Home  News & Views  Forums  Donate  About  Contact  
Search our online archive of 4,679 clips.
Category Search:
Keyword Search:  
Latest Additions - Recently Viewed - - My Favorites - Most Favorited - Most Commented - Sponsored - Random
Loading the player ...
Share You must Log In to store favorites.
This clip is favorited by 2 people.
 Link/Embed

Miller Lite - "The First Lite Beer Open" (Commercial, 1986)

Here's a commercial for Miller Lite - The First Lite Beer Open. Featuring John Madden, Rodney Dangerfield, Dick Butkus, Bob Uecker , and others (which I'm sure you'll help me name) :-)

Has a Copyright of 1985.

This aired on local Chicago TV on Sunday, January 12th 1986.

Click here to search for related videos.

This clip aired on Sunday, January 12th 1986, and is included in the following categories:

Viewer Comments

Former New York Yankees manager Billy Martin is the one in the yellow floppy hat. He died three years later in a car accident.
Comment posted by MST3K1993 on Saturday, February 23rd 2008 at 12:17am.

Greatest ad campaign of all time. Don't know what Miller Lite was thinking when they abandoned it for all of the lame ad campaigns that followed!
Comment posted by Ray on Saturday, February 23rd 2008 at 2:25am.

Mickey Spillane and Bubba Smith are two of the other celebrities in the ad.
And I kinda like the "Man Laws" ad campaign for Miller Lite, but yes, this is better.

Comment posted by daniel75 on Saturday, February 23rd 2008 at 2:46am.

Let's not forget ex-NFL players L.C. Greenwood (The can crusher in one Miller Lite commerical),and Bert Jones (who tried to do what L.C. did in another commerical).And ex-New York Met "Marvelious" Marv Throneberry (who said,"This 'Open' otta be closed!).

Do you all remember Billy Martin's commercial with Yankees owner George Stienbrenner?That too was a classic.

Comment posted by SoxOnTV44 on Saturday, February 23rd 2008 at 10:22am.

Ben Davidson was the big burly bearded guy saying "This calls for another Lite Beer from Miller".

Steve Mizerak was the guy hitting the golf ball like he was shooting pool (he did the "you can work up a thirst even when you're just showing off" commercial where he sank a really tricky pool shot).

And who could forget "the Doll", Lee Meredith?

Billy Martin had two other memorable Miller Lite commercial moments: one in the "Group Photo" ad where he was giving someone bunny ears ("knock it off Billy, you NEED this job!") and the one with rodeo cowboy Jim Shoulders where he talks about how Lite quenches his thirst after a day of rounding up dogies and Billy responds "I didn't punch that doggie!"

Comment posted by Ray on Sunday, February 24th 2008 at 1:46am.

I think that was Bob Uecker trying to hit the ball out from UNDER the water hazard.
Comment posted by armitagenlowell on Sunday, February 24th 2008 at 3:03pm.

You must be logged into the forums to add comments.

This clip has been viewed 3839 times.
This clip debuted on FuzzyMemories.TV on Friday, February 22nd 2008.
Latest News & Views:
2015 Christmas Presents (12/30)
Latest Forum Posting:
WFBN Flashback 1984

Latest Additions
10 total pages
 1  2  3  4  5  6  7 8 9 1 page forward10 pages forward

[ NEW! ]
WSET Channel 13 - News 13 (Preview, Break & Opening, 1977)


WDCA Channel 20 - Snipets - "Pigpen Cipher" (1980)

WGN Channel 9 - John Drury and NewsNine - "Our Lady of the Angels Fire Confession" (1979)

WFLD Channel 32 - Son of Svengoolie - "Solid Mold" (Excerpt, 1982)

WHEN Channel 5 - Channel 5 Morning Report with Mike Leiderman - "Baby, It's Cold Outside" (1971?)


Most Recent Site Comments

Comment posted in Circus Vargas (Commercial, 1984) by Szake on Tuesday, January 17th, 2017 at 1:25pm CT

Circus Vargas is in California January to March of 2017.


