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Miller Lite - "The First Lite Beer Open" (Commercial, 1986)

Here's a commercial for Miller Lite - The First Lite Beer Open. Featuring John Madden, Rodney Dangerfield, Dick Butkus, Bob Uecker , and others (which I'm sure you'll help me name) :-)

Has a Copyright of 1985.

This aired on local Chicago TV on Sunday, January 12th 1986.

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Viewer Comments

Former New York Yankees manager Billy Martin is the one in the yellow floppy hat. He died three years later in a car accident.
Comment posted by MST3K1993 on Saturday, February 23rd 2008 at 12:17am.

Greatest ad campaign of all time. Don't know what Miller Lite was thinking when they abandoned it for all of the lame ad campaigns that followed!
Comment posted by Ray on Saturday, February 23rd 2008 at 2:25am.

Mickey Spillane and Bubba Smith are two of the other celebrities in the ad.
And I kinda like the "Man Laws" ad campaign for Miller Lite, but yes, this is better.

Comment posted by daniel75 on Saturday, February 23rd 2008 at 2:46am.

Let's not forget ex-NFL players L.C. Greenwood (The can crusher in one Miller Lite commerical),and Bert Jones (who tried to do what L.C. did in another commerical).And ex-New York Met "Marvelious" Marv Throneberry (who said,"This 'Open' otta be closed!).

Do you all remember Billy Martin's commercial with Yankees owner George Stienbrenner?That too was a classic.

Comment posted by SoxOnTV44 on Saturday, February 23rd 2008 at 10:22am.

Ben Davidson was the big burly bearded guy saying "This calls for another Lite Beer from Miller".

Steve Mizerak was the guy hitting the golf ball like he was shooting pool (he did the "you can work up a thirst even when you're just showing off" commercial where he sank a really tricky pool shot).

And who could forget "the Doll", Lee Meredith?

Billy Martin had two other memorable Miller Lite commercial moments: one in the "Group Photo" ad where he was giving someone bunny ears ("knock it off Billy, you NEED this job!") and the one with rodeo cowboy Jim Shoulders where he talks about how Lite quenches his thirst after a day of rounding up dogies and Billy responds "I didn't punch that doggie!"

Comment posted by Ray on Sunday, February 24th 2008 at 1:46am.

I think that was Bob Uecker trying to hit the ball out from UNDER the water hazard.
Comment posted by armitagenlowell on Sunday, February 24th 2008 at 3:03pm.

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This clip has been viewed 2586 times.
This clip debuted on FuzzyMemories.TV on Friday, February 22nd 2008.
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WFLD Flashback - 1986

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WBBM Channel 2 - Seal of Good Practice, SSB, & Station Sign-Off (1981)

WMBD Channel 31 - 31 News Alive (Preview & Opening, 1978)


Most Recent Site Comments

Comment posted in WMBD Channel 31 - 31 News Alive (Preview & Opening, 1978) by LaPrincess on Thursday, March 26th, 2015 at 10:08pm CT

I was only in second grade but remember this. I probably heard about this in CCD since I was in second grade.


Comment posted in WTTW Channel 11 - "Profane Pledge" (1980) by Detroit4Chicago on Thursday, March 26th, 2015 at 5:01pm CT

Idk... if these ended up on TV's Bloopers and Practical Jokes, they'd get on but bleeped.


Comment posted in WTTW Channel 11 - "Profane Pledge" (1980) by Dth1971 on Tuesday, March 24th, 2015 at 9:03pm CT

Doubtful Dick Clark and Ed McMahon could have used those MASH bloopers.


Comment posted in WBBM Channel 2 - Seal of Good Practice, SSB, & Station Sign-Off (1981) by ER3017 on Sunday, March 22nd, 2015 at 7:39pm CT

@ChrisBCritter- It has been in color the film lol.


Comment posted in WBBM Channel 2 - Seal of Good Practice, SSB, & Station Sign-Off (1981) by Detroit4Chicago on Saturday, March 21st, 2015 at 9:27pm CT

@ER3017- Thanks for the info from the schedule. With a two-hour feature (The Court-Martial of Billy Mitchell) including a few commercial spots in between, it does take up a lot of time to force a station like WBBM-TV to cancel the sermonette.

CBS O&O's were notorious for their Late Show lineups circa 1979-1980 IMHO. In places like NYC, Philly and Chicago, it was most common. But in LA, it was variable and in St. Louis, schedules were "normal:" between 1 and 3 in the morning, especially on Sundays.


Comment posted in WTTW Channel 11 - Summerfest '79 (Pledge Break #2, 1979) by Smctopia on Saturday, March 21st, 2015 at 12:30pm CT

I just heard a song by Jane Olivor on MeTv radio!


Comment posted in WBBM Channel 2 - Seal of Good Practice, SSB, & Station Sign-Off (1981) by ChrisBCritter on Friday, March 20th, 2015 at 5:25am CT

Interesting - I remember once seeing The Court-Martial of Billy Mitchell aired in black and white around this date. Next time I saw it I was surprised to see it was in color! Wonder how that happened?


Comment posted in WBBM Channel 2 - Seal of Good Practice, SSB, & Station Sign-Off (1981) by ER3017 on Thursday, March 19th, 2015 at 6:29pm CT

@Detroit4Chicago- It is the second showing of "The Late Show"; they were airing "The Court-Martial of Billy Mitchell" at 3:30am and probably signed off at about 5:30am. Here's the schedule.


Comment posted in Folger's - "My Wife Can't Make Coffee" (Commercial, 1978) by Pete on Thursday, March 19th, 2015 at 2:08am CT

I just Googled sotz for the hell of it, Fuzzy. I came across this and MAYBE this had something to do with it perhaps...

http://www.woodstovewizard.com/sotz-barrel-stove-kit.html

Just for the record, I'm not a huge drinker of coffee but my girlfriend is. I've learned to make a mean cup of coffee and a mean whiskey cocktail. BOTH will put hair on your boo boo. :-D


Comment posted in McDonald's - "Shamrock Shake" (Commercial, 1985) by Pete on Thursday, March 19th, 2015 at 1:59am CT

Got a Shamrock Shake today. They've gone back to the original recipe.


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