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Miller Lite - "The First Lite Beer Open" (Commercial, 1986)

Here's a commercial for Miller Lite - The First Lite Beer Open. Featuring John Madden, Rodney Dangerfield, Dick Butkus, Bob Uecker , and others (which I'm sure you'll help me name) :-)

Has a Copyright of 1985.

This aired on local Chicago TV on Sunday, January 12th 1986.

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Viewer Comments

Former New York Yankees manager Billy Martin is the one in the yellow floppy hat. He died three years later in a car accident.
Comment posted by MST3K1993 on Saturday, February 23rd 2008 at 12:17am.

Greatest ad campaign of all time. Don't know what Miller Lite was thinking when they abandoned it for all of the lame ad campaigns that followed!
Comment posted by Ray on Saturday, February 23rd 2008 at 2:25am.

Mickey Spillane and Bubba Smith are two of the other celebrities in the ad.
And I kinda like the "Man Laws" ad campaign for Miller Lite, but yes, this is better.

Comment posted by daniel75 on Saturday, February 23rd 2008 at 2:46am.

Let's not forget ex-NFL players L.C. Greenwood (The can crusher in one Miller Lite commerical),and Bert Jones (who tried to do what L.C. did in another commerical).And ex-New York Met "Marvelious" Marv Throneberry (who said,"This 'Open' otta be closed!).

Do you all remember Billy Martin's commercial with Yankees owner George Stienbrenner?That too was a classic.

Comment posted by SoxOnTV44 on Saturday, February 23rd 2008 at 10:22am.

Ben Davidson was the big burly bearded guy saying "This calls for another Lite Beer from Miller".

Steve Mizerak was the guy hitting the golf ball like he was shooting pool (he did the "you can work up a thirst even when you're just showing off" commercial where he sank a really tricky pool shot).

And who could forget "the Doll", Lee Meredith?

Billy Martin had two other memorable Miller Lite commercial moments: one in the "Group Photo" ad where he was giving someone bunny ears ("knock it off Billy, you NEED this job!") and the one with rodeo cowboy Jim Shoulders where he talks about how Lite quenches his thirst after a day of rounding up dogies and Billy responds "I didn't punch that doggie!"

Comment posted by Ray on Sunday, February 24th 2008 at 1:46am.

I think that was Bob Uecker trying to hit the ball out from UNDER the water hazard.
Comment posted by armitagenlowell on Sunday, February 24th 2008 at 3:03pm.

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This clip has been viewed 2807 times.
This clip debuted on FuzzyMemories.TV on Friday, February 22nd 2008.
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Most Recent Site Comments

Comment posted in WGN Channel 9 - Bozo's Circus - "Frazier's Pledge" (1978) by Smctopia on Thursday, July 30th, 2015 at 8:15pm CT

I tried playing it again (on Firefox). I had to let it buffer several times but I got it to play but the sound still wasn't in sync with the picture.


Comment posted in WGN Channel 9 - Bozo's Circus - "Frazier's Pledge" (1978) by Smctopia on Wednesday, July 29th, 2015 at 9:05pm CT

I'm currently on the go and using my IPad so right now I can't play anything. I will have to try it tomorrow when I have a chance.


Comment posted in WGN Channel 9 - The Nine O'Clock News - "Farewell, Frazier..." (1985) by Brian1978 on Tuesday, July 28th, 2015 at 8:41pm CT

@Loyal32Fan: All that is on display at the new Museum of Broadcast Communications. The chair, painting of Garfield Goose, and the bookcase are on display right when you walk in the doors and Frazier's costume is on display by the Garfield Goose puppets, which is in an area that also has all the different costumes from Bozo's Circus and Ray Rayner show. While I do like the building since they have more room for exhibits, I do NOT like having to pay $12 for admission! It's like what happened to the Museum of Science and Industry. For the longest time, it was free admission then when they started charging admission, it got expensive. I dread the day they start charging admission to Lincoln Park Zoo. Sadly, I think that day will happen within a few years. Will there be ANYTHING left to do for free in Chicago anymore?


Comment posted in WGN Channel 9 - Bozo's Circus - "Frazier's Pledge" (1978) by FuzzyMemories on Tuesday, July 28th, 2015 at 12:02am CT

Smctopia - Are you still having problems playing the entire clip? (I'm waiting on posting new clips until we have these issues worked out - I really wanted to move forward with the new file format)


Comment posted in WGN Channel 9 - The Nine O'Clock News - "Farewell, Frazier..." (1985) by Loyal32Fan on Friday, July 24th, 2015 at 7:35pm CT

I remember visiting the Museum of Broadcast Communications back in 1998. I saw Thomas' costume from his Garfield Goose show on display. I also saw the chair with the book on it from Family Classics also on display. It was very interesting.


Comment posted in WFLD Channel 32 - Strawberry Shortcake: Pets on Parade (Break #3, 1984) by Brian1978 on Friday, July 24th, 2015 at 3:18pm CT

I bet the reason Wicket had the last name Warrick is because he was played by then child actor Warrick Davis who would later become popular as the star of the movie Willow.


Comment posted in WTTW Channel 11 - "The Doctor Becomes A Prisoner" (Promo, 1991) by Loyal32Fan on Tuesday, July 21st, 2015 at 10:08pm CT

I just found out there is a network that airs the original Doctor Who series weeknights. It's RETRO TV (Channel 25.2).


Comment posted in Brookfield Zoo - "Seven Seas Panorama" (Commercial, 1981) by Szake on Wednesday, July 15th, 2015 at 10:06pm CT

Old Time: The clip moved to http://www.team1sports.com/index.php/videoPlayer/view?broadcast=56045 but it is still at 0:30:11 in the one hour show.


Comment posted in U.S. Department of Energy & Captain America - "Help Conserve Energy" (PSA, 1985) by NiteOwl on Monday, July 13th, 2015 at 3:54pm CT

Yay!!! I have been hunting for this forever! I did not realize it was so short or that Captin America specifically was involved = fuzzy. I always did think that freezer guy "The Cold Air Crook" was a creep. Oh, the old channel 32...


Comment posted in WGN Channel 9 - Bozo's Circus - "Frazier's Pledge" (1978) by FuzzyMemories on Wednesday, July 8th, 2015 at 1:19am CT

Anyone else having problems?


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