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Miller Lite - "The First Lite Beer Open" (Commercial, 1986)

Here's a commercial for Miller Lite - The First Lite Beer Open. Featuring John Madden, Rodney Dangerfield, Dick Butkus, Bob Uecker , and others (which I'm sure you'll help me name) :-)

Has a Copyright of 1985.

This aired on local Chicago TV on Sunday, January 12th 1986.

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This clip aired on Sunday, January 12th 1986, and is included in the following categories:

Viewer Comments

Former New York Yankees manager Billy Martin is the one in the yellow floppy hat. He died three years later in a car accident.
Comment posted by MST3K1993 on Saturday, February 23rd 2008 at 12:17am.

Greatest ad campaign of all time. Don't know what Miller Lite was thinking when they abandoned it for all of the lame ad campaigns that followed!
Comment posted by Ray on Saturday, February 23rd 2008 at 2:25am.

Mickey Spillane and Bubba Smith are two of the other celebrities in the ad.
And I kinda like the "Man Laws" ad campaign for Miller Lite, but yes, this is better.

Comment posted by daniel75 on Saturday, February 23rd 2008 at 2:46am.

Let's not forget ex-NFL players L.C. Greenwood (The can crusher in one Miller Lite commerical),and Bert Jones (who tried to do what L.C. did in another commerical).And ex-New York Met "Marvelious" Marv Throneberry (who said,"This 'Open' otta be closed!).

Do you all remember Billy Martin's commercial with Yankees owner George Stienbrenner?That too was a classic.

Comment posted by SoxOnTV44 on Saturday, February 23rd 2008 at 10:22am.

Ben Davidson was the big burly bearded guy saying "This calls for another Lite Beer from Miller".

Steve Mizerak was the guy hitting the golf ball like he was shooting pool (he did the "you can work up a thirst even when you're just showing off" commercial where he sank a really tricky pool shot).

And who could forget "the Doll", Lee Meredith?

Billy Martin had two other memorable Miller Lite commercial moments: one in the "Group Photo" ad where he was giving someone bunny ears ("knock it off Billy, you NEED this job!") and the one with rodeo cowboy Jim Shoulders where he talks about how Lite quenches his thirst after a day of rounding up dogies and Billy responds "I didn't punch that doggie!"

Comment posted by Ray on Sunday, February 24th 2008 at 1:46am.

I think that was Bob Uecker trying to hit the ball out from UNDER the water hazard.
Comment posted by armitagenlowell on Sunday, February 24th 2008 at 3:03pm.

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This clip has been viewed 3471 times.
This clip debuted on FuzzyMemories.TV on Friday, February 22nd 2008.
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Most Recent Site Comments

Comment posted in WFLD Channel 32 - Monstrous Movie - "The House of Fear" (Opening Excerpt, 1982) by VintageCanada on Thursday, July 28th, 2016 at 1:20pm CT

I've tried my best to make sure I have my transfers done with audio on both sides, and if there is a one-sided audio issue, I try to make sure the encoding of my video files have that issue corrected.

I am 99% successful in this regard, but I can't account for any occasion where which either side of my audio cables are either accidentally unplugged, not in tight, or just don't work at all, and having to find exactly which cable has the issue, as I have so many going both ways to/from multiple units, plus having multiple audio sources feeding to one of my computers via two switch boxes.


Comment posted in WFLD Channel 32 - Monstrous Movie - "The House of Fear" (Opening Excerpt, 1982) by FuzzyMemories on Tuesday, July 26th, 2016 at 10:25pm CT

GHilbrich - I'll bet if we told your nine year old self, right after you were done taping, how long this recording would live on, and how many people would see it, your little head would have exploded. ;-)

Szake - You're right, of course. This is just a very early DVD transfer done on a machine with audio only plugged into one channel. I'll fix it eventually. :-) (also, I know those recent clips are one channel audio - still learning how to fix that in Premiere)


Comment posted in Ponderosa Steakhouse With Phyllis Diller (Commercial, 1980) by Smctopia on Tuesday, July 26th, 2016 at 9:58pm CT

I doubt they needed to put her name under her picture. How could the viewer not know Phyllis Diller?


Comment posted in WFLD Channel 32 - Monstrous Movie - "The House of Fear" (Opening Excerpt, 1982) by Szake on Tuesday, July 26th, 2016 at 8:55pm CT

GHilbrich: When I was younger, I prided myself on how I could trim commercial breaks from tapes. I wish I let them run longer. The reason I left the comment about the one channel of audio, is many of our recordings are mono, and we can just duplicate the same audio track on both left and right so someone on headphones doesn't think they are going deaf in one ear.


Comment posted in WFLD Channel 32 - Monstrous Movie - "The House of Fear" (Opening Excerpt, 1982) by GHilbrich on Tuesday, July 26th, 2016 at 6:42pm CT

Szake...

The audio is my fault. That's how my original VHS was recorded...My 9 year old self was a little "pause happy" too...some of the opening is cut as you can tell.


Comment posted in Various (Nashville Stations) - "A Flippin' Country Christmas"(1975) by GenerationY on Monday, July 25th, 2016 at 11:56am CT

Fun fact: The voice of Marty, the black kid in "The City That Forgot About Christmas" was a young Phil Morris, a.k.a. Jackie Chiles from "Seinfeld."


Comment posted in WCFL AM 1000 - "Hot Ticket" (Commercial, 1981) by Szake on Sunday, July 24th, 2016 at 10:00pm CT

The audio is only on the right channel on this video.


Comment posted in WFLD Channel 32 - Monstrous Movie - "The House of Fear" (Opening Excerpt, 1982) by Szake on Sunday, July 24th, 2016 at 9:59pm CT

The audio is only on the left channel on this video.


Comment posted in WGN Channel 9 - Mid-Day Report With Jack Taylor (1976) by FuzzyMemories on Sunday, July 24th, 2016 at 3:29pm CT

Upgraded the video file on this one.


Comment posted in ON TV - "Premiere Night" (Opening, 1980) by VintageCanada on Saturday, July 23rd, 2016 at 4:31pm CT

I have a partial (?) SportsVision commercial from May 1, 1982:



And from the same date, a WBBS on-screen station ID:



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