Home  News & Views  Forums  Donate  About  Contact  
Search our online archive of 4,732 clips.
Category Search:
Keyword Search:  
Latest Additions - Recently Viewed - - My Favorites - Most Favorited - Most Commented - Sponsored - Random
Loading the player ...
Share You must Log In to store favorites.
This clip is favorited by 2 people.
 Link/Embed

Miller Lite - "The First Lite Beer Open" (Commercial, 1986)

Here's a commercial for Miller Lite - The First Lite Beer Open. Featuring John Madden, Rodney Dangerfield, Dick Butkus, Bob Uecker , and others (which I'm sure you'll help me name) :-)

Has a Copyright of 1985.

This aired on local Chicago TV on Sunday, January 12th 1986.

Click here to search for related videos.

This clip aired on Sunday, January 12th 1986, and is included in the following categories:

Viewer Comments

Former New York Yankees manager Billy Martin is the one in the yellow floppy hat. He died three years later in a car accident.
Comment posted by MST3K1993 on Saturday, February 23rd 2008 at 12:17am.

Greatest ad campaign of all time. Don't know what Miller Lite was thinking when they abandoned it for all of the lame ad campaigns that followed!
Comment posted by Ray on Saturday, February 23rd 2008 at 2:25am.

Mickey Spillane and Bubba Smith are two of the other celebrities in the ad.
And I kinda like the "Man Laws" ad campaign for Miller Lite, but yes, this is better.

Comment posted by daniel75 on Saturday, February 23rd 2008 at 2:46am.

Let's not forget ex-NFL players L.C. Greenwood (The can crusher in one Miller Lite commerical),and Bert Jones (who tried to do what L.C. did in another commerical).And ex-New York Met "Marvelious" Marv Throneberry (who said,"This 'Open' otta be closed!).

Do you all remember Billy Martin's commercial with Yankees owner George Stienbrenner?That too was a classic.

Comment posted by SoxOnTV44 on Saturday, February 23rd 2008 at 10:22am.

Ben Davidson was the big burly bearded guy saying "This calls for another Lite Beer from Miller".

Steve Mizerak was the guy hitting the golf ball like he was shooting pool (he did the "you can work up a thirst even when you're just showing off" commercial where he sank a really tricky pool shot).

And who could forget "the Doll", Lee Meredith?

Billy Martin had two other memorable Miller Lite commercial moments: one in the "Group Photo" ad where he was giving someone bunny ears ("knock it off Billy, you NEED this job!") and the one with rodeo cowboy Jim Shoulders where he talks about how Lite quenches his thirst after a day of rounding up dogies and Billy responds "I didn't punch that doggie!"

Comment posted by Ray on Sunday, February 24th 2008 at 1:46am.

I think that was Bob Uecker trying to hit the ball out from UNDER the water hazard.
Comment posted by armitagenlowell on Sunday, February 24th 2008 at 3:03pm.

You must be logged into the forums to add comments.

This clip has been viewed 4234 times.
This clip debuted on FuzzyMemories.TV on Friday, February 22nd 2008.
Latest News & Views:
2015 Christmas Presents (12/30)
Latest Forum Posting:
Memories of John Coleman

Latest Additions
10 total pages
 1  2  3  4  5  6  7 8 9 1 page forward10 pages forward

Snipets - "Come Back Here" (1981)

Creative Mirrors - "Golf Perfection" (Commercial, 1981)

WYEN FM 107 - "Request Radio" (Commercial, 1979)

Columbus Builders with Bob Bell (Commercial, 1981)

Laser Blast by Activision (Commercial, 1981)


Most Recent Site Comments

Comment posted in WSNS Channel 44 - Speed Racer (Bumper Promo, 1980) by Pushbutton on Sunday, January 7th, 2018 at 5:49pm CT

Seems like Speed kept getting farmed out to progressively higher stations; 32..44..50..60..66....


Comment posted in WYEN FM 107 - "Request Radio" (Commercial, 1979) by Szake on Friday, January 5th, 2018 at 2:26pm CT

Christopher Michael offers two tales about a common radio mental hiccup - "At WYEN in Des Plaines, Illinois where I was an overnight jock, several of us were talking about Chicago's WCFL, and wouldn't you know, a song ended, I opened the mic and proudly said 'WCFL...' Then I paused for what must have seemed like an eternity while I tried to figure out just what the heck I would do next. I think I said something like "Well, actually, no, this is WYEN. But you knew that." We were known as Request Radio, but one night I was listening to WLS, 'the Big 89,' on my way to work and was really connected to the music and J.J. Jeffries doing the evening show. So I got on the air and with my first selling of the phone number for requests, I gave the phone number for WLS. We were a suburban Chicago station with a fairly low number of listeners - or so I thought. I learned otherwise when people started calling me, saying the guy at the phone number I gave was getting really angry that our listeners were calling him!" Christopher went on to work for Mutual, NBC, was an editor and writer for Paul Harvey - and is now a news anchor at WLS.


Comment posted in Snipets - "Come Back Here" (1981) by FuzzyMemories on Thursday, January 4th, 2018 at 5:48pm CT

Thank you! :-)


Comment posted in Snipets - "Come Back Here" (1981) by Smctopia on Wednesday, January 3rd, 2018 at 9:06pm CT

Just sent you a donation to sponsor this clip. :-)


Comment posted in WTTW Channel 11 - Dave Allen At Large - "Warning" (1982) by LaPrincess on Tuesday, December 19th, 2017 at 2:24am CT

My parents used to watch him.


Comment posted in WTTW Channel 11 - Dave Allen At Large - "Warning" (1982) by Tommy33 on Tuesday, December 5th, 2017 at 8:24am CT

Dave Allen and Monty Python - A Great Sunday Night on Channel 11! If you watch this show notice that Allen lost the top of his left forefinger. He tells many different stories about how he lost it.


Comment posted in WTTW Channel 11 - Dave Allen At Large - "Warning" (1982) by W.B. on Tuesday, December 5th, 2017 at 5:44am CT

I'd gotten a DVD compilation of some of his works - apparently an import (must've been that Amazon link 'Polyrasmatazz' mentioned). Fortunately, I have a multi-region DVD player to play it on.

And some commercial stations ran DAaL. In New York City, WPIX Channel 11 ran it for a time in 1975, and then in 1980 it was WOR Channel 9's turn (one of his later seasons).


Comment posted in WBBM Channel 2 - First Edition (Mostly Complete, 1979) by W.B. on Sunday, November 19th, 2017 at 4:15pm CT

The details have been duly filled in by the pertinent elves in charge of fleshing out same.


Comment posted in Son of Svengoolie - "Studio Tour" (Break 5, Show #334 - Last Show) by W.B. on Monday, November 6th, 2017 at 1:02pm CT

Wonder what cameras were used by 'FLD then - Ikegamis? Philips'?


Comment posted in Foremost Liquor Stores (Commercial, 1981) by CaptainMorgan on Thursday, October 19th, 2017 at 7:01pm CT

The one that was on Kingery Road/IL Route 83 is now Binney's and is quite a place


<<< Older
  News & Views  Forums  Donate  About  Contact  Disclaimer  Links  Press   
This page was created in 0.81523 seconds 2007-2018 Museum of Classic Chicago Television