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Henry's Restaurants - "Captain Henry" (Commercial, 1969)

Here's a commercial for Henry's Restaurants featuring "Captain Henry" and a contest with 8829 winners - "Head For Henry's" - in Chicago, Joliet, Wheeling, Des Plaines, Waukegan - Highland, Indiana - Kenosha, Wisconsin - and Benton Harbor, Michigan.

The one in Benton Harbor is still around, though called Henry's Hamburgers.

"Captain Henry" is played by Dick Orkin (of his 60s radio series "Chickenman" fame) - who also worked with Rich Koz!

Ending voiceover by Elaine Mulqueen.

This aired on local Chicago TV on Friday, April 25th 1969.

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This clip aired on Friday, April 25th 1969, and is included in the following categories:

Viewer Comments

"Captain Henry" isn't the only bumbling superhero that Dick Orkin portrayed in the 60's. He also was the voice (and writer) of the "Chickenman" radio series. 1969 would have a couple years before his advertising career really took off. He went on to create some of the most memorable commercials in radio history.
Comment posted by kba on Monday, July 19th 2010 at 8:37pm.

Forgot that this was Dick Orkin! Duly noted, thanks. :-)
Comment posted by FuzzyMemories on Monday, July 19th 2010 at 8:47pm.

Henry's Restaurants were owned by Bresler's 33 Flavors Ice Cream.
Comment posted by Dth1971 on Monday, July 19th 2010 at 10:29pm.

In many of those radio spots, Mr. Orkin's on-air partner was Bert Berdis. Both men would later be part of Tim Conway's early 1980's CBS sketch comedy show.
Comment posted by W.B. on Tuesday, July 20th 2010 at 6:48am.

Comment posted by HUdson 3-2700 on Tuesday, July 20th 2010 at 7:33am.

Is it just me, or does that seem like quite "extravagant" prizes for a fairly small chain... 100 radios, 6 TVs, 3 trips to Disneyland?

The other thing I noticed was it was Disneyland trips for 2. Gee, how nice for your family? (i guess getting 2 people there for free is nice, but, still).

Comment posted by afdave on Tuesday, July 20th 2010 at 9:09am.

Thanks for posting that video, Rich!! I always knew that there were other Henry's locations!! That ad proved my point!!! I really like their fries too!!!
Comment posted by MichiganFan on Tuesday, July 20th 2010 at 9:17am.

This is a really cool commercial.
Comment posted by Loyal32Fan on Tuesday, July 20th 2010 at 9:24pm.

Loved how the ad showed a Cryan Shames album.
Comment posted by Smctopia on Friday, July 23rd 2010 at 4:01pm.

That TV almost looks like it contains a built-in air conditioner. :')
Comment posted by Studio76Art on Friday, August 6th 2010 at 12:20pm.

What's with the Campbell Soup Kids in the commercial? :')

This aired on WNDU-TV in South Bend also. Great commercial! :)

Comment posted by Matt on Monday, October 4th 2010 at 8:19pm.

In grade school, once a year, we would get Henry's for lunch, from the Wheeling location. It's now an Arby's. It was always a special treat. They even had the Nedlog orange drink. It beat having to fork over 5 cents for a mimeographed milk ticket.
Comment posted by Tuberman67 on Monday, November 8th 2010 at 6:38pm.

I recall there was a Henry's down in Rantoul at one time. The one in Joliet is actually in Crest HIll. It's now a bank at the corner of Rt. 30 and Larkin Ave.
Comment posted by InkyAtari on Sunday, January 15th 2012 at 10:14pm.

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This clip has been viewed 8546 times.
This clip debuted on FuzzyMemories.TV on Monday, July 19th 2010.
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Comment posted in WYEN FM 107 - "Request Radio" (Commercial, 1979) by Detroit4Chicago on Sunday, July 23rd, 2017 at 10:38pm CT

WB - I think the jingle package was produced by TM Productions of Dallas for WNBC in New York; I believe it was named "Image 73."

It think was also used at stations such as WOWO in Ft. Wayne, KDKA Pittsburgh, WXYZ in Detroit and in the '80's at WAKY in Louisville, KY.

This package, along with various tiles such as "Design '70," Design '72," The Propellants," "Where Your Friends Are," "Phase II," "Phase III," "Shockwave" and of course, "The Sound Of Chicago" were (and are IMO) many of the finest jingle promotional works ever accomplished by TM.

Comment posted in WYEN FM 107 - "Request Radio" (Commercial, 1979) by Smctopia on Sunday, July 23rd, 2017 at 10:37pm CT

My mom listened to this station a lot in the 1980s and won a lot of trivia phone-in contests from this station.

Comment posted in WYEN FM 107 - "Request Radio" (Commercial, 1979) by W.B. on Saturday, July 22nd, 2017 at 7:28am CT

For anyone who knows their jingle production companies: Can anyone say for certain which firm would have done that for this station at the end of htis commercial?

Comment posted in WFLD Channel 32 - The Honeymooners (Bumper #1, 1979) by W.B. on Wednesday, July 12th, 2017 at 2:22pm CT

I should also note that at the time that bus was first purchased, both New York City Omnibus and Fifth Avenue Coach were controlled by a Chicago-based firm, The Omnibus Corporation (I detected a Chicago connection somewhere besides this WFLD airing). In 1954 that company sold the last of its various bus company interests around the country (they once controlled the Chicago Motor Coach Company, and that had been palmed off to the Chicago Transit Authority in 1952), with NYC Omnibus acquiring Fifth Avenue Coach. In 1956 that company rebranded itself Fifth Avenue Coach Lines, Inc. (with bus routes operated by the heretofore individual companies administered under FACO Division [10 routes] and NYCO Division [21 routes]). Later that year they purchased the bankrupt Surface Transportation Corporation which operated a handful of routes in Manhattan and every route in The Bronx (and whose upkeep was so p-poor, the joke was they came from the factory in that condition); their routes would be administered by a wholly-owned subsidiary started up by FACL, Surface Transit, Inc. All of these routes would be taken over by MaBSTOA in 1962 as the result of a strike against FACL and Surface Transit, brought about when new management led by an out-of-town wheeler-dealer named Harry Weinberg laid off 29 light-duty workers in retaliation for the city not granting his request for a fare hike.

As for The Omnibus Corporation, it ultimately became Hertz. As in, the rent-a-car business for which O.J. Simpson (grrr!) did their ads for years.

And the so-called "2969" paraded around today was originally a New York City Transit System bus numbered 4789. The passing off as 2969 went as far back as 1984 - when I noticed it being shown at the first RALPH convention I attended (which was the second overall).

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That sounds like Michael Bell doing the voiceover.

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I always wanted Magic Sand but my mom said it was "too messy". How DID it get instantly dry?

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A park in Chicago near where my Grandma lived used to have red slides like the ones in this ad, as well as the concrete dolphin. And of course Marvel is now owned by Disney. One of the smartest acquisitions they made (along with Lucasfilm)!

Comment posted in KNBC Channel 4 - Ending of NewsCenter4 - Early Edition with Paul Moyer & Kelly Lange and Editorial Reply (1977) by Szake on Friday, June 30th, 2017 at 10:25pm CT

There is a hand at 5:15 in the lower right hand corner of the keyer just before the credits begin.

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Morrand: This Victory Auto Wreckers Ad actually has THREE different phone number seen in this commercial. If you pause the video at 1:40, an old ending title graphic says 263-3405 for a split second in a smaller font than the duplicate ending title graphic with the more familiar 860-2000. The tow truck has 766-012? painted on it.

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