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Miller Lite - "The First Lite Beer Open" (Commercial, 1986)

Here's a commercial for Miller Lite - The First Lite Beer Open. Featuring John Madden, Rodney Dangerfield, Dick Butkus, Bob Uecker , and others (which I'm sure you'll help me name) :-)

Has a Copyright of 1985.

This aired on local Chicago TV on Sunday, January 12th 1986.

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This clip aired on Sunday, January 12th 1986, and is included in the following categories:

Viewer Comments

Former New York Yankees manager Billy Martin is the one in the yellow floppy hat. He died three years later in a car accident.
Comment posted by MST3K1993 on Saturday, February 23rd 2008 at 12:17am.

Greatest ad campaign of all time. Don't know what Miller Lite was thinking when they abandoned it for all of the lame ad campaigns that followed!
Comment posted by Ray on Saturday, February 23rd 2008 at 2:25am.

Mickey Spillane and Bubba Smith are two of the other celebrities in the ad.
And I kinda like the "Man Laws" ad campaign for Miller Lite, but yes, this is better.

Comment posted by daniel75 on Saturday, February 23rd 2008 at 2:46am.

Let's not forget ex-NFL players L.C. Greenwood (The can crusher in one Miller Lite commerical),and Bert Jones (who tried to do what L.C. did in another commerical).And ex-New York Met "Marvelious" Marv Throneberry (who said,"This 'Open' otta be closed!).

Do you all remember Billy Martin's commercial with Yankees owner George Stienbrenner?That too was a classic.

Comment posted by SoxOnTV44 on Saturday, February 23rd 2008 at 10:22am.

Ben Davidson was the big burly bearded guy saying "This calls for another Lite Beer from Miller".

Steve Mizerak was the guy hitting the golf ball like he was shooting pool (he did the "you can work up a thirst even when you're just showing off" commercial where he sank a really tricky pool shot).

And who could forget "the Doll", Lee Meredith?

Billy Martin had two other memorable Miller Lite commercial moments: one in the "Group Photo" ad where he was giving someone bunny ears ("knock it off Billy, you NEED this job!") and the one with rodeo cowboy Jim Shoulders where he talks about how Lite quenches his thirst after a day of rounding up dogies and Billy responds "I didn't punch that doggie!"

Comment posted by Ray on Sunday, February 24th 2008 at 1:46am.

I think that was Bob Uecker trying to hit the ball out from UNDER the water hazard.
Comment posted by armitagenlowell on Sunday, February 24th 2008 at 3:03pm.

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This clip has been viewed 3995 times.
This clip debuted on FuzzyMemories.TV on Friday, February 22nd 2008.
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Most Recent Site Comments

Comment posted in KBHK Channel 44 [San Francisco] - Ending of Popeye and Opening of The Banana Splits and Friends (1978) by GenerationY on Friday, April 28th, 2017 at 9:14pm CT

The "Tigger-style voiceover" is Fleegle, the Banana Split that Winchell voiced.


Comment posted in Channel 6 (Nashville) - "A Primitive Weather Channel Christmas" (Excerpt, 1975) by ToledoSoul on Friday, April 28th, 2017 at 7:13pm CT

Recently someone added this clip from CBS's 60 Minutes from 1970 that told of the earliest cable TV outlets springing up around the country. In one scene, they show off this actual device that featured a camera pointed at a mirror that moved around back and force showing off the dials and whatever notices placed on this counter. I'm guessing the Nashville cable outlets was the same exact thing except for the differences in the dials used.
https://www.youtube.com/watch?v=pd7-NXesr8s


Comment posted in Into The Valley Of The Space Invaders (Part 1, 1982) by Fygee on Wednesday, April 26th, 2017 at 4:20pm CT

If anyone is curious about the song featured in the video, its called Computer Games from Mi Sex.

https://www.youtube.com/watch?v=HiOi-KSiGM0


Comment posted in Slave I by Kenner (Commercial, 1981) by FuzzyMemories on Wednesday, April 26th, 2017 at 11:06am CT

Upgraded video file on this one.


Comment posted in WBFF Channel 45 (Baltimore, MD) - Captain Chesapeake (Opening & Excerpts, 1979) by GHilbrich on Tuesday, April 25th, 2017 at 4:19pm CT

One thing I liked about vacationing was we always drove. If we were driving to Florida or Minnesota or wherever, it meant that we were staying in some town or city at least one night before reaching our destination....so before we got to a hotel, I would beg my mom or dad to stop somewhere and get a TV GUIDE. First thing I did was scan the page of the next morning lineup...then like some kind of weirdo, I'd make sure I was up earlier than the first show I wanted to watch...seeing cartoons in other viewing areas outside of Chicago seemed like a real treat...many stations still ran things like Woody Woodpecker or Tom and Jerry with the full opening/ending titles (something WFLD cut in the late 70's...yet they left the openings to Popeye). Another treat for me, like this example, some had generic blanket titles like CARTOON CARNIVAL and you never knew what was coming up.


Comment posted in WGN Channel 9 - Saturday Matinee - "Abbott and Costello in Mexican Hayride" (Opening & Break, 1981) by GHilbrich on Tuesday, April 25th, 2017 at 3:58pm CT

My dad probably said something along these lines to me on the very afternoon this aired...

"Why don't you go outside and ride the snowmobile with your brother..isn't he taping this anyways? And don't sit so close to the tv!!"


Comment posted in WFLD Channel 32 - "Hardy Boys/Nancy Drew Mysteries" (Commercial Break #3, 1983) by W.B. on Saturday, April 22nd, 2017 at 10:58pm CT

There was a time when shows in syndication had to bear different titles because the programs were still running on the networks they originated from. Anyone remember Robert Young, Family Doctor that entered syndication within the last year or two Marcus Welby, M.D. was on the ABC schedule? And so it was with Happy Days Again.


Comment posted in WBFF Channel 45 (Baltimore, MD) - Captain Chesapeake (Opening & Excerpts, 1979) by Smctopia on Tuesday, April 18th, 2017 at 8:05pm CT

Very cool!


Comment posted in Marshall Field's - "Dream Sale" (Commercial, 1981) by Smctopia on Tuesday, April 18th, 2017 at 8:00pm CT

I just had a horrible dream that Marshall Field's got bought out by some big store out of New York and they changed the name and are now talking about selling off or leasing parts of the State Street store. Oh wait, that really happened.


Comment posted in Dusty Tennis Sports Set by Kenner (Commercial, 1975) by afdave on Tuesday, April 18th, 2017 at 1:56pm CT

WTH is up with Dusty? It looks like the way over-tanning mom.


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