Home  News & Views  Forums  Donate  About  Contact  
Search our online archive of 4,576 clips.
Category Search:
Keyword Search:  
Latest Additions - Recently Viewed - - My Favorites - Most Favorited - Most Commented - Sponsored - Random
Loading the player ...
Share You must Log In to store favorites.
This clip is favorited by 1 person.
 Link/Embed

Miller Lite - "The First Lite Beer Open" (Commercial, 1986)

Here's a commercial for Miller Lite - The First Lite Beer Open. Featuring John Madden, Rodney Dangerfield, Dick Butkus, Bob Uecker , and others (which I'm sure you'll help me name) :-)

Has a Copyright of 1985.

This aired on local Chicago TV on Sunday, January 12th 1986.

Click here to search for related videos.

This clip is included in the following categories:

Viewer Comments

Former New York Yankees manager Billy Martin is the one in the yellow floppy hat. He died three years later in a car accident.
Comment posted by MST3K1993 on Saturday, February 23rd 2008 at 12:17am.

Greatest ad campaign of all time. Don't know what Miller Lite was thinking when they abandoned it for all of the lame ad campaigns that followed!
Comment posted by Ray on Saturday, February 23rd 2008 at 2:25am.

Mickey Spillane and Bubba Smith are two of the other celebrities in the ad.
And I kinda like the "Man Laws" ad campaign for Miller Lite, but yes, this is better.

Comment posted by daniel75 on Saturday, February 23rd 2008 at 2:46am.

Let's not forget ex-NFL players L.C. Greenwood (The can crusher in one Miller Lite commerical),and Bert Jones (who tried to do what L.C. did in another commerical).And ex-New York Met "Marvelious" Marv Throneberry (who said,"This 'Open' otta be closed!).

Do you all remember Billy Martin's commercial with Yankees owner George Stienbrenner?That too was a classic.

Comment posted by SoxOnTV44 on Saturday, February 23rd 2008 at 10:22am.

Ben Davidson was the big burly bearded guy saying "This calls for another Lite Beer from Miller".

Steve Mizerak was the guy hitting the golf ball like he was shooting pool (he did the "you can work up a thirst even when you're just showing off" commercial where he sank a really tricky pool shot).

And who could forget "the Doll", Lee Meredith?

Billy Martin had two other memorable Miller Lite commercial moments: one in the "Group Photo" ad where he was giving someone bunny ears ("knock it off Billy, you NEED this job!") and the one with rodeo cowboy Jim Shoulders where he talks about how Lite quenches his thirst after a day of rounding up dogies and Billy responds "I didn't punch that doggie!"

Comment posted by Ray on Sunday, February 24th 2008 at 1:46am.

I think that was Bob Uecker trying to hit the ball out from UNDER the water hazard.
Comment posted by armitagenlowell on Sunday, February 24th 2008 at 3:03pm.

You must be logged into the forums to add comments.

This clip has been viewed 2750 times.
This clip debuted on FuzzyMemories.TV on Friday, February 22nd 2008.
Latest News & Views:
Christmas Treat! (12/31)
Latest Forum Posting:
WGN Flashback 1951

Latest Additions
10 total pages
 1  2  3  4  5  6  7 8 9 1 page forward10 pages forward

WFLD Channel 32 - Son of Svengoolie - "Vampire Lovers" (Promo, 1984)

Remington Micro Screen (Commercial, 1983)

WFLD Channel 32 - Son of Svengoolie - "Madhouse" (Promo, 1984)

Snipets - "Body Pride" (1976?)

WTTW Channel 11 - Inside Educational Television (Part 1, 1960)


Most Recent Site Comments

Comment posted in Snipets - "Body Pride" (1976?) by michaeljchicago on Tuesday, June 23rd, 2015 at 10:16pm CT

I am sure that "Come Back here" is out there somewhere!


Comment posted in WFLD Channel 32 - Son of Svengoolie - "Madhouse" (Promo, 1984) by 4thtroika on Thursday, June 18th, 2015 at 4:30pm CT

Very cool!


Comment posted in WBBM Channel 2 - The Bad News Bears (Opening & Sponsorship, 1979) by ChitownTVFan on Thursday, June 18th, 2015 at 8:41am CT

The movie Bob Carrington was referring to was the 1968 movie "Villa Rides" starring Yul Brynner, Robert Mitchum, Maria Grazia Buccella & Herbert Lom.


Comment posted in WGN Channel 9 - Creature Features (Opening + Sales Presentation Excerpt, 1970?/1973) by Betamax75 on Tuesday, June 16th, 2015 at 9:33pm CT

Twilight Time has released it on Blu-ray. I will order my copy before it becomes out-of-print.


Comment posted in WGN Channel 9 - The SFM Holiday Network - "Margie" (Promo, 1981) by VintageCanada on Friday, June 12th, 2015 at 7:59pm CT

Did anyone notice the Monday Night Football theme heard at the start and end of this promo?


Comment posted in The Peddalciser (Commercial Offer, 1983) by NiteOwl on Wednesday, June 10th, 2015 at 6:14pm CT

Wonder why this thing isn't around anymore? "Let me see what happens if I stand on it?." Merry Christmas!


Comment posted in Snipets - "Body Pride" (1976?) by Smctopia on Tuesday, June 9th, 2015 at 10:01pm CT

Cool find but we all know which one we're waiting for...


Comment posted in The Lost Snipets - "Meditation On A Bath" (A FuzzyMemories Re-Creation) by Smctopia on Tuesday, June 9th, 2015 at 9:29pm CT

I found this on YouTube as a Sesame Street clip. Check out the comments though because someone named Paul Kyriazi claims to have directed it for Sesame Street and said that Mark Krigbaum produced and edited it and Roy Cox photographed it on 16mm film. The link is:
https://www.youtube.com/watch?v=oPgC8PGfnv4


Comment posted in WBBM Channel 2 - The 1982 Chicago Emmy Awards (Excerpt, 1982) by FuzzyMemories on Tuesday, June 9th, 2015 at 3:40pm CT

OK - now having actually watched the clip again, I know what's going on here. I forgot where this clip originated but it wasn't with me. It is a clip from the 1982 Emmys, but it was shown during a segment of Steve Dahl's It's Too Early show. (the slide at the end is going back into the show (or perhaps to a commercial break), where you can hear the in-studio band noodling) Perhaps he showed this clip in anticipation of the 1983 Emmy Awards - not sure.


Comment posted in Chatter's World - "Chatter's Drafted" (1960) by HUdson 3-2700 on Sunday, June 7th, 2015 at 10:32pm CT

Chatter also aired on WFLD circa 1968-69 when the station started airing kids' shows after school. They showed on "Cartoon Town" with Bill Jackson, a predecessor of "BJ and Dirty Dragon."

Channel 32 had some interesting shows for kids when they started out. "Speed Racer" started out on 32, and I think "Tobor the 8th Man" was another show. Those were the days.


<<< Older
  News & Views  Forums  Donate  About  Contact  Disclaimer  Links  Press   
This page was created in 0.55573 seconds 2007-2015 Museum of Classic Chicago Television