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Miller Lite - "The First Lite Beer Open" (Commercial, 1986)

Here's a commercial for Miller Lite - The First Lite Beer Open. Featuring John Madden, Rodney Dangerfield, Dick Butkus, Bob Uecker , and others (which I'm sure you'll help me name) :-)

Has a Copyright of 1985.

This aired on local Chicago TV on Sunday, January 12th 1986.

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This clip aired on Sunday, January 12th 1986, and is included in the following categories:

Viewer Comments

Former New York Yankees manager Billy Martin is the one in the yellow floppy hat. He died three years later in a car accident.
Comment posted by MST3K1993 on Saturday, February 23rd 2008 at 12:17am.

Greatest ad campaign of all time. Don't know what Miller Lite was thinking when they abandoned it for all of the lame ad campaigns that followed!
Comment posted by Ray on Saturday, February 23rd 2008 at 2:25am.

Mickey Spillane and Bubba Smith are two of the other celebrities in the ad.
And I kinda like the "Man Laws" ad campaign for Miller Lite, but yes, this is better.

Comment posted by daniel75 on Saturday, February 23rd 2008 at 2:46am.

Let's not forget ex-NFL players L.C. Greenwood (The can crusher in one Miller Lite commerical),and Bert Jones (who tried to do what L.C. did in another commerical).And ex-New York Met "Marvelious" Marv Throneberry (who said,"This 'Open' otta be closed!).

Do you all remember Billy Martin's commercial with Yankees owner George Stienbrenner?That too was a classic.

Comment posted by SoxOnTV44 on Saturday, February 23rd 2008 at 10:22am.

Ben Davidson was the big burly bearded guy saying "This calls for another Lite Beer from Miller".

Steve Mizerak was the guy hitting the golf ball like he was shooting pool (he did the "you can work up a thirst even when you're just showing off" commercial where he sank a really tricky pool shot).

And who could forget "the Doll", Lee Meredith?

Billy Martin had two other memorable Miller Lite commercial moments: one in the "Group Photo" ad where he was giving someone bunny ears ("knock it off Billy, you NEED this job!") and the one with rodeo cowboy Jim Shoulders where he talks about how Lite quenches his thirst after a day of rounding up dogies and Billy responds "I didn't punch that doggie!"

Comment posted by Ray on Sunday, February 24th 2008 at 1:46am.

I think that was Bob Uecker trying to hit the ball out from UNDER the water hazard.
Comment posted by armitagenlowell on Sunday, February 24th 2008 at 3:03pm.

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This clip has been viewed 3315 times.
This clip debuted on FuzzyMemories.TV on Friday, February 22nd 2008.
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WSNS Channel 44 - Bob Luce Wrestling - "Report on Verne Gagne Loss" (1974)

WGN Channel 9 - Garfield Goose and Friends - "Clutch Cargo" (1971?)

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WSNS Channel 44 - The Dating Game - "Joey D'Auria" (Part 2, 1980)

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Most Recent Site Comments

Comment posted in WFLD Channel 32 - The Joker's Wild/Tic-Tac-Dough Contestant Search (Promo, 1983) by FuzzyMemories on Sunday, May 1st, 2016 at 8:37am CT

Corrected spelling of Jack Barry's name.


Comment posted in WFLD Channel 32 - Newstalk - "Audio Book Devices" (Small Excerpt, 1981) by Szake on Tuesday, April 26th, 2016 at 9:06pm CT

http://factually.gizmodo.com/the-first-audiobooks-were-invented-for-blind-americans-1620940467 It seems like two librarians talking about books on tape and books on record albums with adaptive devices such as a record turntable with a pause button and a pitch or speed control on the audio cassette tape player.


Comment posted in WSNS Channel 44 - Bob Luce Wrestling - "Report on Verne Gagne Loss" (1974) by FuzzyMemories on Tuesday, April 26th, 2016 at 1:58pm CT

Correction: Al was able to confirm that this was a filmed insert for Bob Luce Wrestling, not Al Lerner Sports as was previously listed.

