 at 9:16pm.

Unless I'm thinking of something else, I believe there used to be a Mr.Steak next to the Denny's at Lakehurst Mall in Waukegan. I'll ask my parents if they remember what I believe I remember.

I remember a Red Lobster, a Golden Bear, a Denny's and I want to say a Mr.Steak.

When I pull it up on Google Maps, it says it was once a Taco Patio. Same building though.

Comment posted by Pete on Monday, September 13th 2010 at 1:26am.

These could be Al Parker again. Or, did Jack Taylor or Floyd Brown freelance?
Comment posted by HUdson 3-2700 on Monday, September 13th 2010 at 12:28pm.

I talked to my parents a few minutes ago. The original restaurants that were on Lakehurst Road(the perimeter road around Lakehurst Mall) were as follows-
Denny's
Red Lobster
Pizza Hut
Golden Bear
Paragon West
Yan's Hunan Inn
Mr.Steak

There MAY have been one more but neither I nor my parents could think of any other names.

Comment posted by Pete on Monday, September 13th 2010 at 5:06pm.

Based on the addresses, Mr. Steak in Wheeling later became The Original Granny's. The one in Rolling Meadows is now Ritzy's Cafe. I will have to check out the architecture when I pass them next time and see how they compare to the building in the commercial.
Comment posted by Smctopia on Monday, September 13th 2010 at 7:20pm.

Was there one on Ogden Avenue in Naperville? There is a Grandma Sally's whose sign and building looks like a Mr. Steak.
Comment posted by Szake on Monday, September 13th 2010 at 9:11pm.

It's hard to tell. There isn't much to go by online about Mr.Steak. It's kind of weird seeing as there were around 250+ restaurants around the country.
Comment posted by Pete on Monday, September 13th 2010 at 9:17pm.

There definitely a Mr. Steak in Joliet on Jefferson Street, not too far from the Des Plaines river. I think the building they were in is an office supply store now.
Comment posted by InkyAtari on Sunday, January 15th 2012 at 10:12pm.

"There is no Mrs. Steak! Who could stay married to such a man?" - Marge Simpson
Comment posted by APM on Saturday, May 19th 2012 at 10:18am.

I swear I hear a muzak rendition of "Hooked On A Feeling" lurking in there.
Comment posted by OddityArchive on Thursday, March 21st 2013 at 3:57pm.

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This clip has been viewed 15908 times.
This clip debuted on FuzzyMemories.TV on Sunday, September 12th 2010.
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Most Recent Site Comments

Comment posted in WFLD Channel 32 - Newstalk - "Audio Book Devices" (Small Excerpt, 1981) by Szake on Tuesday, April 26th, 2016 at 9:06pm CT

http://factually.gizmodo.com/the-first-audiobooks-were-invented-for-blind-americans-1620940467 It seems like two librarians talking about books on tape and books on record albums with adaptive devices such as a record turntable with a pause button and a pitch or speed control on the audio cassette tape player.


Comment posted in WSNS Channel 44 - Bob Luce Wrestling - "Report on Verne Gagne Loss" (1974) by FuzzyMemories on Tuesday, April 26th, 2016 at 1:58pm CT

Correction: Al was able to confirm that this was a filmed insert for Bob Luce Wrestling, not Al Lerner Sports as was previously listed.

Also, I updated the video title to make it more clear that this is a report, and not actual footage of the match. :-)


Comment posted in WGN Channel 9 - Garfield Goose and Friends - "Clutch Cargo" (1971?) by W.B. on Sunday, April 24th, 2016 at 8:15am CT

I was wondering exactly what telecine equipment was used to make this transfer. Because certainly it appears a bit better than it would have "back then" via WGN's film chain setup which at that point would have included RCA TK-27's.


Comment posted in WGN Channel 9 - Garfield Goose and Friends - "Clutch Cargo" (1971?) by FuzzyMemories on Monday, April 18th, 2016 at 6:07pm CT

GHilbrich - Good observations. To answer your question, we did the transfer ourselves, direct from the original film reel. Everything you see, including the dissolve between the ID and the GG opening, was as it appears on the reel.

I agree with your reasoning. Perhaps we'd have a better idea where this came from if we can get any more information out of the original seller on Ebay. For example, I'd like to know how long this reel was in his possession, and where he got it from (was it an estate sale / private collection, or something else?)


Comment posted in WGN Channel 9 - Garfield Goose and Friends - "Clutch Cargo" (1971?) by GHilbrich on Monday, April 18th, 2016 at 2:32pm CT

I do not believe that this was done for any other reason than someone taking home a souvenir of sorts. I think what you have here is one of (and maybe now the only) original, station used 16mm reels with the WGN Color Presentation and Garfield Goose intro that would have run any given morning before moving into the video feed with Frazier. Perhaps someone who worked at WGN got a hold of the materials here when the station was unloading reels into a dumpster and adding one of the full 5 part Clutch serials for continuity.

This is just a guess, of course. But judging from the flow of the 16mm print, it's probably the best bet (the Clutch episodes are spliced pretty tightly together without any leader, countdowns or "Place Commercial Here" slugs).

Maybe the person responsible for getting this reel out of WGN is or will read this and chime in.

I have to ask, Fuzzy, did you add the dissolve between the Color Presentation and GG titles? Do you have the actual reel or was it transferred and sent to you this way?


Comment posted in WSNS Channel 44 - Bob Luce Wrestling - "Report on Verne Gagne Loss" (1974) by TeleFrank on Monday, April 18th, 2016 at 12:22pm CT

SPOILER ALERT !!
No wrestling is shown. Booooo !!!!


Comment posted in WSNS Channel 44 - Bob Luce Wrestling - "Report on Verne Gagne Loss" (1974) by ArmitageNLowell on Sunday, April 17th, 2016 at 4:22pm CT

From what I have read in various message boards, including THE source for wrestling's past, kayfabememories.com , this sounded like a non-taped/broadcast house show to promote the big card at Comiskey Park in September; Robinson actually DID NOT win the title because Gagne's foot was on the rope when he was pinned. So, the belt was held up until the September card at Comiskey Park.

(Edited to correct date of the Amphitheater card.)

*SPOILER*
Gagne defeated Robinson via count-out.


Comment posted in WSNS Channel 44 - Bob Luce Wrestling - "Report on Verne Gagne Loss" (1974) by FuzzyMemories on Saturday, April 16th, 2016 at 11:34am CT

Or, could this have been from Bob Luce Wrestling?


Comment posted in WGN Channel 9 - Garfield Goose and Friends - "Clutch Cargo" (1971?) by Szake on Thursday, April 14th, 2016 at 8:49pm CT

I'm thinking it was the film roll in for the show. I wonder if the original 16mm film had a splice between the Garfield Goose intro and the Clutch Cargo cartoons. If so... it may have been the telecine film run during the show. There is also a dissolve between the WGN Color intro and the show open. Film dissolves needed to be done optically, so I expected the one to end in black and the next to start from black.


Comment posted in WGN Channel 9 - Garfield Goose and Friends - "Clutch Cargo" (1971?) by ArmitageNLowell on Thursday, April 14th, 2016 at 12:34pm CT

I'm guessing it was the raw/pre-edited tape and the space in between the intro and Clutch Cargo is where the live host segments would go. Either way, this footage is in excellent shape for something 45 years old (there's professional grade tapes out there that are younger with much lesser A/V quality...even the ones that are "digitally remastered"). Someone did an excellent job of storing this tape. Wonder what it was stored in? How was it kept form degrading under Earth's magnetic field? Anyway, another epic find!


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