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Miller Lite - "The First Lite Beer Open" (Commercial, 1986)

Here's a commercial for Miller Lite - The First Lite Beer Open. Featuring John Madden, Rodney Dangerfield, Dick Butkus, Bob Uecker , and others (which I'm sure you'll help me name) :-)

Has a Copyright of 1985.

This aired on local Chicago TV on Sunday, January 12th 1986.

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Viewer Comments

Former New York Yankees manager Billy Martin is the one in the yellow floppy hat. He died three years later in a car accident.
Comment posted by MST3K1993 on Saturday, February 23rd 2008 at 12:17am.

Greatest ad campaign of all time. Don't know what Miller Lite was thinking when they abandoned it for all of the lame ad campaigns that followed!
Comment posted by Ray on Saturday, February 23rd 2008 at 2:25am.

Mickey Spillane and Bubba Smith are two of the other celebrities in the ad.
And I kinda like the "Man Laws" ad campaign for Miller Lite, but yes, this is better.

Comment posted by daniel75 on Saturday, February 23rd 2008 at 2:46am.

Let's not forget ex-NFL players L.C. Greenwood (The can crusher in one Miller Lite commerical),and Bert Jones (who tried to do what L.C. did in another commerical).And ex-New York Met "Marvelious" Marv Throneberry (who said,"This 'Open' otta be closed!).

Do you all remember Billy Martin's commercial with Yankees owner George Stienbrenner?That too was a classic.

Comment posted by SoxOnTV44 on Saturday, February 23rd 2008 at 10:22am.

Ben Davidson was the big burly bearded guy saying "This calls for another Lite Beer from Miller".

Steve Mizerak was the guy hitting the golf ball like he was shooting pool (he did the "you can work up a thirst even when you're just showing off" commercial where he sank a really tricky pool shot).

And who could forget "the Doll", Lee Meredith?

Billy Martin had two other memorable Miller Lite commercial moments: one in the "Group Photo" ad where he was giving someone bunny ears ("knock it off Billy, you NEED this job!") and the one with rodeo cowboy Jim Shoulders where he talks about how Lite quenches his thirst after a day of rounding up dogies and Billy responds "I didn't punch that doggie!"

Comment posted by Ray on Sunday, February 24th 2008 at 1:46am.

I think that was Bob Uecker trying to hit the ball out from UNDER the water hazard.
Comment posted by armitagenlowell on Sunday, February 24th 2008 at 3:03pm.

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This clip has been viewed 2245 times.
This clip debuted on FuzzyMemories.TV on Friday, February 22nd 2008.
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WCIU Flashback - 1980

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Most Recent Site Comments

Comment posted in WFLD Channel 32 - Keyfax Nite-Owl Service - "Episode Two!" (Opening, 1981) by FuzzyMemories on Thursday, October 23rd, 2014 at 10:45pm CT

Sorry to make you go through any trouble. That news clip actually precedes the Nite-Owl clip on the tape. I just tried to edit it out when posting this clip. One frame must have slipped through. :-)


Comment posted in WFLD Channel 32 - Keyfax Nite-Owl Service - "Episode Two!" (Opening, 1981) by FuzzyMemories on Thursday, October 23rd, 2014 at 10:15pm CT

That's WLS-TV. (from left) Jay Levine, Diane Allen, Jay Berry.


Comment posted in WFLD Channel 32 - Keyfax Nite-Owl Service - "Episode Two!" (Opening, 1981) by VintageCanada on Thursday, October 23rd, 2014 at 9:25pm CT

Anyone know what station this was? I had to do something very clever to make that frame useable.



Comment posted in WFLD Channel 32 - Keyfax Nite-Owl Service - "Episode Two!" (Opening, 1981) by VintageCanada on Thursday, October 23rd, 2014 at 8:37pm CT

I actually picked up two tapes at a flea market last weekend. One of the tapes had a CBC Newfoundland sign-off from 1993 that ran after the 1937 British film Return of the Scarlet Pimpernel, and on the other, the Season 11 premiere of Dallas from 9/25/1987. Both tapes contained some soap operas, one of which whose intro can be found here.

I'll be posting some more of the stuff from those two tapes over the next few days.


Comment posted in WGN Channel 9 - "We're For You" (Promo, 1979) by Dth1971 on Wednesday, October 22nd, 2014 at 2:24pm CT

Do you think the syndicated "The Palace" was a short lived revival attempt of the original 1960's ABC variety show "The Hollywood Palace"?


Comment posted in WFLD Channel 32 - Super Cartoon Sunrise (Jetsons Bumper #2, 1984) by OldTVNut on Monday, October 20th, 2014 at 2:42pm CT

OOOPS! It seems that somebody got Jane Jetson's & Judy Jetson's hair colors mixed up LOL.


Comment posted in WFLD Channel 32 - The Jack Benny Show - "Pre-Emption Notice" (1975) by Burr-Rabbitt on Monday, October 20th, 2014 at 11:29am CT

This aired the day I was born!


Comment posted in WFLD Channel 32 - Keyfax Nite-Owl Service - "Episode Two!" (Opening, 1981) by HUdson 3-2700 on Saturday, October 18th, 2014 at 8:52pm CT

GalagaFleetCommander - Johnny Unitas used to wear his hair in a crewcut until about 1970, when he decided to let it grow out to where he could part it. A real square...


Comment posted in WFLD Channel 32 - Keyfax Nite-Owl Service - "Episode Two!" (Opening, 1981) by GalagaFleetCommander on Thursday, October 16th, 2014 at 9:23pm CT

Johnny Unitas did WHAT? I can't believe that! He's got that perfect haircut you can set a watch to like Abe Simpsons said! I wonder if he made anyone any significant amount of money.


Comment posted in WFLD Channel 32 - Keyfax Nite-Owl Service - "Episode Two!" (Opening, 1981) by ER3017 on Wednesday, October 15th, 2014 at 7:37am CT

About 2 years ago, my brother and I was on our way to the park and I saw boxes and boxes of videos, and my brother and I agreed to get almost all of them. Unfortunately, due to my strength, I didn't carry a lot, so I grabbed like 2 boxes and some videos are quite interesting I tell you. I'am still waiting to deliver these to you because if I wait, not only they'll rot but worried that these will be in the dumpster like my mom did but retrieved by me thank god.


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