Also, I updated the video title to make it more clear that this is a report, and not actual footage of the match. :-)


Comment posted in WGN Channel 9 - Garfield Goose and Friends - "Clutch Cargo" (1971?) by W.B. on Sunday, April 24th, 2016 at 8:15am CT

I was wondering exactly what telecine equipment was used to make this transfer. Because certainly it appears a bit better than it would have "back then" via WGN's film chain setup which at that point would have included RCA TK-27's.


Comment posted in WGN Channel 9 - Garfield Goose and Friends - "Clutch Cargo" (1971?) by FuzzyMemories on Monday, April 18th, 2016 at 6:07pm CT

GHilbrich - Good observations. To answer your question, we did the transfer ourselves, direct from the original film reel. Everything you see, including the dissolve between the ID and the GG opening, was as it appears on the reel.

I agree with your reasoning. Perhaps we'd have a better idea where this came from if we can get any more information out of the original seller on Ebay. For example, I'd like to know how long this reel was in his possession, and where he got it from (was it an estate sale / private collection, or something else?)


Comment posted in WGN Channel 9 - Garfield Goose and Friends - "Clutch Cargo" (1971?) by GHilbrich on Monday, April 18th, 2016 at 2:32pm CT

I do not believe that this was done for any other reason than someone taking home a souvenir of sorts. I think what you have here is one of (and maybe now the only) original, station used 16mm reels with the WGN Color Presentation and Garfield Goose intro that would have run any given morning before moving into the video feed with Frazier. Perhaps someone who worked at WGN got a hold of the materials here when the station was unloading reels into a dumpster and adding one of the full 5 part Clutch serials for continuity.

This is just a guess, of course. But judging from the flow of the 16mm print, it's probably the best bet (the Clutch episodes are spliced pretty tightly together without any leader, countdowns or "Place Commercial Here" slugs).

Maybe the person responsible for getting this reel out of WGN is or will read this and chime in.

I have to ask, Fuzzy, did you add the dissolve between the Color Presentation and GG titles? Do you have the actual reel or was it transferred and sent to you this way?


Comment posted in WSNS Channel 44 - Bob Luce Wrestling - "Report on Verne Gagne Loss" (1974) by TeleFrank on Monday, April 18th, 2016 at 12:22pm CT

SPOILER ALERT !!
No wrestling is shown. Booooo !!!!


Comment posted in WSNS Channel 44 - Bob Luce Wrestling - "Report on Verne Gagne Loss" (1974) by ArmitageNLowell on Sunday, April 17th, 2016 at 4:22pm CT

From what I have read in various message boards, including THE source for wrestling's past, kayfabememories.com , this sounded like a non-taped/broadcast house show to promote the big card at Comiskey Park in September; Robinson actually DID NOT win the title because Gagne's foot was on the rope when he was pinned. So, the belt was held up until the September card at Comiskey Park.

(Edited to correct date of the Amphitheater card.)

*SPOILER*
Gagne defeated Robinson via count-out.


Comment posted in WSNS Channel 44 - Bob Luce Wrestling - "Report on Verne Gagne Loss" (1974) by FuzzyMemories on Saturday, April 16th, 2016 at 11:34am CT

Or, could this have been from Bob Luce Wrestling?


Comment posted in WGN Channel 9 - Garfield Goose and Friends - "Clutch Cargo" (1971?) by Szake on Thursday, April 14th, 2016 at 8:49pm CT

I'm thinking it was the film roll in for the show. I wonder if the original 16mm film had a splice between the Garfield Goose intro and the Clutch Cargo cartoons. If so... it may have been the telecine film run during the show. There is also a dissolve between the WGN Color intro and the show open. Film dissolves needed to be done optically, so I expected the one to end in black and the next to start from black.


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