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WFLD Channel 32 - The Baxters - "Women's Roles In Marriage"(Part 1, 1980)

Here's Part 1 of the Norman Lear created "interactive" program, The Baxters, as aired on WFLD Channel 32.

It was a pretty unique idea - the first half would be a fairly normal sitcom (whether or not it's any good is another question) that dealt with some issue of the day. The second half would be an in-studio discussion group to talk about the issues raised. Each city had their own locally produced second half (except for those who chose to use the "national" version) and here in Chicago it was hosted by Norman Mark.

The first episode of The Baxters broadcast on WFLD was on Sunday, January 13th 1980 at 10 PM, and the last time it was shown was Sunday, November 29th 1981 at 10:30 PM. (Thanks to Chris Tufts - A.K.A. Phantom for his help in dating these)

This was Episode #111, where Mrs. Baxter takes Mr. Baxter out to dinner for his birthday, and they get into an argument over the proper role of a woman in their marriage.

Voiceover heard at the beginning is WFLD director Don Shannon.

This aired on local Chicago TV on Sunday, March 16th 1980 during the 10pm to 10:30pm half-hour.

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This clip aired on Sunday, March 16th 1980, and is included in the following categories:

Viewer Comments

There were actually two versions of The Baxters. The first version was more straightforward, the second version was indeed a sitcom complete with laughtrack. Each version had a different cast. Since I'm not hearing any laughtrack, I'm guessing this was the former version. Excellent find!

Also, the sitcom version had an actual theme song, which this one doesn't.

Comment posted by 4thtroika on Saturday, January 30th 2010 at 1:11am.

Wow, it's weird without the laugh track
Comment posted by OfficeDrone on Saturday, February 6th 2010 at 2:30am.

TV as agitprop...when TV began its slow but steady decline.
Comment posted by SuperCFL on Sunday, February 7th 2010 at 5:28pm.

Larry Keith who played Fred Baxter passed away July 17, 2010 at age 79 from cancer.
Comment posted by Phantom on Wednesday, July 21st 2010 at 10:40pm.

Wow. That's a shame.
Comment posted by FuzzyMemories on Wednesday, July 21st 2010 at 10:48pm.

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This clip has been viewed 3986 times.
This clip debuted on FuzzyMemories.TV on Wednesday, January 27th 2010.
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[ NEW! ]
WYEN FM 107 - "Request Radio" (Commercial, 1979)


Columbus Builders with Bob Bell (Commercial, 1981)

Laser Blast by Activision (Commercial, 1981)

McDonald's - "Daddy's Breakfast" (Commercial, 1979)

Marvel Comics - "Summer Escape"
(Commercial, 1981)



Most Recent Site Comments

Comment posted in WYEN FM 107 - "Request Radio" (Commercial, 1979) by Detroit4Chicago on Sunday, July 23rd, 2017 at 10:38pm CT

WB - I think the jingle package was produced by TM Productions of Dallas for WNBC in New York; I believe it was named "Image 73."

It think was also used at stations such as WOWO in Ft. Wayne, KDKA Pittsburgh, WXYZ in Detroit and in the '80's at WAKY in Louisville, KY.

This package, along with various tiles such as "Design '70," Design '72," The Propellants," "Where Your Friends Are," "Phase II," "Phase III," "Shockwave" and of course, "The Sound Of Chicago" were (and are IMO) many of the finest jingle promotional works ever accomplished by TM.


Comment posted in WYEN FM 107 - "Request Radio" (Commercial, 1979) by Smctopia on Sunday, July 23rd, 2017 at 10:37pm CT

My mom listened to this station a lot in the 1980s and won a lot of trivia phone-in contests from this station.


Comment posted in WYEN FM 107 - "Request Radio" (Commercial, 1979) by W.B. on Saturday, July 22nd, 2017 at 7:28am CT

For anyone who knows their jingle production companies: Can anyone say for certain which firm would have done that for this station at the end of htis commercial?


Comment posted in WFLD Channel 32 - The Honeymooners (Bumper #1, 1979) by W.B. on Wednesday, July 12th, 2017 at 2:22pm CT

I should also note that at the time that bus was first purchased, both New York City Omnibus and Fifth Avenue Coach were controlled by a Chicago-based firm, The Omnibus Corporation (I detected a Chicago connection somewhere besides this WFLD airing). In 1954 that company sold the last of its various bus company interests around the country (they once controlled the Chicago Motor Coach Company, and that had been palmed off to the Chicago Transit Authority in 1952), with NYC Omnibus acquiring Fifth Avenue Coach. In 1956 that company rebranded itself Fifth Avenue Coach Lines, Inc. (with bus routes operated by the heretofore individual companies administered under FACO Division [10 routes] and NYCO Division [21 routes]). Later that year they purchased the bankrupt Surface Transportation Corporation which operated a handful of routes in Manhattan and every route in The Bronx (and whose upkeep was so p-poor, the joke was they came from the factory in that condition); their routes would be administered by a wholly-owned subsidiary started up by FACL, Surface Transit, Inc. All of these routes would be taken over by MaBSTOA in 1962 as the result of a strike against FACL and Surface Transit, brought about when new management led by an out-of-town wheeler-dealer named Harry Weinberg laid off 29 light-duty workers in retaliation for the city not granting his request for a fare hike.

As for The Omnibus Corporation, it ultimately became Hertz. As in, the rent-a-car business for which O.J. Simpson (grrr!) did their ads for years.

And the so-called "2969" paraded around today was originally a New York City Transit System bus numbered 4789. The passing off as 2969 went as far back as 1984 - when I noticed it being shown at the first RALPH convention I attended (which was the second overall).


Comment posted in Laser Blast by Activision (Commercial, 1981) by Smctopia on Friday, July 7th, 2017 at 10:09pm CT

That sounds like Michael Bell doing the voiceover.


Comment posted in Magic Sand by Wham-O (Commercial, 1981) by Smctopia on Tuesday, July 4th, 2017 at 10:45pm CT

Ah, here's how Magic Sand worked! http://www.retroland.com/magic-sand/


Comment posted in Magic Sand by Wham-O (Commercial, 1981) by Smctopia on Tuesday, July 4th, 2017 at 10:43pm CT

I always wanted Magic Sand but my mom said it was "too messy". How DID it get instantly dry?


Comment posted in Marvel Comics - "Summer Escape"
(Commercial, 1981)
by Smctopia on Tuesday, July 4th, 2017 at 10:40pm CT

A park in Chicago near where my Grandma lived used to have red slides like the ones in this ad, as well as the concrete dolphin. And of course Marvel is now owned by Disney. One of the smartest acquisitions they made (along with Lucasfilm)!


Comment posted in KNBC Channel 4 - Ending of NewsCenter4 - Early Edition with Paul Moyer & Kelly Lange and Editorial Reply (1977) by Szake on Friday, June 30th, 2017 at 10:25pm CT

There is a hand at 5:15 in the lower right hand corner of the keyer just before the credits begin.


Comment posted in WLS Channel 7 - Late Night Movie - "A Woman Rebels" (Partial Commercial Break, 1980) by Szake on Monday, June 26th, 2017 at 9:14pm CT

Morrand: This Victory Auto Wreckers Ad actually has THREE different phone number seen in this commercial. If you pause the video at 1:40, an old ending title graphic says 263-3405 for a split second in a smaller font than the duplicate ending title graphic with the more familiar 860-2000. The tow truck has 766-012? painted on it.


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