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Miller Lite - "The First Lite Beer Open" (Commercial, 1986)

Here's a commercial for Miller Lite - The First Lite Beer Open. Featuring John Madden, Rodney Dangerfield, Dick Butkus, Bob Uecker , and others (which I'm sure you'll help me name) :-)

Has a Copyright of 1985.

This aired on local Chicago TV on Sunday, January 12th 1986.

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This clip aired on Sunday, January 12th 1986, and is included in the following categories:

Viewer Comments

Former New York Yankees manager Billy Martin is the one in the yellow floppy hat. He died three years later in a car accident.
Comment posted by MST3K1993 on Saturday, February 23rd 2008 at 12:17am.

Greatest ad campaign of all time. Don't know what Miller Lite was thinking when they abandoned it for all of the lame ad campaigns that followed!
Comment posted by Ray on Saturday, February 23rd 2008 at 2:25am.

Mickey Spillane and Bubba Smith are two of the other celebrities in the ad.
And I kinda like the "Man Laws" ad campaign for Miller Lite, but yes, this is better.

Comment posted by daniel75 on Saturday, February 23rd 2008 at 2:46am.

Let's not forget ex-NFL players L.C. Greenwood (The can crusher in one Miller Lite commerical),and Bert Jones (who tried to do what L.C. did in another commerical).And ex-New York Met "Marvelious" Marv Throneberry (who said,"This 'Open' otta be closed!).

Do you all remember Billy Martin's commercial with Yankees owner George Stienbrenner?That too was a classic.

Comment posted by SoxOnTV44 on Saturday, February 23rd 2008 at 10:22am.

Ben Davidson was the big burly bearded guy saying "This calls for another Lite Beer from Miller".

Steve Mizerak was the guy hitting the golf ball like he was shooting pool (he did the "you can work up a thirst even when you're just showing off" commercial where he sank a really tricky pool shot).

And who could forget "the Doll", Lee Meredith?

Billy Martin had two other memorable Miller Lite commercial moments: one in the "Group Photo" ad where he was giving someone bunny ears ("knock it off Billy, you NEED this job!") and the one with rodeo cowboy Jim Shoulders where he talks about how Lite quenches his thirst after a day of rounding up dogies and Billy responds "I didn't punch that doggie!"

Comment posted by Ray on Sunday, February 24th 2008 at 1:46am.

I think that was Bob Uecker trying to hit the ball out from UNDER the water hazard.
Comment posted by armitagenlowell on Sunday, February 24th 2008 at 3:03pm.

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This clip has been viewed 3598 times.
This clip debuted on FuzzyMemories.TV on Friday, February 22nd 2008.
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Comment posted in First Federal of Chicago - "Saving Nut" (Commercial, 1978) by David H on Sunday, September 25th, 2016 at 10:46pm CT

Just watched this commercial here for the first time, and remembered it instantly from when it originally aired. A pleasant, simple, straightforward and effective message expressed without yelling, bombast or any people acting like idiots. Those were the days.


Comment posted in WMAQ Channel 5 - Gavilan - "The Guns of Harry August" (Opening, Break & Ending, 1982) by Phantom on Sunday, September 25th, 2016 at 8:24pm CT

TNT aired reruns of this show in the middle 1990s.


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Added name of Merrill Lynch ad spokesman to description (info courtesy of a YT user).


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The only place I can find Sanka now is on amazon. At least it's still around, stopping people from feeling edgy.


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A portion of this clip was featured in a recent episode of AMC's The Making of the Mob: Chicago.

The episode was the Second Season finale, entitled "Last Man Standing" and premiered on August 29th 2016. After notorious mobster Sam Giancana meets his end, one of the characters watches the evening news for updates. See a screen shot from this episode as well as our end credit here.


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This ad features footage of the Lobster ride that was located at the Marriott's Great America in Santa Clara California as the one in Gurnee has five cars per arm, not four.


Comment posted in Marriott's Great America (Commercial, 1979) by Smctopia on Tuesday, September 13th, 2016 at 10:06pm CT

The footage of the Lobster ride in this ad is actually from the Marriott's Great America in Santa Clara, CA and not the one in Gurnee. The giveaway is that California's Lobster had four cars per arm while Gurnee's has five. Gurnee's Lobster was renamed East River Crawler but in 2017 will revert to the Lobster name and be relocated to where the Orbit was located. Orbit is being removed.


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Modified clip description with corrected info of run of better-known (and completely different) series of same name.


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