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Miller Lite - "The First Lite Beer Open" (Commercial, 1986)

Here's a commercial for Miller Lite - The First Lite Beer Open. Featuring John Madden, Rodney Dangerfield, Dick Butkus, Bob Uecker , and others (which I'm sure you'll help me name) :-)

Has a Copyright of 1985.

This aired on local Chicago TV on Sunday, January 12th 1986.

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Viewer Comments

Former New York Yankees manager Billy Martin is the one in the yellow floppy hat. He died three years later in a car accident.
Comment posted by MST3K1993 on Saturday, February 23rd 2008 at 12:17am.

Greatest ad campaign of all time. Don't know what Miller Lite was thinking when they abandoned it for all of the lame ad campaigns that followed!
Comment posted by Ray on Saturday, February 23rd 2008 at 2:25am.

Mickey Spillane and Bubba Smith are two of the other celebrities in the ad.
And I kinda like the "Man Laws" ad campaign for Miller Lite, but yes, this is better.

Comment posted by daniel75 on Saturday, February 23rd 2008 at 2:46am.

Let's not forget ex-NFL players L.C. Greenwood (The can crusher in one Miller Lite commerical),and Bert Jones (who tried to do what L.C. did in another commerical).And ex-New York Met "Marvelious" Marv Throneberry (who said,"This 'Open' otta be closed!).

Do you all remember Billy Martin's commercial with Yankees owner George Stienbrenner?That too was a classic.

Comment posted by SoxOnTV44 on Saturday, February 23rd 2008 at 10:22am.

Ben Davidson was the big burly bearded guy saying "This calls for another Lite Beer from Miller".

Steve Mizerak was the guy hitting the golf ball like he was shooting pool (he did the "you can work up a thirst even when you're just showing off" commercial where he sank a really tricky pool shot).

And who could forget "the Doll", Lee Meredith?

Billy Martin had two other memorable Miller Lite commercial moments: one in the "Group Photo" ad where he was giving someone bunny ears ("knock it off Billy, you NEED this job!") and the one with rodeo cowboy Jim Shoulders where he talks about how Lite quenches his thirst after a day of rounding up dogies and Billy responds "I didn't punch that doggie!"

Comment posted by Ray on Sunday, February 24th 2008 at 1:46am.

I think that was Bob Uecker trying to hit the ball out from UNDER the water hazard.
Comment posted by armitagenlowell on Sunday, February 24th 2008 at 3:03pm.

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This clip has been viewed 2207 times.
This clip debuted on FuzzyMemories.TV on Friday, February 22nd 2008.
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Most Recent Site Comments

Comment posted in WGN Channel 9 - Chicago Cubs Baseball - "Mayor Jane Byrne Throws Out The First Pitch" (1981) by ER3017 on Wednesday, October 1st, 2014 at 8:56am CT

On 0:00 you'll see a brief snippet of WFLD channel 32 cartoons.


Comment posted in WGN Channel 9 - NewsNine - [Partial] Coverage of Sam Giancana Funeral (1975) by ER3017 on Wednesday, September 24th, 2014 at 11:50am CT

Last week Thursday, there was a speaker at my school, who is a recent Wall of Fame Inductee named Don Smarto and he mentioned Giancana as his ''Uncle''. And when I told him about these videos, he would be happy to see them.


Comment posted in WLS Channel 7 - The ABC Thursday Night Movie - "The Return of the King" (Opening & Commercial Break, 1983) by FuzzyMemories on Monday, September 22nd, 2014 at 10:23pm CT

MildApplause - This is another occasion when I wish we had Facebook style "Like" buttons on comments because I like your comment. :-) I too have wondered about the stories behind the people. Once in a while I get little glimpses like getting contacted by the kid in the Kraft Macaroni and Cheese commercial, or the little girl in the Jewel commercial, etc.


Comment posted in WLS Channel 7 - The ABC Thursday Night Movie - "The Return of the King" (Opening & Commercial Break, 1983) by MildApplause on Sunday, September 21st, 2014 at 8:10pm CT

Every time I see an actor or actress in an old TV commercial, and it's someone who I don't recognize and who maybe never "made it," I always wonder what that person's story ultimately turned out to be.

