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WTTW Channel 11 - Children's Fair - "Villa Alegre" (Opening, 1981)

Here is the opening and first minute (before the tape ended) of an episode of the kid's show "Villa Alegre" (Happy Village) on WTTW Channel 11. Villa Alegre was the first national bilingual (Spanish/English) program in the United States. It was similar to another bilingual children's show of the era, Carrascolendas.

Also includes a sponsorship slide for Kraft at the beginning as well as the "Children's Fair" slide with voiceovers by Marty Robinson.

This was Show #29 - Natural Environment - "How I See It"

This aired on local Chicago TV on Wednesday, June 17th 1981 at 2:30pm.

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This clip aired on Wednesday, June 17th 1981, and is included in the following categories:

Viewer Comments

Those shows ("Villa Alegre" and "Carrascolendas") I recall, but the former's opening and closing really stuck out. I seem to remember one other program along those lines during the late 1970's - "Que Pasa, U.S.A.?"
Comment posted by W.B. on Friday, July 9th 2010 at 12:58am.

I remembered the theme song, but never watched more than a couple of minutes of the show.
Comment posted by HUdson 3-2700 on Friday, July 9th 2010 at 6:13am.

That's an odd Kraft logo...is it not Kraft Foods?
Comment posted by APM on Friday, July 9th 2010 at 12:19pm.

Good question APM. I looked up old 70s Kraft ads, they definitely still use the traditional Kraft logo. Sometimes corps use a different logo for "Corporate" use vs product use, that might be the issue here. Or, if might be a "different" Kraft.
Comment posted by afdave on Friday, July 9th 2010 at 12:27pm.

It's the same Kraft Foods, with the circa 1980 corporate logo. Their new corporate one can be seen on their web page.
Comment posted by HUdson 3-2700 on Friday, July 9th 2010 at 1:07pm.

Kraft was an oddly diverse corporate conglomerate in those days. In addition to making its namesake cheese, Kraft also owned Duracell batteries, West Bend Appliances, and Tupperware. The corporation used the logo seen here, while the familiar K-R-A-F-T logo continued to be used on cheese packages. (Kraft now has divested most of its non-food subsidiaries, but still uses a separate corporate logo.)
Comment posted by kba on Friday, July 9th 2010 at 7:50pm.

As I recall this show came on in the early afternoon. I remember seeing the opening and closing once or twice, but that's about it.

I remember seeing this Kraft logo used in sponsorship citations quite a bit on 11.

Comment posted by SuperCFL on Friday, July 9th 2010 at 10:13pm.

Kraft later acquired General Foods and Nabisco.
Comment posted by Dth1971 on Friday, July 9th 2010 at 10:27pm.

I also forgot what a major earworm this music was...and IS!
Comment posted by SuperCFL on Sunday, July 11th 2010 at 9:12am.

@W.B. - I remember that sitcom. The storylines were easy to follow, no matter what language.
Comment posted by RocketBoy on Tuesday, July 13th 2010 at 7:37am.

The problem with the lack of a Submit button for comments on this video (which happened only in IE) has been fixed. Thanks Dave! :-)
Comment posted by FuzzyMemories on Monday, July 19th 2010 at 9:15am.

Thanks Dave! Now I forgot what I was going to say. :-/
Comment posted by Pete on Monday, July 19th 2010 at 9:33am.

Anyone remember the other Children's Fair logo? It was a white screen with the balloons and WTTW-11 written below. Bet that will be a task to find since it came before this one.

Also Linda Dangcil who played the young lady with long back hair died last year of throat cancer. Don't know how well it was reported but she was best known for co-starring with Sally Field in "The Flying Nun".

Comment posted by MikeProspect on Monday, July 19th 2010 at 11:41am.

And what about the Especially for Kids slide with piano music background? I've been talking about this for years.
Comment posted by ChitownTVFan on Monday, July 19th 2010 at 12:05pm.

There's was an earlier version of that that had a jazz trumpet sound to it and photos as well.
Comment posted by MikeProspect on Tuesday, July 20th 2010 at 12:27pm.

OMG, I remember that show on PBS! such an interesting place, and those cartoons they've shown were weird and sometimes creepy, as they sometimes showed the Yin Yang symbol in them. I never spoke or understood spanish. But the next best show after this was Carrlascorlendas. Have you ever been, to Carrlascorlendas?
Comment posted by JohnnyBoy on Monday, July 16th 2012 at 8:14am.

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This clip has been viewed 9732 times.
This clip debuted on FuzzyMemories.TV on Thursday, July 8th 2010.
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I agree, great find. Loved the music at the beginning.


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This video should definitely be recaptured, it's much lower quality than later videos on here.


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Comment posted in Old Chicago - "Charlie Baffle" (Commercial, 1977) by Brian1978 on Monday, July 28th, 2014 at 9:52am CT

I'm WAY too young to remember Old Chicago, but from looking at these old commercials, it looks like it was an indoor type of amusement park, kind of like what Camp Snoopy or I think it's Nickelodeon Land at Mall of America. Am I right?


Comment posted in Old Chicago - "Monsters of the Midway" (Commercial, 1979) by FuzzyMemories on Monday, July 28th, 2014 at 9:43am CT

@Brian1978 - Well, they did air the same commercial that day (almost - see below) but the one posted here did come from an entirely new and undiscovered Bozo's Circus episode that I found, which aired on Wednesday, July 11th 1979.

By the way, the version of this ad that did air during Chicagofest interestingly has a slightly different opening title card - all in white versus the oscillating multi-color seen here. Take a look.


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