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Miller Lite - "The First Lite Beer Open" (Commercial, 1986)

Here's a commercial for Miller Lite - The First Lite Beer Open. Featuring John Madden, Rodney Dangerfield, Dick Butkus, Bob Uecker , and others (which I'm sure you'll help me name) :-)

Has a Copyright of 1985.

This aired on local Chicago TV on Sunday, January 12th 1986.

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This clip aired on Sunday, January 12th 1986, and is included in the following categories:

Viewer Comments

Former New York Yankees manager Billy Martin is the one in the yellow floppy hat. He died three years later in a car accident.
Comment posted by MST3K1993 on Saturday, February 23rd 2008 at 12:17am.

Greatest ad campaign of all time. Don't know what Miller Lite was thinking when they abandoned it for all of the lame ad campaigns that followed!
Comment posted by Ray on Saturday, February 23rd 2008 at 2:25am.

Mickey Spillane and Bubba Smith are two of the other celebrities in the ad.
And I kinda like the "Man Laws" ad campaign for Miller Lite, but yes, this is better.

Comment posted by daniel75 on Saturday, February 23rd 2008 at 2:46am.

Let's not forget ex-NFL players L.C. Greenwood (The can crusher in one Miller Lite commerical),and Bert Jones (who tried to do what L.C. did in another commerical).And ex-New York Met "Marvelious" Marv Throneberry (who said,"This 'Open' otta be closed!).

Do you all remember Billy Martin's commercial with Yankees owner George Stienbrenner?That too was a classic.

Comment posted by SoxOnTV44 on Saturday, February 23rd 2008 at 10:22am.

Ben Davidson was the big burly bearded guy saying "This calls for another Lite Beer from Miller".

Steve Mizerak was the guy hitting the golf ball like he was shooting pool (he did the "you can work up a thirst even when you're just showing off" commercial where he sank a really tricky pool shot).

And who could forget "the Doll", Lee Meredith?

Billy Martin had two other memorable Miller Lite commercial moments: one in the "Group Photo" ad where he was giving someone bunny ears ("knock it off Billy, you NEED this job!") and the one with rodeo cowboy Jim Shoulders where he talks about how Lite quenches his thirst after a day of rounding up dogies and Billy responds "I didn't punch that doggie!"

Comment posted by Ray on Sunday, February 24th 2008 at 1:46am.

I think that was Bob Uecker trying to hit the ball out from UNDER the water hazard.
Comment posted by armitagenlowell on Sunday, February 24th 2008 at 3:03pm.

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This clip has been viewed 3144 times.
This clip debuted on FuzzyMemories.TV on Friday, February 22nd 2008.
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WSNS Channel 44 - The Dating Game - "Joey D'Auria" (Part 1, 1980)

WSNS Channel 44 - The Dating Game - "Joey D'Auria" (Part 2, 1980)

WSNS Channel 44 - The Dating Game - "Joey D'Auria" (Part 3, 1980)

WSNS Channel 44 - The Dating Game - "Joey D'Auria" (Part 4, 1980)

WSNS Channel 44 - The Dating Game - "Joey D'Auria" (Part 5, 1980)


Most Recent Site Comments

Comment posted in Coleco - Adam - "Is This Legal?" (Commercial, 1984) by Fygee on Friday, February 12th, 2016 at 7:04pm CT

Funny that Lori mentions having to start over. One of the biggest problems with the system is it generates a surge of electromagnetic energy on startup, causing it to sometimes wipe any disks or tapes that are in it or on it.


Comment posted in Time-Out Games by Mego (Commercial, 1980) by Fygee on Friday, February 12th, 2016 at 6:54pm CT

These actually are Game and Watches, just branded under and distributed by Mego since Nintendo had no presence in America yet. That all changed the following year when Donkey Kong came out.


