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Miller Lite - "The First Lite Beer Open" (Commercial, 1986)

Here's a commercial for Miller Lite - The First Lite Beer Open. Featuring John Madden, Rodney Dangerfield, Dick Butkus, Bob Uecker , and others (which I'm sure you'll help me name) :-)

Has a Copyright of 1985.

This aired on local Chicago TV on Sunday, January 12th 1986.

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Viewer Comments

Former New York Yankees manager Billy Martin is the one in the yellow floppy hat. He died three years later in a car accident.
Comment posted by MST3K1993 on Saturday, February 23rd 2008 at 12:17am.

Greatest ad campaign of all time. Don't know what Miller Lite was thinking when they abandoned it for all of the lame ad campaigns that followed!
Comment posted by Ray on Saturday, February 23rd 2008 at 2:25am.

Mickey Spillane and Bubba Smith are two of the other celebrities in the ad.
And I kinda like the "Man Laws" ad campaign for Miller Lite, but yes, this is better.

Comment posted by daniel75 on Saturday, February 23rd 2008 at 2:46am.

Let's not forget ex-NFL players L.C. Greenwood (The can crusher in one Miller Lite commerical),and Bert Jones (who tried to do what L.C. did in another commerical).And ex-New York Met "Marvelious" Marv Throneberry (who said,"This 'Open' otta be closed!).

Do you all remember Billy Martin's commercial with Yankees owner George Stienbrenner?That too was a classic.

Comment posted by SoxOnTV44 on Saturday, February 23rd 2008 at 10:22am.

Ben Davidson was the big burly bearded guy saying "This calls for another Lite Beer from Miller".

Steve Mizerak was the guy hitting the golf ball like he was shooting pool (he did the "you can work up a thirst even when you're just showing off" commercial where he sank a really tricky pool shot).

And who could forget "the Doll", Lee Meredith?

Billy Martin had two other memorable Miller Lite commercial moments: one in the "Group Photo" ad where he was giving someone bunny ears ("knock it off Billy, you NEED this job!") and the one with rodeo cowboy Jim Shoulders where he talks about how Lite quenches his thirst after a day of rounding up dogies and Billy responds "I didn't punch that doggie!"

Comment posted by Ray on Sunday, February 24th 2008 at 1:46am.

I think that was Bob Uecker trying to hit the ball out from UNDER the water hazard.
Comment posted by armitagenlowell on Sunday, February 24th 2008 at 3:03pm.

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This clip has been viewed 2939 times.
This clip debuted on FuzzyMemories.TV on Friday, February 22nd 2008.
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Comment posted in WGN Channel 9 - Bozo's Circus - "Bozo's Tv POWWW!" (1979) by GalagaFleetCommander on Saturday, September 12th, 2015 at 2:43pm CT

POWWW! POWWW! POWWW! (obscenity) POWWW! (Lord's name in vain) POWWW! POWWW! WHY WON'T THIS THING WORK (more obscenities)...I know quite a few adults who would've made this game more entertaining on the air.

Comment posted in WGN Channel 9 - Bozo's Circus - "Bozo's Tv POWWW!" (1979) by W.B. on Thursday, September 10th, 2015 at 2:19am CT

WGN's New York City sister station, WPIX Channel 11, had a famous variant of this Tv POWWW gimmick during this same period; their version was called Tv PIXxx. Unlike here, the various games were presided over by off-screen staff announcers Bill Biery and Ralph Lowenstein, with alternations among still slides, video CGI's, and the primitive computer games in place then.

Comment posted in WCAU Channel 10 - News 10 (Opening & Partial First Story, 1977) by W.B. on Thursday, September 10th, 2015 at 2:16am CT

Ralph Penza was mostly a fixture on New York City television. At the time of this aircheck, he'd left WCBS Channel 2 (where he'd been since the mid-'60's) for then-sister station WCAU the year before. He'd return to New York in 1980 for a long run at WNBC Channel 4 (of which WCAU is now a sister station) that lasted on and off to not long before his death in 2007. On YouTube is a brief clip of a Sunday newscast anchored by Penza on WCBS in early to mid-1976, just prior to his joining WCAU.

It was around this time that WCAU replaced their prior color cameras (apparently RCA TK-42) with the same Thomson TTV-1518's as in use at WBBM.

Comment posted in United Blood Services (Local PSA, 1986) by HamptonRoadsTVFan on Wednesday, September 9th, 2015 at 9:32am CT

Funny they had Orlando wearing that Bulls jersey considering that Chicago had switched to the current design the previous season. Perhaps this was a rerun of a commercial earlier in Woolridge's career.

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