Like the two ladies here in the Sani-Flush ad. Both very attractive, and especially the brunette had some very endearingly cute and memorable characteristics. At the time both were probably thrilled to have gotten to do a national commercial, but then... ??? Work in theater? Go into writing? Go back to college and learn another trade?

We all have to ultimately find our own way in life. Of all these old commercials, and each of the actors in them, probably many have a fascinating and untold story.


Comment posted in Boxcar Willie - King Of The Road - 20 Great Tracks (Record Offer, 1981) by Detroit4Chicago on Sunday, September 21st, 2014 at 8:01pm CT

Willie reminds me not just a "hobo," but he sure a lot looks like Foster Brooks.


Comment posted in WLS Channel 7 - ABC News Special Report - "Death of Bobby Sands" (1981) by Detroit4Chicago on Sunday, September 21st, 2014 at 7:57pm CT

I remember vividly this bulletin; it was also a period when I was preoccupied with the notion of death of human beings. I think we changed the channel from watching M*A*S*H and happened to see this. And this came on.

There were reports of Bobby Sands' hunger strike and it was all over the news. When I saw this bulletin, I was asking a lot of unresolved questions thereafter.

It was hard to understand at the time.

A few days later, another IRA member, Francis Hughes, also died of a similar hunger strike. And another, which whose name I can't recall, died soon after also.

Man, I remember this too well....



Comment posted in WBBM Channel 2 - Universe with Walter Cronkite - "The Science Behind Star Wars" (1980) by OddityArchive on Sunday, September 21st, 2014 at 6:45pm CT

I have a copy of this one too, albeit the Baton Rouge, LA broadcast. Always been reluctant to post it to YT because of all the LucasFilm footage though.


Comment posted in Boxcar Willie - King Of The Road - 20 Great Tracks (Record Offer, 1981) by LaPrincess on Thursday, September 18th, 2014 at 9:20pm CT

My great grandma had this record. Strangely Boxcar Willie looks like he could be related to my guy friend.


Comment posted in Marriott's Great America (Commercial, 1979) by pvx on Thursday, September 18th, 2014 at 12:49am CT

In reply to Szake's, T.K.'s, and Fuzzy's comments regarding the letters flashing in the corners of the screen at the beginning--I have seen this as well in other national TV commercials on film from this era.

I have a really good hunch as to what this is--going from my experience working master control in local commercial television and handling the physical airing of commercial spots (albeit much later in the early 2000s on videotape and satellite-delivered video files for on-air playout, as opposed to the film print this commercial is most likely from), this is more than likely an ISCI (Industry Standard Commercial Identifier) code, an unique 4 letter & 4 number identification code assigned to national commercial spots that receive national network and/or local affiliate airing. Each ISCI code is unique to the spot for identification for advertisers, ad agencies, post-production staff, and the station's/network's traffic/logging, ad sales, and and master control personnel. A typical ISCI code is usually in the format of ABCD1234.

I'd hazard to guess that it must of been the industry standard in the 70s to have the ISCI code digits show up on the corners of the first few film frames of the spot, to ease identification for the master control/projectionist/editor at a station to know what spot it was while splicing it together with other commercial films to make a spot reel (or when threading the spot by itself up in a film-chain projector) for airing in a local commercial break.

When the transition to delivering commercials to stations/networks on videotape became more common practice, usually the ISCI code was displayed during the slate & countdown before the spot on the beginning of the tape (obviously not aired, unless the MCO screwed up and switched it up too early ;) )).

I wonder of the ISCI code of this spot is something like xMxHx0x3 (the "x"s being whatever letters/numbers displayed at the left side of the screen, which is mostly cut off in this video), say, something like IMGH1023?


Comment posted in Boxcar Willie - King Of The Road - 20 Great Tracks (Record Offer, 1981) by Phantom on Wednesday, September 17th, 2014 at 5:10pm CT

This album came from Suffolk Marketing which also sold records of Slim Whitman, Jim Nabors, Jim Reeves & Cristy Lane.


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