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WTTW Channel 11 - Children's Fair - "Villa Alegre" (Opening, 1981)

Here is the opening and first minute (before the tape ended) of an episode of the kid's show "Villa Alegre" (Happy Village) on WTTW Channel 11. Villa Alegre was the first national bilingual (Spanish/English) program in the United States. It was similar to another bilingual children's show of the era, Carrascolendas.

Also includes a sponsorship slide for Kraft at the beginning as well as the "Children's Fair" slide with voiceovers by Marty Robinson.

This was Show #29 - Natural Environment - "How I See It"

This aired on local Chicago TV on Wednesday, June 17th 1981 at 2:30pm.

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This clip aired on Wednesday, June 17th 1981, and is included in the following categories:

Viewer Comments

Those shows ("Villa Alegre" and "Carrascolendas") I recall, but the former's opening and closing really stuck out. I seem to remember one other program along those lines during the late 1970's - "Que Pasa, U.S.A.?"
Comment posted by W.B. on Friday, July 9th 2010 at 12:58am.

I remembered the theme song, but never watched more than a couple of minutes of the show.
Comment posted by HUdson 3-2700 on Friday, July 9th 2010 at 6:13am.

That's an odd Kraft logo...is it not Kraft Foods?
Comment posted by APM on Friday, July 9th 2010 at 12:19pm.

Good question APM. I looked up old 70s Kraft ads, they definitely still use the traditional Kraft logo. Sometimes corps use a different logo for "Corporate" use vs product use, that might be the issue here. Or, if might be a "different" Kraft.
Comment posted by afdave on Friday, July 9th 2010 at 12:27pm.

It's the same Kraft Foods, with the circa 1980 corporate logo. Their new corporate one can be seen on their web page.
Comment posted by HUdson 3-2700 on Friday, July 9th 2010 at 1:07pm.

Kraft was an oddly diverse corporate conglomerate in those days. In addition to making its namesake cheese, Kraft also owned Duracell batteries, West Bend Appliances, and Tupperware. The corporation used the logo seen here, while the familiar K-R-A-F-T logo continued to be used on cheese packages. (Kraft now has divested most of its non-food subsidiaries, but still uses a separate corporate logo.)
Comment posted by kba on Friday, July 9th 2010 at 7:50pm.

As I recall this show came on in the early afternoon. I remember seeing the opening and closing once or twice, but that's about it.

I remember seeing this Kraft logo used in sponsorship citations quite a bit on 11.

Comment posted by SuperCFL on Friday, July 9th 2010 at 10:13pm.

Kraft later acquired General Foods and Nabisco.
Comment posted by Dth1971 on Friday, July 9th 2010 at 10:27pm.

I also forgot what a major earworm this music was...and IS!
Comment posted by SuperCFL on Sunday, July 11th 2010 at 9:12am.

@W.B. - I remember that sitcom. The storylines were easy to follow, no matter what language.
Comment posted by RocketBoy on Tuesday, July 13th 2010 at 7:37am.

The problem with the lack of a Submit button for comments on this video (which happened only in IE) has been fixed. Thanks Dave! :-)
Comment posted by FuzzyMemories on Monday, July 19th 2010 at 9:15am.

Thanks Dave! Now I forgot what I was going to say. :-/
Comment posted by Pete on Monday, July 19th 2010 at 9:33am.

Anyone remember the other Children's Fair logo? It was a white screen with the balloons and WTTW-11 written below. Bet that will be a task to find since it came before this one.

Also Linda Dangcil who played the young lady with long back hair died last year of throat cancer. Don't know how well it was reported but she was best known for co-starring with Sally Field in "The Flying Nun".

Comment posted by MikeProspect on Monday, July 19th 2010 at 11:41am.

And what about the Especially for Kids slide with piano music background? I've been talking about this for years.
Comment posted by ChitownTVFan on Monday, July 19th 2010 at 12:05pm.

There's was an earlier version of that that had a jazz trumpet sound to it and photos as well.
Comment posted by MikeProspect on Tuesday, July 20th 2010 at 12:27pm.

OMG, I remember that show on PBS! such an interesting place, and those cartoons they've shown were weird and sometimes creepy, as they sometimes showed the Yin Yang symbol in them. I never spoke or understood spanish. But the next best show after this was Carrlascorlendas. Have you ever been, to Carrlascorlendas?
Comment posted by JohnnyBoy on Monday, July 16th 2012 at 8:14am.

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This clip has been viewed 9979 times.
This clip debuted on FuzzyMemories.TV on Thursday, July 8th 2010.
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Most Recent Site Comments

Comment posted in WLS Channel 7 - The ABC Thursday Night Movie - "The Return of the King" (Opening & Commercial Break, 1983) by MildApplause on Sunday, September 21st, 2014 at 8:10pm CT

Every time I see an actor or actress in an old TV commercial, and it's someone who I don't recognize and who maybe never "made it," I always wonder what that person's story ultimately turned out to be.

