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WLS Channel 7 - Eyewitness News - "Wanda The Weather Bunny" (Commercial, 1971)

Here's a real blast from the past - the memorable "I'm Wanda your Weather Bunny" commercial (or would you call it a promo?) for Eyewitness News at 6 and 10 on WLS Channel 7 featuring Joel Daly, Bill Frink, John Coleman, and Fahey Flynn.

Features actor Ray MacDowell playing the part of the news anchor in the globe, "H.B. Mendicott".

It's a Sedelmaier! - Joe Sedelmaier produced this, who was the man behind many famous spots including Where's the Beef and the Fed-Ex "fast-talking guy" ads.

This commercial won a Clio award in 1971.

This makes a nice companion to this other WLS Sedelmaier commercial.

Thanks to Geno for digging this one up!

Click here to search for related videos.

This clip aired in 1971, and is included in the following categories:

Viewer Comments

Holy Smokes!! I actually remember this!
I thought I'd never see this again! OUTSTANDING!
Rick and Geno...you guys are the BEST!!

Comment posted by Matt on Tuesday, November 17th 2009 at 8:39pm.

Geno's da man! 8-)
Comment posted by FuzzyMemories on Tuesday, November 17th 2009 at 8:41pm.

Interesting . . . many of the memorable "Eyewitness News" ad campaigns from WABC Channel 7 in New York in that same time period, I.I.N.M., came from Jerry Della Femina, another famous ad man on par with Sedelmaier (both in reputation and memorable ad campaigns).
Comment posted by W.B. on Tuesday, November 17th 2009 at 9:14pm.

Wow! Last time clips from 1971 been an added attraction to the site was over a year ago. Now I'm looking at one Eyewitness News ad from 1971 thanks to Fuzzy & Geno :-)
Comment posted by ChitownTVFan on Tuesday, November 17th 2009 at 10:07pm.

Was this originally recorded from a reel-to-reel tape?
Comment posted by betamax75 on Tuesday, November 17th 2009 at 10:28pm.

Unfortunately, this wasn't recorded off-air - it would be awesome to have more off-air 1971 material, but that is rarer than hen's teeth. This I imagine was originally transferred from film onto videotape. But I'm sure Geno could tell us more.
Comment posted by FuzzyMemories on Tuesday, November 17th 2009 at 11:28pm.

This was cool.
Comment posted by 1980sfan on Wednesday, November 18th 2009 at 9:20am.

This was great when it first came on, and great to see again. "Here's a sun, and here's a big black cloud!" Cracks me up almost 40 years later.
Comment posted by HUdson 3-2700 on Wednesday, November 18th 2009 at 9:44am.

Nice!!!
Comment posted by SuperCFL on Wednesday, November 18th 2009 at 5:38pm.

For those who were wondering ... I got this years ago from my friend Ray MacDowell's commercial audition tape. Ray played news anchor "H.B. Mendicott" in the spot. He's now 85, and has long since retired. (You might also remember him from an early Illinois Lottery commercial, in which he straps a contraption on his back and leaps off the roof of a downtown high-rise, after intoning "This will make me one million dollars!")

I forgot that I had this until last week, when I went through a box full of dusty VHS tapes, looking for something else.

Comment posted by geno57 on Wednesday, November 18th 2009 at 9:16pm.

Now you got me wondering: Who played the sportscaster, and who played "Wanda the Weather Bunny"?
Comment posted by W.B. on Thursday, November 19th 2009 at 12:41am.

You know what's really funny. This is still true to this day! While all the other stations make up "New" ways to do news 7 just keeps plugging along dragging with it most of the audience.
Comment posted by telefrank on Sunday, November 22nd 2009 at 8:42am.

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This clip has been viewed 2778 times.
This clip debuted on FuzzyMemories.TV on Tuesday, November 17th 2009.
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Most Recent Site Comments

Comment posted in Marriott's Great America (Commercial, 1979) by pvx on Thursday, September 18th, 2014 at 12:49am CT

In reply to Szake's, T.K.'s, and Fuzzy's comments regarding the letters flashing in the corners of the screen at the beginning--I have seen this as well in other national TV commercials on film from this era.

