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Miller Lite - "The First Lite Beer Open" (Commercial, 1986)

Here's a commercial for Miller Lite - The First Lite Beer Open. Featuring John Madden, Rodney Dangerfield, Dick Butkus, Bob Uecker , and others (which I'm sure you'll help me name) :-)

Has a Copyright of 1985.

This aired on local Chicago TV on Sunday, January 12th 1986.

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This clip aired on Sunday, January 12th 1986, and is included in the following categories:

Viewer Comments

Former New York Yankees manager Billy Martin is the one in the yellow floppy hat. He died three years later in a car accident.
Comment posted by MST3K1993 on Saturday, February 23rd 2008 at 12:17am.

Greatest ad campaign of all time. Don't know what Miller Lite was thinking when they abandoned it for all of the lame ad campaigns that followed!
Comment posted by Ray on Saturday, February 23rd 2008 at 2:25am.

Mickey Spillane and Bubba Smith are two of the other celebrities in the ad.
And I kinda like the "Man Laws" ad campaign for Miller Lite, but yes, this is better.

Comment posted by daniel75 on Saturday, February 23rd 2008 at 2:46am.

Let's not forget ex-NFL players L.C. Greenwood (The can crusher in one Miller Lite commerical),and Bert Jones (who tried to do what L.C. did in another commerical).And ex-New York Met "Marvelious" Marv Throneberry (who said,"This 'Open' otta be closed!).

Do you all remember Billy Martin's commercial with Yankees owner George Stienbrenner?That too was a classic.

Comment posted by SoxOnTV44 on Saturday, February 23rd 2008 at 10:22am.

Ben Davidson was the big burly bearded guy saying "This calls for another Lite Beer from Miller".

Steve Mizerak was the guy hitting the golf ball like he was shooting pool (he did the "you can work up a thirst even when you're just showing off" commercial where he sank a really tricky pool shot).

And who could forget "the Doll", Lee Meredith?

Billy Martin had two other memorable Miller Lite commercial moments: one in the "Group Photo" ad where he was giving someone bunny ears ("knock it off Billy, you NEED this job!") and the one with rodeo cowboy Jim Shoulders where he talks about how Lite quenches his thirst after a day of rounding up dogies and Billy responds "I didn't punch that doggie!"

Comment posted by Ray on Sunday, February 24th 2008 at 1:46am.

I think that was Bob Uecker trying to hit the ball out from UNDER the water hazard.
Comment posted by armitagenlowell on Sunday, February 24th 2008 at 3:03pm.

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This clip has been viewed 3762 times.
This clip debuted on FuzzyMemories.TV on Friday, February 22nd 2008.
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oc61579 - Amazing!! Thanks so much!! How in the world did you finally come across it?


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I've FINALLY found out the name of the Theme for AM Chicago, it called "Allegory" by Passport!


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The name of the song that played is "Kitchen Dance" by Dave Grusin!


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The opening theme does kinda sound like a take-off of the Tar Sequence score. This was, in fact, an uptempo version of Frank Denning's "Tabloid," which originated from NBC's in-house music library.


Comment posted in Star Wars Droid Factory by Kenner (Commercial, 1979) by LaPrincess on Thursday, December 8th, 2016 at 12:08am CT

I got this for either my birthday or Christmas one year.


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A few years ago I bought a DVD of all the Kenner Star Wars commercials. One thing that really jumps out as you watch all of them back to back is the music that plays in the background. They tried to make it sound like Star Wars music but apparently didn't want to pay the rights. The music in the Creature Cantina ad is the best for shear cheesiness.


Comment posted in WFLD Channel 32 - Keyfax Nite-Owl Service - "A Nite-Owl New Year" (Part 1, 1982) by FuzzyMemories on Wednesday, December 7th, 2016 at 12:19pm CT

Thanks for the info once again, Nancy. :-) Keep looking; I hope you can ID the Mandy version some day.


Comment posted in WFLD Channel 32 - Keyfax Nite-Owl Service - "A Nite-Owl New Year" (Part 1, 1982) by FieldGal44 on Monday, December 5th, 2016 at 4:32pm CT

Wow, it's been a while.

This version of "In the Midnight Hour" is by Richard Alden. The opening track is Mike Oldfield's "Taurus 1." I've watched this clip so many times that it's weird hearing these tracks in their entirety.

However, no idea still who did the cringeworthy "Mandy" cover. I guess even Shazam has its pride. :')


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Re: Nasty McEvil (boy, is that fun to say) - it's John Stephenson, evidently channeling Conried.


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Interesting that they used a Tweety Bird stuffed animal at the beginning of this ad instead of a generic, non copyrighted plush toy.


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