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Miller Lite - "The First Lite Beer Open" (Commercial, 1986)

Here's a commercial for Miller Lite - The First Lite Beer Open. Featuring John Madden, Rodney Dangerfield, Dick Butkus, Bob Uecker , and others (which I'm sure you'll help me name) :-)

Has a Copyright of 1985.

This aired on local Chicago TV on Sunday, January 12th 1986.

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This clip aired on Sunday, January 12th 1986, and is included in the following categories:

Viewer Comments

Former New York Yankees manager Billy Martin is the one in the yellow floppy hat. He died three years later in a car accident.
Comment posted by MST3K1993 on Saturday, February 23rd 2008 at 12:17am.

Greatest ad campaign of all time. Don't know what Miller Lite was thinking when they abandoned it for all of the lame ad campaigns that followed!
Comment posted by Ray on Saturday, February 23rd 2008 at 2:25am.

Mickey Spillane and Bubba Smith are two of the other celebrities in the ad.
And I kinda like the "Man Laws" ad campaign for Miller Lite, but yes, this is better.

Comment posted by daniel75 on Saturday, February 23rd 2008 at 2:46am.

Let's not forget ex-NFL players L.C. Greenwood (The can crusher in one Miller Lite commerical),and Bert Jones (who tried to do what L.C. did in another commerical).And ex-New York Met "Marvelious" Marv Throneberry (who said,"This 'Open' otta be closed!).

Do you all remember Billy Martin's commercial with Yankees owner George Stienbrenner?That too was a classic.

Comment posted by SoxOnTV44 on Saturday, February 23rd 2008 at 10:22am.

Ben Davidson was the big burly bearded guy saying "This calls for another Lite Beer from Miller".

Steve Mizerak was the guy hitting the golf ball like he was shooting pool (he did the "you can work up a thirst even when you're just showing off" commercial where he sank a really tricky pool shot).

And who could forget "the Doll", Lee Meredith?

Billy Martin had two other memorable Miller Lite commercial moments: one in the "Group Photo" ad where he was giving someone bunny ears ("knock it off Billy, you NEED this job!") and the one with rodeo cowboy Jim Shoulders where he talks about how Lite quenches his thirst after a day of rounding up dogies and Billy responds "I didn't punch that doggie!"

Comment posted by Ray on Sunday, February 24th 2008 at 1:46am.

I think that was Bob Uecker trying to hit the ball out from UNDER the water hazard.
Comment posted by armitagenlowell on Sunday, February 24th 2008 at 3:03pm.

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This clip has been viewed 3668 times.
This clip debuted on FuzzyMemories.TV on Friday, February 22nd 2008.
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Channel 4 must have switched to using the Moog "Star-Spangled Banner" not long after this. That happens to be my personal favourite rendition of it.

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Comment posted in WLS Channel 7 - Ending of Saturday Night Movie, Reflections and Station Sign-Off (1977) by W.B. on Wednesday, October 19th, 2016 at 8:55pm CT

And New York's Channel 7, WABC, also tended to show badly worn color prints of old movies. One screening of "The Best of Everything" [1959] in the mid-'80's on their "Late Movie" (with Alan Parker's "Unlimited Love" as the theme) was especially yellowish.

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Comment posted in WLS Channel 7 - Ending of Saturday Night Movie, Reflections and Station Sign-Off (1977) by AnnArborMI90 on Wednesday, October 19th, 2016 at 8:11pm CT

Our channel 7 in Detroit was also known for bad colour quality when they were showing old movies. I have a few movie recordings off of WXYZ from the early 80s, and "How to Succeed in Business without Really Trying" has particularly bad colour quality.

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The woman in the AARP ad kind of sounds like Shirley Jones.

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Comment posted in JFK's First Trip to Chicago - "Lost" 16mm Footage (1961) by FuzzyMemories on Monday, October 10th, 2016 at 10:11pm CT

Thanks for the compliments and info, everyone. Hopefully we can incorporate the info into the description at some point.

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@69TH&STONY, that's what I'm talking about!!! I grew up in the IDA B.WELLS of of 37th st. With what you said to that added breeze that comes from the lake, especially on a warm summer night!!

Comment posted in JFK's First Trip to Chicago - "Lost" 16mm Footage (1961) by Tommy33 on Monday, October 10th, 2016 at 3:57pm CT

A little more info on this fascinating piece:
The motorcade is proceeding north on Dearborn in Downtown Chicago and it stops on Michigan Avenue in front of the Conrad Hilton Hotel where the CPD scuffle with a Secret Service Agent. You can see the Prudential Building (then the tallest building in the city) in the background. The protesters are demonstrating across the street from the hotel. That evening the President, Mayor Daley and the entourage leave the Conrad Hilton for the banquet at the Original McCormick Place which was totally destroyed by a fire in 1967. This footage is really something. Great find Fuzzy!

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