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Miller Lite - "The First Lite Beer Open" (Commercial, 1986)

Here's a commercial for Miller Lite - The First Lite Beer Open. Featuring John Madden, Rodney Dangerfield, Dick Butkus, Bob Uecker , and others (which I'm sure you'll help me name) :-)

Has a Copyright of 1985.

This aired on local Chicago TV on Sunday, January 12th 1986.

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This clip aired on Sunday, January 12th 1986, and is included in the following categories:

Viewer Comments

Former New York Yankees manager Billy Martin is the one in the yellow floppy hat. He died three years later in a car accident.
Comment posted by MST3K1993 on Saturday, February 23rd 2008 at 12:17am.

Greatest ad campaign of all time. Don't know what Miller Lite was thinking when they abandoned it for all of the lame ad campaigns that followed!
Comment posted by Ray on Saturday, February 23rd 2008 at 2:25am.

Mickey Spillane and Bubba Smith are two of the other celebrities in the ad.
And I kinda like the "Man Laws" ad campaign for Miller Lite, but yes, this is better.

Comment posted by daniel75 on Saturday, February 23rd 2008 at 2:46am.

Let's not forget ex-NFL players L.C. Greenwood (The can crusher in one Miller Lite commerical),and Bert Jones (who tried to do what L.C. did in another commerical).And ex-New York Met "Marvelious" Marv Throneberry (who said,"This 'Open' otta be closed!).

Do you all remember Billy Martin's commercial with Yankees owner George Stienbrenner?That too was a classic.

Comment posted by SoxOnTV44 on Saturday, February 23rd 2008 at 10:22am.

Ben Davidson was the big burly bearded guy saying "This calls for another Lite Beer from Miller".

Steve Mizerak was the guy hitting the golf ball like he was shooting pool (he did the "you can work up a thirst even when you're just showing off" commercial where he sank a really tricky pool shot).

And who could forget "the Doll", Lee Meredith?

Billy Martin had two other memorable Miller Lite commercial moments: one in the "Group Photo" ad where he was giving someone bunny ears ("knock it off Billy, you NEED this job!") and the one with rodeo cowboy Jim Shoulders where he talks about how Lite quenches his thirst after a day of rounding up dogies and Billy responds "I didn't punch that doggie!"

Comment posted by Ray on Sunday, February 24th 2008 at 1:46am.

I think that was Bob Uecker trying to hit the ball out from UNDER the water hazard.
Comment posted by armitagenlowell on Sunday, February 24th 2008 at 3:03pm.

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This clip has been viewed 4082 times.
This clip debuted on FuzzyMemories.TV on Friday, February 22nd 2008.
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Comment posted in WFLD Channel 32 - Ending of Oral Roberts And You, Thought For Today & Station Sign-Off (1979) by RocketBoy on Thursday, June 22nd, 2017 at 10:18pm CT

And in case you were wondering, the music bed on the sign-off is "Romanticarium" by Bill Giant from the NBC production music library.


Comment posted in WTTW Channel 11 - Soundstage (Opening, 1977) by Pushbutton on Thursday, June 22nd, 2017 at 11:01am CT

While this clip aired I was pressing "record" on my little shoebox cassette recorder and pointing my microphone at the TV speaker. I was 14 years old and thought Martin Mull was a real hoot. I played the heck out of that cassette that summer. My friends and I enjoyed Flo & Eddie's "history of rock n' roll thus far" or whatever they called it. Nice to have an exact airdate; thanks for this!


Comment posted in WFLD Channel 32 - Lunchtime Fun - "The Monkees" (Commercial Break #3, 1982) by Szake on Tuesday, June 20th, 2017 at 7:45pm CT

Is that Orson Welles doing the voice over for the Time Magazine commercial?


Comment posted in Panos Productions (Demonstration Reel, 1978) by TeleFrank on Tuesday, June 20th, 2017 at 7:15am CT

Panos Productions did not produce the Outdoor Sportsman. Joe Wyer the host and producer of the show may have used them occasionally and they did produce the program open. Other than that Joe produced his show out of Studio B at WCIU-TV's Board of Trade Studios. Often he showed 16mm films produced by others. But I clearly remember the day he prepped a deer for "stuffing" live on the desk of the Stock Market Observer. Joe was a taxidermist by trade. His show was a little different every week.

Ernie Panos the owner of Panos Productions was a Greek born dentist who created Panos Productions to produce his own greek language show. He soon discovered that his fellow ethnic broadcasters would use his services for location shooting and occasionally a commercial. They were cheap and incidentally, since you made such a big deal about it in the description the main draw was the CG. WCIU had an art department but not a CG. Paying for the art department to create a slide or a graphic card was a cost that could be avoided by just typing on the Panos CG. It was amazing for these producers.

Not sure what happened I had left WCIU by then but Panos's show went off the air and I think the production company followed. Some years later I recall that Mr. Panos was in the news for fondling young patients. He was acquitted for that. I think he's dead.


Comment posted in Chicago Cubs Game Promotions (Commercial, 1982) by W.B. on Wednesday, June 14th, 2017 at 7:02pm CT

Sort of reminds me of the New York Mets' 1980 ad campaign "The Magic Is Back" . . . six years before they won the World Series in seven games. But in '80 they had no magic whatsoever.


Comment posted in WKBS Channel 48 - Snipets - "Homework First" (1983) by W.B. on Saturday, June 10th, 2017 at 8:59pm CT

Anyone know which New York City station aired "Snipets"? (Either would have been WNEW Channel 5 or WPIX Channel 11 - unless WOR Channel 9 aired them within "Romper Room.")


Comment posted in WKBS Channel 48 - Snipets - "Homework First" (1983) by Phantom on Saturday, June 10th, 2017 at 7:14am CT

A keyword search of Newspapers.com yielded Snipets airings listed on the schedules of WMTV Channel 15 in Madison, Wisconsin from 1979-1982.


Comment posted in WKBS Channel 48 - Snipets - "Homework First" (1983) by W.B. on Friday, June 9th, 2017 at 5:27am CT

Another confirmed "non-Field" station to air "Snipets," as of 1980, was KTLA Channel 5 in Los Angeles (future sister to our own WGN Channel 9).


Comment posted in WKBS Channel 48 - Snipets - "Homework First" (1983) by W.B. on Friday, June 9th, 2017 at 5:27am CT

Another confirmed "non-Field" station to air "Snipets," as of 1980, was KTLA Channel 5 in Los Angeles (future sister to our own WGN Channel 9).


Comment posted in WBBM Newsradio 78 - "Turn To Us First" (Commercial, 1984) by W.B. on Thursday, June 8th, 2017 at 7:31pm CT

Also . . . if 1010 WINS' ads used that first shot, what would the voiceover have said . . . "A severe thunderstorm could be heading our way - who'll tell you 'weather' or not?"


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