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Miller Lite - "The First Lite Beer Open" (Commercial, 1986)

Here's a commercial for Miller Lite - The First Lite Beer Open. Featuring John Madden, Rodney Dangerfield, Dick Butkus, Bob Uecker , and others (which I'm sure you'll help me name) :-)

Has a Copyright of 1985.

This aired on local Chicago TV on Sunday, January 12th 1986.

Click here to search for related videos.

This clip aired on Sunday, January 12th 1986, and is included in the following categories:

Viewer Comments

Former New York Yankees manager Billy Martin is the one in the yellow floppy hat. He died three years later in a car accident.
Comment posted by MST3K1993 on Saturday, February 23rd 2008 at 12:17am.

Greatest ad campaign of all time. Don't know what Miller Lite was thinking when they abandoned it for all of the lame ad campaigns that followed!
Comment posted by Ray on Saturday, February 23rd 2008 at 2:25am.

Mickey Spillane and Bubba Smith are two of the other celebrities in the ad.
And I kinda like the "Man Laws" ad campaign for Miller Lite, but yes, this is better.

Comment posted by daniel75 on Saturday, February 23rd 2008 at 2:46am.

Let's not forget ex-NFL players L.C. Greenwood (The can crusher in one Miller Lite commerical),and Bert Jones (who tried to do what L.C. did in another commerical).And ex-New York Met "Marvelious" Marv Throneberry (who said,"This 'Open' otta be closed!).

Do you all remember Billy Martin's commercial with Yankees owner George Stienbrenner?That too was a classic.

Comment posted by SoxOnTV44 on Saturday, February 23rd 2008 at 10:22am.

Ben Davidson was the big burly bearded guy saying "This calls for another Lite Beer from Miller".

Steve Mizerak was the guy hitting the golf ball like he was shooting pool (he did the "you can work up a thirst even when you're just showing off" commercial where he sank a really tricky pool shot).

And who could forget "the Doll", Lee Meredith?

Billy Martin had two other memorable Miller Lite commercial moments: one in the "Group Photo" ad where he was giving someone bunny ears ("knock it off Billy, you NEED this job!") and the one with rodeo cowboy Jim Shoulders where he talks about how Lite quenches his thirst after a day of rounding up dogies and Billy responds "I didn't punch that doggie!"

Comment posted by Ray on Sunday, February 24th 2008 at 1:46am.

I think that was Bob Uecker trying to hit the ball out from UNDER the water hazard.
Comment posted by armitagenlowell on Sunday, February 24th 2008 at 3:03pm.

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This clip has been viewed 4191 times.
This clip debuted on FuzzyMemories.TV on Friday, February 22nd 2008.
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What date did this air?


Comment posted in WLS Channel 7 - Eyewitness News - "Weather & Break" (1973) by W.B. on Saturday, August 12th, 2017 at 12:13pm CT

On YT a user put up a clip from an overnight "World News Now" from 1995 with excerpts from a 1970 edition of WABC Channel 7's (New York) "Eyewitness News." Roger Grimsby (who died before that aircheck) was the main anchor, but this was several months before Bill Beutel joined him at the desk; co-anchoring with him that evening was Bill Aylward (who was filling in for Grimsby's nominal co-anchor of the time, Tom Dunn). Notable is that on the end, is an excerpt of a weather forecast from their resident weatherman of the time, Tex Antoine (who was as iconic in NYC as WLS's John Coleman was in Chicago). And you think this weather forecast is primitive by today's standards . . . ?


Comment posted in WLS Channel 7 - Eyewitness News - "Weather & Break" (1973) by W.B. on Saturday, August 12th, 2017 at 12:13pm CT

On YT a user put up a clip from an overnight "World News Now" from 1995 with excerpts from a 1970 edition of WABC Channel 7's (New York) "Eyewitness News." Roger Grimsby (who died before that aircheck) was the main anchor, but this was several months before Bill Beutel joined him at the desk; co-anchoring with him that evening was Bill Aylward (who was filling in for Grimsby's nominal co-anchor of the time, Tom Dunn). Notable is that on the end, is an excerpt of a weather forecast from their resident weatherman of the time, Tex Antoine (who was as iconic in NYC as WLS's John Coleman was in Chicago). And you think this weather forecast is primitive by today's standards . . . ?


Comment posted in WLS Channel 7 - Eyewitness News - "Weather & Break" (1973) by W.B. on Saturday, August 12th, 2017 at 12:13pm CT

On YT a user put up a clip from an overnight "World News Now" from 1995 with excerpts from a 1970 edition of WABC Channel 7's (New York) "Eyewitness News." Roger Grimsby (who died before that aircheck) was the main anchor, but this was several months before Bill Beutel joined him at the desk; co-anchoring with him that evening was Bill Aylward (who was filling in for Grimsby's nominal co-anchor of the time, Tom Dunn). Notable is that on the end, is an excerpt of a weather forecast from their resident weatherman of the time, Tex Antoine (who was as iconic in NYC as WLS's John Coleman was in Chicago). And you think this weather forecast is primitive by today's standards . . . ?


Comment posted in WLS Channel 7 - Eyewitness News - "Weather & Break" (1973) by W.B. on Saturday, August 12th, 2017 at 12:10pm CT

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@afdave, good eye!! I had to play it a couple of more times, I didn't see it, lol!!


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"What poison might you be consuming at this very second? - We'll tell you, tonight at 10!!" ;-)

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R.I.P. Glen Campbell, who passed away yesterday (August 8th) from his 6 year battle with Alzheimer's.

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