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Saturday, September 13th, 2014
31 Years Ago Today
Here's a WCFL AM 1000 commercial finally - unfortunately it's one when the station was limping it's way out. Featuring local residents with on screen graphics that seem to stay on the screen for too brief of a time:
Mike Faletti of Woodridge
Geri Cassan of Steger
Dick Spoo of Palos Park
Ilene Herr of Naperville
Alice Ryan of Schaumburg
Bruce Klestad of Hawthorne Woods
John Bates of Steger
Virginia Watson of Lake Zurich
The FuzzyMemories.TV forums member had lots of details to add about WCFL.
kba recalls the brief "Bob and Betty" days at WCFL. "I remember Fred Winston was part of this for a while - playing pop standards until his contract expired and he moved to WLS. Who else was still left from the previous oldies/adult contemporary format? Dean Richards?" Larry Lujack WAS part of the "beautiful music" WCFL, but that was about eight years before this commercial. After 'CFL abandoned Top 40 in 1976, they were "beautiful music" for a while, then adult contemporary, then all-talk, then oldies/adult contemporary, and finally this pop standards/talk format that all these people in the commercial seem to enjoy so much.
SuperCFL stated that WCFL was in ninth place in the winter 1975 Arbitron ratings book. In the Spring 1976 book (part Top 40, part Beautiful Music) they tied for tenth place, then fell out of the top 10. By this time 'CFL was at or near the bottom of the Arbitrons, never to rise again. "Uncle Lar" was the only one of the Top 40 DJs that was carried over to the new format--because he had an ironclad contract that he wasn't about to let go of, knowing well the vagaries of the DJ life.
For about six months the station management kept looking for reasons to get rid of him (while he was dutifully announcing time and temperature every fifteen minutes, and sending out airchecks and resumes every day)...then finally WLS, who had been out to get him since the format change, approached the Chicago Federation of Labor about buying out his contract, which they handily agreed to.
dth1971 says WCFL became religious in 1984, and then became WLUP and the home of Steve & Garry.
This aired on September 14, 1983.