I have a really good hunch as to what this is--going from my experience working master control in local commercial television and handling the physical airing of commercial spots (albeit much later in the early 2000s on videotape and satellite-delivered video files for on-air playout, as opposed to the film print this commercial is most likely from), this is more than likely an ISCI (Industry Standard Commercial Identifier) code, an unique 4 letter & 4 number identification code assigned to national commercial spots that receive national network and/or local affiliate airing. Each ISCI code is unique to the spot for identification for advertisers, ad agencies, post-production staff, and the station's/network's traffic/logging, ad sales, and and master control personnel. A typical ISCI code is usually in the format of ABCD1234.

I'd hazard to guess that it must of been the industry standard in the 70s to have the ISCI code digits show up on the corners of the first few film frames of the spot, to ease identification for the master control/projectionist/editor at a station to know what spot it was while splicing it together with other commercial films to make a spot reel (or when threading the spot by itself up in a film-chain projector) for airing in a local commercial break.

When the transition to delivering commercials to stations/networks on videotape became more common practice, usually the ISCI code was displayed during the slate & countdown before the spot on the beginning of the tape (obviously not aired, unless the MCO screwed up and switched it up too early ;) )).

I wonder of the ISCI code of this spot is something like xMxHx0x3 (the "x"s being whatever letters/numbers displayed at the left side of the screen, which is mostly cut off in this video), say, something like IMGH1023?


Comment posted in Boxcar Willie - King Of The Road - 20 Great Tracks (Record Offer, 1981) by Phantom on Wednesday, September 17th, 2014 at 5:10pm CT

This album came from Suffolk Marketing which also sold records of Slim Whitman, Jim Nabors, Jim Reeves & Cristy Lane.


Comment posted in Marriott's Great America (Commercial, 1979) by T.K. on Wednesday, September 17th, 2014 at 4:04pm CT

I was able to stop on two frames... the first with M in the upper-right corner and H in the lower-right and the second frame with O in the upper-right and 3 in the lower-right. So... MO, H3? If it was flashing M-O-M, I'd think maybe it was a subliminal message to ask your mother to buy a ticket.


Comment posted in Marriott's Great America (Commercial, 1979) by FuzzyMemories on Wednesday, September 17th, 2014 at 1:39pm CT

Seriously though, it seems like the letters change in each corner very quickly, like it is cycling through something. I also see an 'O' in the upper-right hand corner. Can't we get the conspiracy nuts to break this down for us? This is probably bigger than the "subliminal" station sign-off message. ;-)


Comment posted in Marriott's Great America (Commercial, 1979) by FuzzyMemories on Wednesday, September 17th, 2014 at 1:36pm CT

I still see the X. ;-)


Comment posted in WGN Channel 9 - 10th Inning with Jack Brickhouse - "Interview with Bob Lurie" (1976) by T.K. on Wednesday, September 17th, 2014 at 8:51am CT

When Lurie said, "Toronto certainly is a great city and I know the commissioner wants to get a team in Washington," he's referring to the Seattle Mariners, the other American League expansion team that had been announced in January 1976.

The A.L. had been embroiled in a lawsuit with the state of Washington, which accused the league of breach of contract for not allowing a local nonprofit group to purchase the bankrupt Seattle Pilots prior to the 1970 season. (The other owners believed their clubs would be devalued as a result of such an arrangement. Instead, the team was sold to Bud Selig and moved to Milwaukee between the end of spring training and Opening Day 1970.) Granting another expansion franchise to Seattle was the league's way of settling the case and avoid paying $32 million in damages.


Comment posted in Boxcar Willie - King Of The Road - 20 Great Tracks (Record Offer, 1981) by Duck 182 on Wednesday, September 17th, 2014 at 3:40am CT

I think I remember my Grandma and Aunt having this on 8 track.


Comment posted in Marriott's Great America (Commercial, 1979) by ER3017 on Tuesday, September 16th, 2014 at 1:19pm CT

I see it too


Comment posted in Marriott's Great America (Commercial, 1979) by Szake on Monday, September 15th, 2014 at 9:14pm CT

You can see a M in the upper right hand corner, an H in the lower right hand corner and an I in the upper left hand corner one second into the video.


Comment posted in National Clothing Fashions - "Be a Disco Star Tonight" (Commercial, 1979) by OldTVNut on Monday, September 15th, 2014 at 11:32am CT

Yes, Steve Dahl had killed disco a month earlier at a White Sox game, but there are still some people who refuse to believe that disco is indeed dead.


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