Like the two ladies here in the Sani-Flush ad. Both very attractive, and especially the brunette had some very endearingly cute and memorable characteristics. At the time both were probably thrilled to have gotten to do a national commercial, but then... ??? Work in theater? Go into writing? Go back to college and learn another trade?

We all have to ultimately find our own way in life. Of all these old commercials, and each of the actors in them, probably many have a fascinating and untold story.


Comment posted in Boxcar Willie - King Of The Road - 20 Great Tracks (Record Offer, 1981) by Detroit4Chicago on Sunday, September 21st, 2014 at 8:01pm CT

Willie reminds me not just a "hobo," but he sure a lot looks like Foster Brooks.


Comment posted in WLS Channel 7 - ABC News Special Report - "Death of Bobby Sands" (1981) by Detroit4Chicago on Sunday, September 21st, 2014 at 7:57pm CT

I remember vividly this bulletin; it was also a period when I was preoccupied with the notion of death of human beings. I think we changed the channel from watching M*A*S*H and happened to see this. And this came on.

There were reports of Bobby Sands' hunger strike and it was all over the news. When I saw this bulletin, I was asking a lot of unresolved questions thereafter.

It was hard to understand at the time.

A few days later, another IRA member, Francis Hughes, also died of a similar hunger strike. And another, which whose name I can't recall, died soon after also.

Man, I remember this too well....



Comment posted in WBBM Channel 2 - Universe with Walter Cronkite - "The Science Behind Star Wars" (1980) by OddityArchive on Sunday, September 21st, 2014 at 6:45pm CT

I have a copy of this one too, albeit the Baton Rouge, LA broadcast. Always been reluctant to post it to YT because of all the LucasFilm footage though.


Comment posted in Boxcar Willie - King Of The Road - 20 Great Tracks (Record Offer, 1981) by LaPrincess on Thursday, September 18th, 2014 at 9:20pm CT

My great grandma had this record. Strangely Boxcar Willie looks like he could be related to my guy friend.


Comment posted in Marriott's Great America (Commercial, 1979) by pvx on Thursday, September 18th, 2014 at 12:49am CT

In reply to Szake's, T.K.'s, and Fuzzy's comments regarding the letters flashing in the corners of the screen at the beginning--I have seen this as well in other national TV commercials on film from this era.

I have a really good hunch as to what this is--going from my experience working master control in local commercial television and handling the physical airing of commercial spots (albeit much later in the early 2000s on videotape and satellite-delivered video files for on-air playout, as opposed to the film print this commercial is most likely from), this is more than likely an ISCI (Industry Standard Commercial Identifier) code, an unique 4 letter & 4 number identification code assigned to national commercial spots that receive national network and/or local affiliate airing. Each ISCI code is unique to the spot for identification for advertisers, ad agencies, post-production staff, and the station's/network's traffic/logging, ad sales, and and master control personnel. A typical ISCI code is usually in the format of ABCD1234.

I'd hazard to guess that it must of been the industry standard in the 70s to have the ISCI code digits show up on the corners of the first few film frames of the spot, to ease identification for the master control/projectionist/editor at a station to know what spot it was while splicing it together with other commercial films to make a spot reel (or when threading the spot by itself up in a film-chain projector) for airing in a local commercial break.

When the transition to delivering commercials to stations/networks on videotape became more common practice, usually the ISCI code was displayed during the slate & countdown before the spot on the beginning of the tape (obviously not aired, unless the MCO screwed up and switched it up too early ;) )).

I wonder of the ISCI code of this spot is something like xMxHx0x3 (the "x"s being whatever letters/numbers displayed at the left side of the screen, which is mostly cut off in this video), say, something like IMGH1023?


Comment posted in Boxcar Willie - King Of The Road - 20 Great Tracks (Record Offer, 1981) by Phantom on Wednesday, September 17th, 2014 at 5:10pm CT

This album came from Suffolk Marketing which also sold records of Slim Whitman, Jim Nabors, Jim Reeves & Cristy Lane.


Comment posted in Marriott's Great America (Commercial, 1979) by T.K. on Wednesday, September 17th, 2014 at 4:04pm CT

I was able to stop on two frames... the first with M in the upper-right corner and H in the lower-right and the second frame with O in the upper-right and 3 in the lower-right. So... MO, H3? If it was flashing M-O-M, I'd think maybe it was a subliminal message to ask your mother to buy a ticket.


Comment posted in Marriott's Great America (Commercial, 1979) by FuzzyMemories on Wednesday, September 17th, 2014 at 1:39pm CT

Seriously though, it seems like the letters change in each corner very quickly, like it is cycling through something. I also see an 'O' in the upper-right hand corner. Can't we get the conspiracy nuts to break this down for us? This is probably bigger than the "subliminal" station sign-off message. ;-)


Comment posted in Marriott's Great America (Commercial, 1979) by FuzzyMemories on Wednesday, September 17th, 2014 at 1:36pm CT

I still see the X. ;-)


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