Comment posted in WSET Channel 13 - News 13 (Preview, Break & Opening, 1977) by Szake on Tuesday, January 17th, 2017 at 1:02pm CT

Rick: The photos on http://www.boonsborovillage.com/ look like the place was built in the late 1960s, early 1970s. According to apartments.com, it was built in 1970.


Comment posted in WSET Channel 13 - News 13 (Preview, Break & Opening, 1977) by FuzzyMemories on Monday, January 16th, 2017 at 8:24pm CT

Szake - Yes, but were those apartment buildings there 39 years ago? That's long ago enough that you have to at least ask the question. :-)


Comment posted in WSET Channel 13 - News 13 (Preview, Break & Opening, 1977) by Szake on Monday, January 16th, 2017 at 7:44pm CT

4715 Boonsboro Road is home to Boonsboro Village Apartments. There are 70 units in the 5 building complex, so maybe Jeff Taylor thinks that is a vague enough address to broadcast on TV... like if a Chicago reporter did that and said they live at 222 East Pearson, a building downtown with 709 condominiums in it.


Comment posted in WFLD Channel 32 - Strawberry Shortcake: Pets on Parade (Break #4, 1984) + Tom & Jerry Opening by RocketBoy on Monday, January 16th, 2017 at 9:24am CT

First off, looks like they were definitely moving away from the Field/Kaiser format from this point. They showed the closing credits all the way through this time, hehe.

Second, very interesting find (albeit a very short one) at the end of the tape. Don't see much of those "New Tom & Jerry/Grape Ape Show" blackouts in syndication ...depending on who ran those TV episodes.


Comment posted in WFLD Channel 32 - Strawberry Shortcake: Pets on Parade (Break #4, 1984) + Tom & Jerry Opening by Dth1971 on Monday, January 16th, 2017 at 8:19am CT

R.I.P. to Ringling Brothers and Barnum and Bailey Circus after May 2017.


Comment posted in McDonald's - The Chicago Bears - "Playoff Payoff" (Commercial, 1985) by Brian1978 on Sunday, January 15th, 2017 at 8:08pm CT

LaPrincess: I assume you were referring to Super Bowl XXI because XI was against the Oakland Raiders and Minnesota Vikings. Of course Oakland won that game because the Vikings are like the Buffalo Bills of the 70's: made it to four Super Bowls and lost them all (except Buffalo had the honor of losing their four Super Bowls all in a row).


Comment posted in McDonald's - The Chicago Bears - "Playoff Payoff" (Commercial, 1985) by Brian1978 on Saturday, January 14th, 2017 at 10:27pm CT

LaPrincess: I think Ditka bringing in Doug Flutie pretty much spelled doom for the team and their chance of repeating. The bigger tragedy I think was the following year. You had the player strike and Ditka calling the replacement players the "real Bears." They lose again in the playoffs to the same team from the year prior (the Redskins, who would go on to destroy the Denver Broncos in Super Bowl XXII), this time with a healthy McMahon, and to top it all off, it was Walter Payton's last year before his retirement.


Comment posted in McDonald's - The Chicago Bears - "Playoff Payoff" (Commercial, 1985) by LaPrincess on Friday, January 13th, 2017 at 1:19pm CT

Brian, you reminded me of something, and that was how people jumped the gun. The stores had things like Superbowl XI champions long before the playoffs and of course they didn't make it to the Superbowl. I remember seeing the last game where they lost (which eliminated them) and how people were crying because they were so sure they'd make it.


Comment posted in WSNS Channel 44 - Roller Super Stars (Break #3) by Pushbutton on Thursday, January 12th, 2017 at 2:10pm CT

What a memory-jarrer that "72 Hits of the 50s" is! It's like I was revisiting a previous lifetime; I was actually mouthing the dialogue along with those actors, especially when the chick on the car says, "seventy-two....DIG IT BABY...." It all came back to me in real time!

They say it's the "first collection of its kind"...I'm thinking the ad dates from the 74-75 era of American Graffiti and Happy Days, when I was about 12 years old ( I don't remember the 50s but I remember the 70s version of the 50s quite well, LOL).


<<< Older
  News & Views  Forums  Donate  About  Contact  Disclaimer  Links  Press   
This page was created in 0.84511 seconds 2007-2017 Museum of Classic Chicago Television