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Miller Lite - "The First Lite Beer Open" (Commercial, 1986)

Here's a commercial for Miller Lite - The First Lite Beer Open. Featuring John Madden, Rodney Dangerfield, Dick Butkus, Bob Uecker , and others (which I'm sure you'll help me name) :-)

Has a Copyright of 1985.

This aired on local Chicago TV on Sunday, January 12th 1986.

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This clip aired on Sunday, January 12th 1986, and is included in the following categories:

Viewer Comments

Former New York Yankees manager Billy Martin is the one in the yellow floppy hat. He died three years later in a car accident.
Comment posted by MST3K1993 on Saturday, February 23rd 2008 at 12:17am.

Greatest ad campaign of all time. Don't know what Miller Lite was thinking when they abandoned it for all of the lame ad campaigns that followed!
Comment posted by Ray on Saturday, February 23rd 2008 at 2:25am.

Mickey Spillane and Bubba Smith are two of the other celebrities in the ad.
And I kinda like the "Man Laws" ad campaign for Miller Lite, but yes, this is better.

Comment posted by daniel75 on Saturday, February 23rd 2008 at 2:46am.

Let's not forget ex-NFL players L.C. Greenwood (The can crusher in one Miller Lite commerical),and Bert Jones (who tried to do what L.C. did in another commerical).And ex-New York Met "Marvelious" Marv Throneberry (who said,"This 'Open' otta be closed!).

Do you all remember Billy Martin's commercial with Yankees owner George Stienbrenner?That too was a classic.

Comment posted by SoxOnTV44 on Saturday, February 23rd 2008 at 10:22am.

Ben Davidson was the big burly bearded guy saying "This calls for another Lite Beer from Miller".

Steve Mizerak was the guy hitting the golf ball like he was shooting pool (he did the "you can work up a thirst even when you're just showing off" commercial where he sank a really tricky pool shot).

And who could forget "the Doll", Lee Meredith?

Billy Martin had two other memorable Miller Lite commercial moments: one in the "Group Photo" ad where he was giving someone bunny ears ("knock it off Billy, you NEED this job!") and the one with rodeo cowboy Jim Shoulders where he talks about how Lite quenches his thirst after a day of rounding up dogies and Billy responds "I didn't punch that doggie!"

Comment posted by Ray on Sunday, February 24th 2008 at 1:46am.

I think that was Bob Uecker trying to hit the ball out from UNDER the water hazard.
Comment posted by armitagenlowell on Sunday, February 24th 2008 at 3:03pm.

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This clip has been viewed 3521 times.
This clip debuted on FuzzyMemories.TV on Friday, February 22nd 2008.
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Most Recent Site Comments

Comment posted in WGN Channel 9 - Ray Rayner and His Friends - "A Visit From Buster Crabbe" (1980) by Smctopia on Sunday, August 28th, 2016 at 3:01pm CT

That small clip of the commercial at the end looks like it was from Tomy's Fashion Plates.


Comment posted in WMAQ Channel 5 - NewsCenter5 at 10 - "Hey, That's Jorie Lueloff!" (Promo, 1978) by David H on Sunday, August 28th, 2016 at 1:05am CT

I knew a girl in college who was named Jorie after Jorie Lueloff. She was sweet but not very bright, and a number of us took turns helping her get through a course, a task that became known as Jorie duty.


Comment posted in WMAQ Channel 5 - The People's Court - "Hostage Situation Special Report" (1986) by W.B. on Friday, August 26th, 2016 at 11:13am CT

Shows you what happens when they pronounce an assailant's name, as they did here . . . but thanks for the background info of "what happened next." It's things like this that make this as much an historical reference guide as everything else.


Comment posted in WMAQ Channel 5 - The People's Court - "Hostage Situation Special Report" (1986) by jfthstv on Thursday, August 25th, 2016 at 9:55pm CT

I vividly remembered this incident the day it happened. It actually started Thursday afternoon April 3rd and concluded early Saturday morning April 5th with the hostage being released unharmed and the suspect being taken into custody. The suspect, whose name was actually John Pasch, Jr, shot and killed his landlord and then murdered Chicago Police Officer Richard Clark who was the first responder on the scene. The cops actually used bright spotlights on Pasch's house to wear him out on the second night of the drama to get him to finally surrender. Then Police Superintendent Fred Rice also encouraged him to give up and he did. Pasch was convicted of his crimes and was sentenced to death when Illinois still had the death penalty. However, Pasch would die of natural causes while in prison in September 1993.


Comment posted in WGN Channel 9 - Ray Rayner and His Friends - "A Visit From Buster Crabbe" (1980) by W.B. on Wednesday, August 24th, 2016 at 10:25pm CT

Hands up if any of you remember (as I do) Buster's ads promoting his line of swimming pools for use in the home.


Comment posted in WMAL Channel 7 (Washington, D.C.) - Money Movie 7 - "State Fair" (Commercial Break, 1976) by FuzzyMemories on Wednesday, August 24th, 2016 at 10:19pm CT

@VintageCanada - It goes about 6 minutes more or so before the tape ran out. I knew it had to be getting close to the next break, but sadly, it never made it.


Comment posted in WMAL Channel 7 (Washington, D.C.) - Money Movie 7 - "State Fair" (Commercial Break, 1976) by VintageCanada on Wednesday, August 24th, 2016 at 9:38pm CT

How much more of the movie continued to run after the break until it got cut off?


Comment posted in WLS Channel 7 - The ABC Friday Night Movie - "Curse of the Black Widow" (Opening & Break, 1977) by Loyal32Fan on Saturday, August 20th, 2016 at 6:10pm CT

Tragic what happened to Vic Morrow back in 1982. Was an army helicopter really necessary?


Comment posted in WMAL Channel 7 (Washington, D.C.) - Money Movie 7 - "State Fair" (Commercial Break, 1976) by W.B. on Monday, August 15th, 2016 at 6:48pm CT

Ah, the days when top-flight films were run on local TV stations via lo-res 16mm prints. (And how the focus was on some stations, you'd think they had Super 8 prints.)


Comment posted in WMAL Channel 7 (Washington, D.C.) - Money Movie 7 - "State Fair" (Commercial Break, 1976) by Smctopia on Sunday, August 14th, 2016 at 10:03pm CT

Ok, I've been singing the paper towel song all weekend and have had to fight off urges to dance around in my kitchen and unravel the towel roll. This commercial should have its own video by itself.


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