Home  News & Views  Forums  Donate  About  Contact  
Search our online archive of 4,436 clips.
Category Search:
Keyword Search:  
Latest Additions - Recently Viewed - - My Favorites - Most Favorited - Most Commented - Sponsored - Random
Loading the player ...
Share You must Log In to store favorites.
This clip is favorited by 1 person.
 Link/Embed

Miller Lite - "The First Lite Beer Open" (Commercial, 1986)

Here's a commercial for Miller Lite - The First Lite Beer Open. Featuring John Madden, Rodney Dangerfield, Dick Butkus, Bob Uecker , and others (which I'm sure you'll help me name) :-)

Has a Copyright of 1985.

This aired on local Chicago TV on Sunday, January 12th 1986.

Click here to search for related videos.

This clip is included in the following categories:

Viewer Comments

Former New York Yankees manager Billy Martin is the one in the yellow floppy hat. He died three years later in a car accident.
Comment posted by MST3K1993 on Saturday, February 23rd 2008 at 12:17am.

Greatest ad campaign of all time. Don't know what Miller Lite was thinking when they abandoned it for all of the lame ad campaigns that followed!
Comment posted by Ray on Saturday, February 23rd 2008 at 2:25am.

Mickey Spillane and Bubba Smith are two of the other celebrities in the ad.
And I kinda like the "Man Laws" ad campaign for Miller Lite, but yes, this is better.

Comment posted by daniel75 on Saturday, February 23rd 2008 at 2:46am.

Let's not forget ex-NFL players L.C. Greenwood (The can crusher in one Miller Lite commerical),and Bert Jones (who tried to do what L.C. did in another commerical).And ex-New York Met "Marvelious" Marv Throneberry (who said,"This 'Open' otta be closed!).

Do you all remember Billy Martin's commercial with Yankees owner George Stienbrenner?That too was a classic.

Comment posted by SoxOnTV44 on Saturday, February 23rd 2008 at 10:22am.

Ben Davidson was the big burly bearded guy saying "This calls for another Lite Beer from Miller".

Steve Mizerak was the guy hitting the golf ball like he was shooting pool (he did the "you can work up a thirst even when you're just showing off" commercial where he sank a really tricky pool shot).

And who could forget "the Doll", Lee Meredith?

Billy Martin had two other memorable Miller Lite commercial moments: one in the "Group Photo" ad where he was giving someone bunny ears ("knock it off Billy, you NEED this job!") and the one with rodeo cowboy Jim Shoulders where he talks about how Lite quenches his thirst after a day of rounding up dogies and Billy responds "I didn't punch that doggie!"

Comment posted by Ray on Sunday, February 24th 2008 at 1:46am.

I think that was Bob Uecker trying to hit the ball out from UNDER the water hazard.
Comment posted by armitagenlowell on Sunday, February 24th 2008 at 3:03pm.

You must be logged into the forums to add comments.

This clip has been viewed 2091 times.
This clip debuted on FuzzyMemories.TV on Friday, February 22nd 2008.
Latest News & Views:
We're Back... (06/06)
Latest Forum Posting:
WSNS Flashback - 1973

Latest Additions
10 total pages
 1  2  3  4  5  6  7 8 9 1 page forward10 pages forward

The Protector with Mike Ditka (Commercial, 1983)

WLS Channel 7 - The 3:30 Movie - "The Curse of Frankenstein" (Promo, 1979)

WLS Channel 7 - The ABC Thursday Night Movie - "The Return of the King" (Opening & Commercial Break, 1983)

WMAQ Channel 5 - NewsCenter5 - "What Can Chicago Expect From Maury Povich?" (Long Promos, 1976-77)

WMAQ Channel 5 - The NBC News Midnight Special Report - "Death of Rockefeller" (1979)


Most Recent Site Comments

Comment posted in WXRT 93 FM - "Give My Friend Terri A Listen" (Commercial, 1984) by Szake on Thursday, July 10th, 2014 at 8:25pm CT

Terri Hemmert is still at WXRT but not on her midday show due to knee replacement surgery for her right knee and physical therapy. Breakfast With The Beatles is temporarily a one hour show Sundays at 9 AM for awhile except for Ringo's two hour birthday special July 6th. She also teaches at Columbia College Chicago and volunteers for a number of causes.


Comment posted in WXRT 93 FM - "Give My Friend Terri A Listen" (Commercial, 1984) by HUdson 3-2700 on Thursday, July 10th, 2014 at 1:36pm CT

Terri Hemmert... God love her, she's been with XRT almost since the beginning.


Comment posted in Kentucky Fried Chicken - "Magician David Fletcher" (Commercial, 1982) by MotownPhilly on Wednesday, July 9th, 2014 at 2:00pm CT

This guy is still around!


Comment posted in The Bugs Bunny/Road Runner Show - Kellogg's Cereals - "Yes We Can!" (Commercial Break, 1976) by Dth1971 on Thursday, July 3rd, 2014 at 9:48pm CT

R.I.P. Casey Kasem.


Comment posted in WLS Channel 7 - The ABC Thursday Night Movie - "The Return of the King" (Opening & Commercial Break, 1983) by Phantom on Thursday, July 3rd, 2014 at 8:23pm CT

How can a movie made for television be edited for television?


Comment posted in WLS Channel 7 - The ABC Thursday Night Movie - "The Return of the King" (Opening & Commercial Break, 1983) by Dth1971 on Thursday, July 3rd, 2014 at 7:01pm CT

Park it!


Comment posted in Bonanza Restaurants (Commercial, 1977) by T.K. on Thursday, July 3rd, 2014 at 3:50pm CT

The same perky actress is seen in a 1976 commercial for Fab laundry detergent at 0:30 into this YouTube clip.


Comment posted in WLS Channel 7 - The 3:30 Movie - "The Curse of Frankenstein" (Promo, 1979) by OldTime on Thursday, July 3rd, 2014 at 1:14pm CT

Good clip. I'm pretty sure the music is borrowed from Dan Curtis' 1968 Jekyll and Hyde starring Jack Palance.


Comment posted in WLS Channel 7 - The ABC Thursday Night Movie - "The Return of the King" (Opening & Commercial Break, 1983) by Smctopia on Wednesday, July 2nd, 2014 at 9:21pm CT

The dark haired girl in the Sani-Flush ad looks familiar-and sounds like Mary Tyler Moore.


Comment posted in Golden Books - "I Grew Up With Golden Books!" (Commercial, 1981) by FuzzyMemories on Wednesday, July 2nd, 2014 at 12:35am CT

Upgraded video file.


<<< Older
  News & Views  Forums  Donate  About  Contact  Disclaimer  Links  Press   
This page was created in 0.63387 seconds 2007-2014 Museum of Classic Chicago Television