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Miller Lite - "The First Lite Beer Open" (Commercial, 1986)

Here's a commercial for Miller Lite - The First Lite Beer Open. Featuring John Madden, Rodney Dangerfield, Dick Butkus, Bob Uecker , and others (which I'm sure you'll help me name) :-)

Has a Copyright of 1985.

This aired on local Chicago TV on Sunday, January 12th 1986.

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Viewer Comments

Former New York Yankees manager Billy Martin is the one in the yellow floppy hat. He died three years later in a car accident.
Comment posted by MST3K1993 on Saturday, February 23rd 2008 at 12:17am.

Greatest ad campaign of all time. Don't know what Miller Lite was thinking when they abandoned it for all of the lame ad campaigns that followed!
Comment posted by Ray on Saturday, February 23rd 2008 at 2:25am.

Mickey Spillane and Bubba Smith are two of the other celebrities in the ad.
And I kinda like the "Man Laws" ad campaign for Miller Lite, but yes, this is better.

Comment posted by daniel75 on Saturday, February 23rd 2008 at 2:46am.

Let's not forget ex-NFL players L.C. Greenwood (The can crusher in one Miller Lite commerical),and Bert Jones (who tried to do what L.C. did in another commerical).And ex-New York Met "Marvelious" Marv Throneberry (who said,"This 'Open' otta be closed!).

Do you all remember Billy Martin's commercial with Yankees owner George Stienbrenner?That too was a classic.

Comment posted by SoxOnTV44 on Saturday, February 23rd 2008 at 10:22am.

Ben Davidson was the big burly bearded guy saying "This calls for another Lite Beer from Miller".

Steve Mizerak was the guy hitting the golf ball like he was shooting pool (he did the "you can work up a thirst even when you're just showing off" commercial where he sank a really tricky pool shot).

And who could forget "the Doll", Lee Meredith?

Billy Martin had two other memorable Miller Lite commercial moments: one in the "Group Photo" ad where he was giving someone bunny ears ("knock it off Billy, you NEED this job!") and the one with rodeo cowboy Jim Shoulders where he talks about how Lite quenches his thirst after a day of rounding up dogies and Billy responds "I didn't punch that doggie!"

Comment posted by Ray on Sunday, February 24th 2008 at 1:46am.

I think that was Bob Uecker trying to hit the ball out from UNDER the water hazard.
Comment posted by armitagenlowell on Sunday, February 24th 2008 at 3:03pm.

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This clip has been viewed 2120 times.
This clip debuted on FuzzyMemories.TV on Friday, February 22nd 2008.
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WBBM Flashback - 1979

Latest Additions
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Spout (Commercial, 1979)

Old Chicago - "Monsters of the Midway" (Commercial, 1979)

WGN Channel 9 - Bozo's Circus - "Skylab Synchronicity" (1979)

WSNS Channel 44 - TV44 Sports Spotlight with Jim Durham - "The San Diego Chicken, Pre-Demolition" (Part 1, 1979)

WSNS Channel 44 - TV44 Sports Spotlight with Jim Durham - "The San Diego Chicken, Pre-Demolition" (Part 2, 1979)


Most Recent Site Comments

Comment posted in Old Chicago - "Charlie Baffle" (Commercial, 1977) by Brian1978 on Monday, July 28th, 2014 at 9:52am CT

I'm WAY too young to remember Old Chicago, but from looking at these old commercials, it looks like it was an indoor type of amusement park, kind of like what Camp Snoopy or I think it's Nickelodeon Land at Mall of America. Am I right?


Comment posted in Old Chicago - "Monsters of the Midway" (Commercial, 1979) by FuzzyMemories on Monday, July 28th, 2014 at 9:43am CT

@Brian1978 - Well, they did air the same commercial that day (almost - see below) but the one posted here did come from an entirely new and undiscovered Bozo's Circus episode that I found, which aired on Wednesday, July 11th 1979.

By the way, the version of this ad that did air during Chicagofest interestingly has a slightly different opening title card - all in white versus the oscillating multi-color seen here. Take a look.


Comment posted in Old Chicago - "Monsters of the Midway" (Commercial, 1979) by Brian1978 on Monday, July 28th, 2014 at 9:09am CT

This was the second commercial during the first break of the special, "Bozo at Chicagofest" taking place on August 3rd, 1979. I will always think of it being after the commercial for Dispensa's Kiddie Kingdom.


Comment posted in WLS Channel 7 - AM Chicago (Preview & Pre-Show Break, 1981) by Studio76Art on Sunday, July 27th, 2014 at 8:02pm CT

Wow, old post! Anyway, that's Steve Vinovich ("Mannequin") as the hapless father in the Aunt Jemima ad.


Comment posted in WFLD Channel 32 - Big Movie - "Waterloo Bridge" (On-Screen Station ID & Commercial Break, 1978) by Studio76Art on Saturday, July 26th, 2014 at 8:23pm CT

I like that several minutes of the film was shown, even if it was just for the onscreen ID. After watching, I felt as if I actually earned that commercial break. :')


Comment posted in Spout (Commercial, 1979) by GalagaFleetCommander on Saturday, July 26th, 2014 at 3:14pm CT

"So whaddya got Johnson?"

"A brand new gum named for something your bathwater comes out of!...and wait until you see the commercial I came up with!"



Comment posted in WFLD Channel 32 - Monstrous Movie - "I Was A Teenage Frankenstein" (Opening, 1981) by VintageCanada on Friday, July 25th, 2014 at 4:44pm CT

What? No MGM Lion here?


Comment posted in WMAQ Channel 5 - The NBC News Midnight Special Report - "Death of Rockefeller" (1979) by Studio76Art on Thursday, July 24th, 2014 at 4:57pm CT

Felipe Rose (the Indian) scarily resembles the Twi'lek dancer from Return of the Jedi who's dumped into the Rancor pit by Jabba, the way he's moving around on stage with the headdress swinging behind him.


Comment posted in WMAQ Channel 5 - NBC Monday Night At The Movies - "A Case Of Rape" (Commercial Break, 1975) by Studio76Art on Thursday, July 24th, 2014 at 4:55pm CT

Matt Snell is famous for having scored the only Super Bowl touchdown in NY Jets history, in their 16-7 win over the Colts in 1968.


Comment posted in Spout (Commercial, 1979) by Studio76Art on Thursday, July 24th, 2014 at 4:43pm CT

Wow, that looks...gross. No wonder it didn't stay on the market for very long.

I'm almost positive that's Eddie Deezen as the groom; his face is a giveaway but I couldn't find any pictures of him with that hair. This would've been a year after he appeared in Grease.


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