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Mr. Steak (Commercial #1, 1975)

Here's a commercial for another long-gone restaurant that had locations in the Chicagoland area - Mister Steak. (no, not Mr. Beef!)

The production slate at the beginning shows that this was produced at WFLD Channel 32, and we see the Kaiser Broadcasting Company logo as well. This was number 7541 (I wonder what the significance of these numbers were exactly?) and was directed by Don Shannon. Record date was 5-19-75.

Looks like the sign says "America's Favorite Family Restaurants".

Voiceover by ??

"Remember..." (remember what?)

This likely aired on local Chicago TV soon after it's creation date of Monday, May 19th 1975.


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This clip aired on Monday, May 19th 1975, and is included in the following categories:
Viewer Comments

The slate says the commercial is 0:30, but it cuts off at 0:20 after the announcer says, "Remember..." Does anyone know what the OE stands for? "Open Ended?" If there was going to be a live announcer tag at the end, you think it wouldn't end in the middle of a line.

The slate was shot with a black and white camera, even though the commercial is in color.

Comment posted by Szake on Sunday, September 12th 2010 at 3:11pm.

Open ended sounds like a good guess to me. Probably an announcer tag at the end. Maybe after the film ended they wiped to a slide with the logo on it and that's what he talked over.

I don't think it ended in the middle of a line though - notice, the Mr. Steak commercial #2 has the same "Remember.." at the end with the quick cut-off, but that commercial is the full-length of 20 seconds long, with no "OE". So that was the end of the commercial.

Comment posted by FuzzyMemories on Sunday, September 12th 2010 at 7:36pm.

Once again our man Chris Tufts comes through with some info - he found evidence of 4 locations (so far) in the Chicagoland area around the general timeframe of the commercial.

1) 1311 Irving Park Road in Hanover Park. (based on the Anniversary, looks like they opened in January 1974)

2) 2765 Algonquin Road in Rolling Meadows

3) 1175 South Elmhurst Road (Rt. 83) in Des Plaines (hosted by Hank Cantrell and Lucille Cantrell)

4) 831 Dundee Road in Wheeling

Oh, and in one of the ads you can make out what the slogan on the sign is - "Mr. Steak - The Family Place". (although in the commercial it looks like "America's Favorite Family Restaurants")

They were also apparently known as "America's Steak Expert". (shouldn't that have been Dr. Steak, then?)

Comment posted by FuzzyMemories on Sunday, September 12th 2010 at 8:19pm.

Looks like the Mr. Steak building still exists in Hanover Park, must have been a franchise standard construction, easily found on Google Street View. The Village of Hanover Park website says the building is available and identifies it as the former Corfu Restaurant.
Comment posted by APM on Sunday, September 12th 2010 at 9:16pm.

Unless I'm thinking of something else, I believe there used to be a Mr.Steak next to the Denny's at Lakehurst Mall in Waukegan. I'll ask my parents if they remember what I believe I remember.

I remember a Red Lobster, a Golden Bear, a Denny's and I want to say a Mr.Steak.

When I pull it up on Google Maps, it says it was once a Taco Patio. Same building though.

Comment posted by Pete on Monday, September 13th 2010 at 1:26am.

These could be Al Parker again. Or, did Jack Taylor or Floyd Brown freelance?
Comment posted by HUdson 3-2700 on Monday, September 13th 2010 at 12:28pm.

I talked to my parents a few minutes ago. The original restaurants that were on Lakehurst Road(the perimeter road around Lakehurst Mall) were as follows-
Denny's
Red Lobster
Pizza Hut
Golden Bear
Paragon West
Yan's Hunan Inn
Mr.Steak

There MAY have been one more but neither I nor my parents could think of any other names.

Comment posted by Pete on Monday, September 13th 2010 at 5:06pm.

Based on the addresses, Mr. Steak in Wheeling later became The Original Granny's. The one in Rolling Meadows is now Ritzy's Cafe. I will have to check out the architecture when I pass them next time and see how they compare to the building in the commercial.
Comment posted by Smctopia on Monday, September 13th 2010 at 7:20pm.

Was there one on Ogden Avenue in Naperville? There is a Grandma Sally's whose sign and building looks like a Mr. Steak.
Comment posted by Szake on Monday, September 13th 2010 at 9:11pm.

It's hard to tell. There isn't much to go by online about Mr.Steak. It's kind of weird seeing as there were around 250+ restaurants around the country.
Comment posted by Pete on Monday, September 13th 2010 at 9:17pm.

There definitely a Mr. Steak in Joliet on Jefferson Street, not too far from the Des Plaines river. I think the building they were in is an office supply store now.
Comment posted by InkyAtari on Sunday, January 15th 2012 at 10:12pm.

"There is no Mrs. Steak! Who could stay married to such a man?" - Marge Simpson
Comment posted by APM on Saturday, May 19th 2012 at 10:18am.

I swear I hear a muzak rendition of "Hooked On A Feeling" lurking in there.
Comment posted by OddityArchive on Thursday, March 21st 2013 at 3:57pm.

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This clip has been viewed 20999 times.
This clip debuted on FuzzyMemories.TV on Sunday, September 12th 2010.
 
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