Comment posted in WLS Channel 7 - "The Original 3:30 (4:30) Movie Opening!" (1969-1973?) by W.B. on Wednesday, February 10th, 2016 at 2:39pm CT

I also wish to add that, checking the LOC's (Library of Congress) catalogues of copyright entries as in Google Books, Raim's "Big Show Theme" copyright was registered on November 22nd 1968, five years to the day after JFK's assassination - a wild coincidence if ever there was one. But the original "4:30 Movie" opening, from all accounts, was also used in Detroit by WXYZ Channel 7 as well as by WABC. If it's true WLS never used this type opening with the difference in title, it'd be a surprise - given the use of that type of logo design in one of the promos Cathy Mustari designed.


Comment posted in WTTW Channel 11 - Movie Eleven - "Dr. Who" (Opening, 1976) by FuzzyMemories on Monday, February 8th, 2016 at 9:58pm CT

Music Source Discovered!

Another mystery music track is identified...

(are you ready?) :-)

The theme used for Movie Eleven here was composed by Dave Grusin and is from the soundtrack for the film "The Heart is a Lonely Hunter" [1968]. Apparently, although not yet confirmed (since the soundtrack is hard to come by) - the specific name of this track is called "Growing Pains". Here's a link right to the scene in the movie where the music is used.

Many thanks to Paul Simmons for providing us with the answer!


Comment posted in WLS Channel 7 - "The Original 3:30 (4:30) Movie Opening!" (1969-1973?) by FuzzyMemories on Monday, February 8th, 2016 at 9:24pm CT

Bernie Drayton actually e-mailed me with this information back in October of 2013, but somehow it got overlooked until now. Sorry for the oversight. :-(


Comment posted in WLS Channel 7 - "The Original 3:30 (4:30) Movie Opening!" (1969-1973?) by FuzzyMemories on Monday, February 8th, 2016 at 9:19pm CT

From W.B. - "It has since been revealed that the theme was composed by a chap named Walter Raim (who over the years, wrote many music cues for ABC promos) around 1968, in the movie program's waning months under its original title "The Big Show," and indeed it is registered with ASCAP as "Big Show Theme." It had been commissioned by ABC in New York, and was recorded at the now-defunct Gotham Recording Corp. in New York City, with Bernard Drayton and Susan Hamilton as producers and Herman Edel Associates as the music house, with The Lampert Agency and two of its staffers, agency producer Diane Flynn and agency creative director Bill Wurtzel, also involved in the making of this piece (this info courtesy Mr. Drayton himself, in a message to this individual on YouTube, where he has an account under the name "Last Minute Entertainment"). Ed Rice was the recording engineer."


Comment posted in WSNS Channel 44 - Summit Series Game 8 (Commercial Break, 1972) by AnnArborMI90 on Monday, February 8th, 2016 at 5:59pm CT

I am curious as to what format this may be. I know it's not CV-2000, since that only recorded in black-and-white. I'm thinking Type A VTR.


Comment posted in WSNS Channel 44 - The Dating Game - "Joey D'Auria" (Part 4, 1980) by W.B. on Monday, January 25th, 2016 at 6:12am CT

I.I.N.M., Chuck Barris, besides being responsible for both "The Dating Game" and "The Newlywed Game" (not to mention "The Gong Show"), also produced "The New Treasure Hunt," which may explain how that post-Game 1 music on "The Dating Game" that 'BobAnthony' mentioned, ahem, got around . . . as well as the tuxes.


Comment posted in WSNS Channel 44 - The Dating Game - "Joey D'Auria" (Part 4, 1980) by BobAnthony on Sunday, January 24th, 2016 at 10:10pm CT

You kind of get the feeling that this go round of The Dating Game was quite ribald...Jim Lange's tuxes notwithstanding. These I think were among those worn by Geoff Edwards when he hosted "The New Treasure Hunt." And yes to WB's point this was the version seen on WOR-TV Channel 9 along with The Newlywed Game's 1977-80 run. I remember seeing reruns of these shows on 9 in the mid 80's as a prep for the "New" versions of these shows.


Comment posted in WSNS Channel 44 - The Dating Game - "Joey D'Auria" (Part 2, 1980) by BobAnthony on Sunday, January 24th, 2016 at 10:05pm CT

By the way, the music used after the end of game one should be familiar to game show fans like myself. It was used when one of the prizes was won or perhaps passed up on The New Treasure Hunt (1973-77). It also served as the show's closing theme.


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