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Miller Lite - "The First Lite Beer Open" (Commercial, 1986)

Here's a commercial for Miller Lite - The First Lite Beer Open. Featuring John Madden, Rodney Dangerfield, Dick Butkus, Bob Uecker , and others (which I'm sure you'll help me name) :-)

Has a Copyright of 1985.

This aired on local Chicago TV on Sunday, January 12th 1986.

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Viewer Comments

Former New York Yankees manager Billy Martin is the one in the yellow floppy hat. He died three years later in a car accident.
Comment posted by MST3K1993 on Saturday, February 23rd 2008 at 12:17am.

Greatest ad campaign of all time. Don't know what Miller Lite was thinking when they abandoned it for all of the lame ad campaigns that followed!
Comment posted by Ray on Saturday, February 23rd 2008 at 2:25am.

Mickey Spillane and Bubba Smith are two of the other celebrities in the ad.
And I kinda like the "Man Laws" ad campaign for Miller Lite, but yes, this is better.

Comment posted by daniel75 on Saturday, February 23rd 2008 at 2:46am.

Let's not forget ex-NFL players L.C. Greenwood (The can crusher in one Miller Lite commerical),and Bert Jones (who tried to do what L.C. did in another commerical).And ex-New York Met "Marvelious" Marv Throneberry (who said,"This 'Open' otta be closed!).

Do you all remember Billy Martin's commercial with Yankees owner George Stienbrenner?That too was a classic.

Comment posted by SoxOnTV44 on Saturday, February 23rd 2008 at 10:22am.

Ben Davidson was the big burly bearded guy saying "This calls for another Lite Beer from Miller".

Steve Mizerak was the guy hitting the golf ball like he was shooting pool (he did the "you can work up a thirst even when you're just showing off" commercial where he sank a really tricky pool shot).

And who could forget "the Doll", Lee Meredith?

Billy Martin had two other memorable Miller Lite commercial moments: one in the "Group Photo" ad where he was giving someone bunny ears ("knock it off Billy, you NEED this job!") and the one with rodeo cowboy Jim Shoulders where he talks about how Lite quenches his thirst after a day of rounding up dogies and Billy responds "I didn't punch that doggie!"

Comment posted by Ray on Sunday, February 24th 2008 at 1:46am.

I think that was Bob Uecker trying to hit the ball out from UNDER the water hazard.
Comment posted by armitagenlowell on Sunday, February 24th 2008 at 3:03pm.

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This clip has been viewed 2878 times.
This clip debuted on FuzzyMemories.TV on Friday, February 22nd 2008.
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Most Recent Site Comments

Comment posted in WBBM Channel 2 - Noonbreak - "Weather with Harry Volkman" (Segment & Break, 1978) by Fygee on Friday, August 28th, 2015 at 3:34pm CT

The weatherman's elephant jokes need work.


Comment posted in Independent Network News - "It's a Pacmen-Eat-Pacmen World" (1982) by Fygee on Friday, August 28th, 2015 at 3:33pm CT

The guy is right in that the ghosts follow a pattern that can be exploited. This was fixed in Ms. Pac-man a year later in 1981.

He must not have played it long enough to get to the infamous level 256 kill screen.


Comment posted in Service Chevrolet (Commercial, 1979) by Brian1978 on Thursday, August 27th, 2015 at 9:31am CT

That's definitely NOT Lisa Whelchel!!!! Such overacting in this commercial. Obviously they were hired for their looks and not their acting skills.


Comment posted in WMAQ Channel 5 - The Richard Pryor Special Tornado Warning (1977) by ChrisBCritter on Tuesday, August 25th, 2015 at 2:45pm CT

Checking the Tornado History Project, there was only one tornado listed for this date in Illinois. It was a pretty big one: an F4 which touched down at 7:20 PM near Atlanta, IL and ran northeast over seven miles along I-55; luckily no lives were lost and only two injuries.


Comment posted in Service Chevrolet (Commercial, 1979) by RaynerChelvestonMaddux on Sunday, August 23rd, 2015 at 10:31pm CT

No, I don't think that is her.


Comment posted in Independent Network News - "It's a Pacmen-Eat-Pacmen World" (1982) by Smctopia on Sunday, August 23rd, 2015 at 8:12pm CT

As a kid I could often hear my parents watching TV in the other room while I was in bed. I remember hearing the music at 2:25. Was that the "news theme" that Channel 9 news used since this aired on channel 9?


Comment posted in Service Chevrolet (Commercial, 1979) by Szake on Sunday, August 23rd, 2015 at 8:03pm CT

Is the blonde Lisa Whelchel?


Comment posted in WMAQ Channel 5 - The Richard Pryor Special Tornado Warning (1977) by Smctopia on Saturday, August 22nd, 2015 at 8:16pm CT

This made me curious to know who did the invent the first clock: the full name is Benjamin Banneker.


Comment posted in WMAQ Channel 5 - NewsCenter5 at 10pm - "Gas Crunch" (Partial Commercial Break & News Excerpt, 1979) by Fygee on Wednesday, August 19th, 2015 at 5:23pm CT

Is Herb Hugo the guy from up? The resemblance is uncanny.


Comment posted in WBBM Channel 2 - Channel 2 News - "You Never Know Who's Going To Drop By" (Promo, 1976) by Fygee on Wednesday, August 19th, 2015 at 4:41pm CT

Pretty awesome seeing Gene Siskel with hair and the porn stache there.


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